Find PR firm decision-makers.
PRWeek rankings, O'Dwyer's directory, PRSA membership, and Muck Rack data, not a stale database.
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25K+ PR firms.
Most are invisible to traditional lead gen tools.
Boutique PR firms, solo communications consultants, and specialized media relations agencies make up the long tail of the PR industry. They're ranked on PRWeek, listed in PRSA directories, and profiled on O'Dwyer's - but almost none of them appear in traditional B2B sales tools.
0K+
PR firms in the US
agencies, consultancies, and independents
0%
Have fewer than 20 employees
principal-led boutique shops
< 0%
Are in traditional lead gen tools
invisible to conventional sales platforms
< 0 min
To build your list in Origami
any specialty, city, or ranking
AI agents that find PR firms where
they actually have a presence.
PR firm principals aren't waiting to be found on ZoomInfo. They're on PRWeek rankings, O'Dwyer's PR Firm directory, PRSA membership lists, and Muck Rack. Origami's AI agents search these sources in real time - pulling firm details, principal names, specializations, and growth signals that traditional databases miss entirely.
Find your ideal PR firm.
Qualified list in under 2 minutes.
PRWeek and O'Dwyer's as the source of truth
Every established PR firm is ranked on PRWeek or listed in O'Dwyer's PR Firm directory. Origami searches both - pulling firm name, principal, specialty, revenue tier, and notable clients in real time.
PRSA accreditation as a quality filter
PRSA (Public Relations Society of America) accreditation signals professional standards and industry commitment. Use PRSA membership as a targeting filter to focus on credentialed, serious practitioners.
Industry specialization as a targeting dimension
Filter by tech PR, healthcare communications, crisis management, public affairs, or consumer brands. Origami maps each firm's specialization from directory listings, case studies, and client rosters.
Account wins as a growth signal
A PR firm that just won a new AOR (agency of record) engagement or announced a client win is in growth mode. Origami tracks press releases, PRWeek coverage, and social media announcements to surface firms on an upward trajectory.
Frequently asked questions.
Can Origami find pr firms owners and decision-makers?
Yes - Origami searches Google Maps, industry directories, licensing databases, and the live web to find pr firms along with verified owner names, emails, and phone numbers. Traditional databases like Apollo and ZoomInfo have poor coverage of this vertical because they rely on social profile data, which most pr firms owners don't maintain.
Why can't I find pr firms in Apollo or ZoomInfo?
Apollo and ZoomInfo index social profiles and enterprise firmographics. Most pr firms owners are missing from traditional B2B databases or enterprise records. Origami is built differently - it searches Google Maps, state licensing boards, industry-specific directories, review sites, and real-time web data to find pr firms that traditional B2B databases miss entirely.
What information does Origami return for pr firms?
Origami returns company name, owner/decision-maker name, verified email, direct phone number, address, Google rating, review count, employee count, and any available growth signals like recent hires, new locations, or service expansions. All contact data is verified in real time.
How is Origami different from Apollo, ZoomInfo, or Clay?
- Cheaper: Paid plans from $99/month.
- Simpler: Start with one prompt, no filters, booleans, or new tool to learn.
- Same depth: We integrate the same kinds of data sources as Clay, without giving up simplicity.
How accurate is the contact data for pr firms?
Emails are 95%+ accurate. Origami waterfall-enriches across multiple providers and verifies in real time. Phone numbers are validated the same way. For pr firms specifically, Origami cross-references multiple sources to ensure you're reaching the actual owner or decision-maker, not a generic info@ address.
Can I search for pr firms by city or state?
Yes. Just describe what you're looking for - "Find pr firms in Phoenix with 4+ stars and 10+ employees" - and Origami handles the rest. You can filter by any combination of location, size, ratings, reviews, hiring activity, or growth signals.
Can I import my own list of pr firms to enrich?
Yes. Upload a CSV of your existing pr firms contacts and Origami will fill in missing data - verified emails, direct phone numbers, owner names, and company details. You can also use your existing list to find lookalike companies that match the same profile.
What data sources does Origami use?
Origami aggregates 15+ sources including Google Maps, social company profiles, job postings, tech stack data, state licensing databases, industry directories, review sites, and real-time email and phone verification. The combination gives Origami coverage that no single database can match.
Does Origami include social and email sequencing?
Yes - and it's free on every paid plan. The built-in Sequencer runs multi-step social and email cadences from your own connected accounts. Up to 10 steps per channel, unlimited sends, multi-account rotation, and one shared inbox for replies. No add-on, no per-seat fee, no exporting to Instantly or Smartlead.
How does pricing work?
Usage is spent per step - fetches, research, and enrichments each cost different amounts. Plans start at $99/mo for $165 of usage. Most users find a single list of 50-100 leads costs a few dollars.
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