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Vuori

Vuori

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. We’re evolving the definition of traditional activewear.

Carlsbad, California, United States1001-5000 employeesFounded 2015

Overview

Vuori offers a collection of apparel brand for men and women. It sells shorts, pants, tops, graphic T-shirts, gift cards, hats, and clothing for yoga instructors, surfers, cross-fit instructors, personal trainers, and individuals. Vuori offers its products through dealers in San Diego, Del Mar, and Solana Beach in California. Joseph Kudla founded Vuori on January 1, 2014, with its headquarters in Encinitas in California.

Tech Stack

DnssecGoogle mapsGoogle cloudPound sterlingGoogle maps apiJapanese yenExpressFloc opt-outCrux top 5mCloudflare automatic challengeAB TastyAIAdobe Media OptimizerAffiliate WindowAfterpayAmadesaAmazon AWSAmazon PaymentsAmazon SESAppNexusAtlas by FacebookBing AdsBluekaiDoubleClickDoubleClick ConversionDoubleClick FloodlightEventbriteFacebook Custom AudiencesFacebook Login (Connect)Facebook WidgetFullStoryGmailGoogle AdSenseGoogle AdWords ConversionGoogle AnalyticsGoogle AppsGoogle Dynamic RemarketingGoogle Font APIGoogle MapsGoogle Maps (Non Paid Users)Google PlacesGoogle Tag ManagerHotjarKlaviyoLucky OrangeMicrosoft Office 365Mobile FriendlyNostoOneTrustOpen AdStream (Appnexus)

Funding History

Venture Round

$45.0M

Aug 2019

Norwest

Venture Round

$400.0M

Oct 2021

SoftBank Vision Fund

Secondary Market

$825.0M

Nov 2024

General Atlantic, Stripes