SBI Card
SBI Card was launched in 1998 with the State Bank of India, India's largest bank, as the majority stakeholder. In March 2020, SBI Card was listed on BSE and NSE. Today, SBI Card is India’s largest pure-play credit card issuer with over 20 million cards in force, as of December 2024. Its wide array of products and services caters to a diverse range of customer segments across India, right from new-to-credit to super premium. The SBI Card brand is based on the value proposition of 'Make Life Simple'. The proposition manifests in SBI Card’s continuous efforts to simplify the lives of its customers, employees and other key stakeholders. Customer-centricity, supported by the values of trust and transparency, is core to SBI Card’s ethos.
Overview
SBI Card provides individual cardholders and business clients with a credit card portfolio that includes lifestyle, rewards, travel and fuel, retail, banking partnership cards, and corporate cards. These cards serve all cardholder segments in terms of income profiles and lifestyles. The company also offers a wide range of credit cards, including credit cards with the SBI Card brand as well as cards with the brands of both SBI Card and its co-brand partners. It offers four main credit cards with the SBI Card brand: SimplySave, SimplyClick, Prime, and Elite, each of which meets a different set of requirements for cardholders. SBI Card was established in 1998 and is headquartered in New Delhi, India.fd
Tech Stack
Funding History
Private Equity Round
$31.0M
Jul 2017
The Carlyle Group
Post Ipo Debt
$76.0M
Feb 2021
Post Ipo Debt
$86.5M
Dec 2021
Post Ipo Debt
$62.6M
Sep 2022