About
More than 15 years of customer and shopper insight experience in global leading companies. CUSTOMER AND SHOPPER FOCUS / MARKETING STRATEGY / MULTI COUNTRY EXPERIENCE / INNOVATION / PEOPLE MANAGEMENT/ STRATEGIC THOUGHT-LEADERSHIP / DRIVES FOR RESULT Global, Developed and Developing Markets background - Consumer and Customer/Trade Marketing strategic development - Shopper and Consumer Behavior /Insights - Trend Tracking and Innovation ( Concept development and testing) - 4P’s research and Segmentation - Consultancy in develop methodologies and guidelines. - BIG Data, Predictive Analytics, Digital Specialties: Shopper and Consumer Insights, Innovation, Shopper/Customer & Trade Marketing Category Management
Experience
Global Head Analytics & Competitive Intelligence • Global Consumer Insights
Suntory Global Spirits · New York, New York, United States
Present
Global Head B.I. & Analytics
Suntory Global Spirits · Netherlands
Strategy & Insights – Director Analytics
Coty · North Holland, Netherlands
Global Director Bi & Growth Models
Coty Inc. · London, United Kingdom
Director Global Analytics / Consumer Beauty
Coty · London, United Kingdom
Business Insights Group Team Leader
RB · Slough, United Kingdom
Consumer & Market Insights Western Europe Mgr
Global Cmi Manager - Trade & Shopper Insights
Reckitt Benckiser · London, United Kingdom
Head of Shopper Insights
Sr. Shopper Insight Manager
Consumer Insight Manager
Consumer Insight Coordinator
Account Executive
Marketing Assistant
Education
Thunderbird School of Global Management
Global MBA, MBA
Universidad Panamericana
BA, Marketing
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