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Simple Mills

Simple Mills

Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars, and baking mixes made with simple and nutritious high-quality ingredients that deliver extraordinary taste. Simple Mills has disrupted center-aisle grocery categories to become the #1 natural cracker, cookie, and baking mix brand and one of the top 5 snack bars in the natural channel with distribution in over 30,000 stores nationwide. Its mission is to revolutionize the way food is made to nourish people and planet. For more information, visit www.simplemills.com.

Chicago, Illinois, United States51-200 employeesFounded 2012

Overview

Simple Mills produces organic, gluten-free, and plant-based food products to provide convenient and delicious options for dietary needs. It includes crackers, cookies, and baking mixes.

Tech Stack

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Funding History

Convertible Note

$30K

May 2014

Seed Round

$1.2M

Jul 2014

HPA (Hyde Park Angels)

Venture Round

$3.0M

Feb 2016

HPA (Hyde Park Angels), Bridge Investments

Venture Round

$3.0M

Jan 2019

HPA (Hyde Park Angels)

Private Equity Round

Undisclosed

Oct 2019

Vestar Capital Partners