Aiyappa Somayanda

Chief Business Officer

Brigade Real Estate Accelerator Program (REAP) · Bangalore Urban, Karnataka, India

Present

Co-Founder

Bamboo Tribe · Bengaluru, Karnataka, India

Present

• Founded Bamboo Tribe, a Bamboo based apparel and lifestyle brand • Featured as one of the '40 under 40' most inspiring Entrepreneurs by Indian Express in 2018 • Setup the supply chain for the company from manufacturing to sales including warehousing, logistics and payments • Conceptualized marketing campaigns for launched and involved in digital and social media marketing • Launched Bamboo Tribe on online marketplaces such as Myntra, Jabong, Amazon , Flipkart and others

Head - Strategic Initiatives

YourStory Media · Bengaluru, Karnataka

National Sales Manager - Online

HARMAN International · Bengaluru, Karnataka, India

Category Lead - Mobiles and Accessories

LeMall.com · Bangaon Area, India

•Responsible for mobile and accessories category on LeMall, the ecommerce platform of LeEco •Involved in all aspects of category management including budgeting, forecasting, digital marketing, supply chain management, promotion planning and execution. •Handled all sales of the category, right from the first sale, which sold out in less than a minute. •Helped conceptualize and responsible for “LeMall for All”, a monthly online shopping festival •Initiated various added functionalities for the platform such as product exchange and insurance for mobiles

Key Account Manager

Xiaomi Technology

•Helped grow and develop all major online channel partners for Xiaomi while being responsible for sales on the largest channel partner across all product categories for Xiaomi •Successfully conceptualized and executed a week long sales event across the three major online platforms in addition to the quarterly and annual sale events run on these platforms •Evaluating and developing new channels to expand product availability and sales. •Handled and helped setup key teams such as strategic partnerships and supply chain.

Consultant

Cognizant Business Consulting

•Part of the AVM and Intellipeak teams which involved helping 31 retail clients prepare for the peak shopping season as well as handling activities such as business transformation and bid pursuits..] •Analysed and identified the reasons for the difference in customer profitability between the retail business unit and the various horizontals that are involved in a project. •Analysed and identified reasons for high accounts receivable in retail business unit as well as for the manufacturing and logistics business units, and suggested suitable recommendations. •Actively involved in the development of Intellipeak 2.0, a tool used by RCG accounts to determine readiness across people, systems, process, infrastructure and communication during peak season •Studied the current scenario of global in-house centres (Captives) in the RCG industry and suggested relevant business models to approach international retailers setting up captives in India Retail-Consumer Goods

Summer Intern

Cognizant Business Consulting

•Analyzed distribution channels of CG companies and identified 15 KPIs to benchmark channel health •Defined a maturity assessment framework across key functional areas for distribution channel •Defined maturity levels for strategy, people, process & technology across the distribution channel •Awarded a performance based pre-placement interview by the retail business unit of CBC

Business Development

Diksha Technologies

•Part of Global Strategy & Services team and reported directly to the CEO of the organization •Involved in development and formulation of strategies for the launch of DEPLOY™, an integration platform for telecom software products •Evaluated geographies like US, South Africa and Australia for expansion of Diskha’s business •Selected to setup branch offices to support clients of Diksha in the US and Australia •Accountable for setting up the OSS vertical and increased footprint among existing clients

Internship

L&T Komatsu · Bangalore