Rotate Your Device

This site doesn't support landscape mode. Please rotate your phone to portrait.

National Basketball Association (NBA)

National Basketball Association (NBA)

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues — the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League — the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. The NBA’s digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social impact platform, drives change on issues facing fans and communities in the areas of health and wellness, civic engagement, social justice and inclusion, and s…

New York, New York, United States1001-5000 employeesFounded 1946

Overview

The National Basketball Association is the pre-eminent men's professional basketball league in North America, and is widely considered to be the premier men's professional basketball league in the world. The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player pl…

Tech Stack

Html5Solarwinds logglyAudiencescienceAmazon ec2FacebookGlobalsignFastlyGoogle analyticsDisqusAdobe fontsAIASP.NETAWS SDK for JavaScriptAd Unit 300 x 250Ad Unit 320 x 50Ad Unit 728 x 90AdaraAkamaiAkamai DNSAmazon AWSAngularJSBootstrap FrameworkCentroCitrix NetScalerDoubleClickFacebook Custom AudiencesFacebook Login (Connect)Facebook WidgetFormstackGoogle AdSenseGoogle AnalyticsGoogle Custom SearchGoogle Font APIGoogle MapsGoogle Maps (Non Paid Users)Google PlayGoogle Tag ManagerHRMDirectHubspotKruxMarketoMicrosoft Dynamics 365 MarketingMicrosoft Office 365Microsoft-IISMobile FriendlyMultilingualNeulionNew RelicNginxOmniture (Adobe)

Funding History

Private Equity Round

$25.0M

Jun 2025

Blue Owl, PSALM Capital, Tropion Sports Partners