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Heather Davis

Heather Davis

Director Consumer Insights

Chicago, Illinois, United StatesFood Production
Company
Bimbo Bakeries USA
Title
Director Consumer Insights
Seniority
Director
Department
Master Marketing
Location
Chicago, Illinois, United States
Industry
Food Production

About

Research consultant with over 15 years of experience helping clients design creative research solutions and deliver actionable insights. Have managed a wide range of projects including strategic segmentation, concept innovation, brand positioning, creative development, and global brand health tracking. Partnered with some of the worlds’ leading brands spanning a number of categories including foodservice, CPG, retail, and travel and leisure.

Experience

Director Consumer Insights

Bimbo Bakeries USA

Present

Senior Manager Consumer Insights

Bimbo Bakeries USA

Marketing Center of Excellence Supporting top brands in the bread, buns, rolls category

Senior Manager Consumer Insights

Bimbo Bakeries USA

Marketing Center of Excellence Supporting Foodservice Channel and In-Store Bakery/Dairy Brands

Senior Manager Customer Insights

Bimbo Bakeries USA

Bimbo Bakehouse Supporting Foodservice Channel and In-Store Bakery Brands

Director of Custom Research

Datassential · Chicago, Illinois

Account Director

Hall & Partners · Greater Chicago Area

Account Manager

Hall & Partners

Account Supervisor

Resolution Media

Account Manager

The NPD Group

Education

Eastern Illinois University

Bachelor of Science, Marketing

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