About
Generating sustainable digital solutions and change inside complex organisations with a big focus on marketing and data.
Experience
Tech Owner Webworld
AstraZeneca · Hamburg, Deutschland
Digital Product Manager (Product Owner)
Novartis · Nuremberg, Bavaria, Germany
Product Owner (Germany) for Marketing Automation (Salesforce Marketing Cloud), Veeva CRM Approved Mail & Digital Asset Management.
Digital Innovation Manager
Novartis · Nürnberg und Umgebung, Deutschland
Acting as digital business partner to accelerate digital marketing in the organization with a focus in change management and the creation of sustainable digital innovations inside a complex matrix organisation between multiple countries and a regional/global organisation. Additionally, acting ad-interim as a Digital Product Manager while solving the task to centralize a core digital component within a very limited time frame, an extensive amount of stakeholders and complex technical challenges.
Digital Secondment - Nordics
Novartis · Stockholm, Schweden
Creating a Digital Marketing Playbook during a secondment (Stockholm & Helsinki) in close collaboration with different stakeholders in the local organisation.
Portal Manager
zaleo.digital · Nürnberg und Umgebung, Deutschland
Creating a finance comparison portal for an international market from scratch and guiding that portal within an year to one of the most successful portals in that market. Additionally, re-defining the way of digital performance marketing with focus on marketing automation and advanced business intelligence tools. Also leading the IT team.
Marketing Manager
TalentRocket GmbH · München, Bayern, Deutschland
Accelerate digital and traditional marketing with a strong performance marketing focus for a -at this time- small startup.
Ecommerce Lead
LEGOLAND Deutschland Freizeitpark GmbH · Günzburg, Bayern, Deutschland
Implementing in close collaboration with global functions advanced data-driven concepts into an existing digital marketing strategy while optimizing the complete conversion path for one of Germany's most successful theme parks. Additionally, creating a completely new social media strategy to create a close community partnership with regular guests.
Trainee
Roche · Mannheim, Baden-Württemberg, Germany
Chemical professional training (IHK) between chemical laboratory and the industrial production of pharmaceutical active ingredients.
Education
University of Mannheim
Bachelor of Laws (LL.B.)
Université de Fribourg - Universität Freiburg
Erasmus, Law/Business Economics
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