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32M+ local businesses.
Almost none are in Apollo.

Apollo has 210 million contacts and almost none of them are HVAC contractors, plumbing companies, insurance agencies, or roofing businesses. If you're selling to the 32 million local businesses in the US, you need a tool that searches Google Maps, state license boards, and industry directories - not just traditional B2B databases.

0M+

Local businesses in the US

the market Apollo was never built for

>0%

Missing from Apollo & ZoomInfo

no funding rounds, no social profiles, no tech stack

0x

More leads vs Apollo

in home services, trades, and local SMBs

< 0 min

To build your list

any city, any vertical, any signal

AI agents that find businesses where
Apollo was never looking.

Apollo crawls social profiles, CrunchBase, and company tech stacks. That works great for SaaS sales. But HVAC companies don't have funding rounds. Plumbers don't show up in traditional databases. Local businesses live on Google Maps, contractor license boards, and review sites, and that's exactly where Origami looks.

Researching“HVAC company owners in Phoenix with 4+ stars and 50+ Google reviews”
Sources
Google Maps
AZ Contractor Board
Yelp Business
Google Reviews
Indeed & Job Boards
State License Registries
BBB Listings
Growth Signals
0/8 sources scanning...
Qualified results4 leads · 6 columns
Score
Company
Location
Staff
Reviews
Signal
1
97
DA
Desert Air Comfort
Phoenix, AZ
12
4.9 ★ (312)
Hiring 2 techs on Indeed
2
94
SW
Southwest HVAC Solutions
Scottsdale, AZ
8
4.8 ★ (198)
New service area: North Scottsdale
3
91
VH
Valley Heating & Cooling
Tempe, AZ
15
4.7 ★ (267)
Added commercial division
4
88
AC
Arizona Climate Control
Mesa, AZ
9
4.9 ★ (184)
Fleet expanded: 3 new vans

Find the leads Apollo doesn't have.
Qualified list in under 2 minutes.

Google Maps as your database

Every local business has a Google Business Profile, updated by the owner, reviewed by customers, and visible in real time. Origami searches it directly, pulling business name, owner, phone, address, hours, rating, and review count.

State contractor license boards

Contractors, HVAC technicians, electricians, plumbers, and roofers must be licensed in their state. Origami searches these registries to verify owner names, license status, and business addresses, data that never appears in Apollo.

Hiring signals from job boards

A company posting jobs on Indeed is growing. Origami monitors Indeed, job boards, and ZipRecruiter for local business job postings, flagging companies that are actively investing in their team and open to new tools.

Review velocity as a qualification filter

A local business with 200+ five-star reviews and accelerating review growth is thriving. Use review count, average rating, and response rate to qualify prospects before you reach out.

Frequently asked questions.

Can Origami find local businesses owners and decision-makers?

Yes - Origami searches Google Maps, industry directories, licensing databases, and the live web to find local businesses along with verified owner names, emails, and phone numbers. Traditional databases like Apollo and ZoomInfo have poor coverage of this vertical because they rely on social profile data, which most local businesses owners don't maintain.

Why can't I find local businesses in Apollo or ZoomInfo?

Apollo and ZoomInfo index social profiles and enterprise firmographics. Most local businesses owners are missing from traditional B2B databases or enterprise records. Origami is built differently - it searches Google Maps, state licensing boards, industry-specific directories, review sites, and real-time web data to find local businesses that traditional B2B databases miss entirely.

What information does Origami return for local businesses?

Origami returns company name, owner/decision-maker name, verified email, direct phone number, address, Google rating, review count, employee count, and any available growth signals like recent hires, new locations, or service expansions. All contact data is verified in real time.

How is Origami different from Apollo, ZoomInfo, or Clay?
  • Cheaper: Paid plans from $99/month.
  • Simpler: Start with one prompt, no filters, booleans, or new tool to learn.
  • Same depth: We integrate the same kinds of data sources as Clay, without giving up simplicity.
How accurate is the contact data for local businesses?

Emails are 95%+ accurate. Origami waterfall-enriches across multiple providers and verifies in real time. Phone numbers are validated the same way. For local businesses specifically, Origami cross-references multiple sources to ensure you're reaching the actual owner or decision-maker, not a generic info@ address.

Can I search for local businesses by city or state?

Yes. Just describe what you're looking for - "Find local businesses in Phoenix with 4+ stars and 10+ employees" - and Origami handles the rest. You can filter by any combination of location, size, ratings, reviews, hiring activity, or growth signals.

Can I import my own list of local businesses to enrich?

Yes. Upload a CSV of your existing local businesses contacts and Origami will fill in missing data - verified emails, direct phone numbers, owner names, and company details. You can also use your existing list to find lookalike companies that match the same profile.

What data sources does Origami use?

Origami aggregates 15+ sources including Google Maps, social company profiles, job postings, tech stack data, state licensing databases, industry directories, review sites, and real-time email and phone verification. The combination gives Origami coverage that no single database can match.

Does Origami include social and email sequencing?

Yes - and it's free on every paid plan. The built-in Sequencer runs multi-step social and email cadences from your own connected accounts. Up to 10 steps per channel, unlimited sends, multi-account rotation, and one shared inbox for replies. No add-on, no per-seat fee, no exporting to Instantly or Smartlead.

How does pricing work?

Usage is spent per step - fetches, research, and enrichments each cost different amounts. Plans start at $99/mo for $165 of usage. Most users find a single list of 50-100 leads costs a few dollars.

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