HelloFresh

Overview

HelloFresh is a food subscription company that sends pre-portioned ingredients to users’ doorstep each week. It enables anyone to cook quick and healthy meals designed by nutritionists and chefs. HelloFresh aims to provide each and every household in its 10 markets with the opportunity to enjoy wholesome home-cooked meals with no planning, no shopping, and no hassle required. Their subscription business model with regular delivery enables them to fundamentally change the way consumers shop for food and to develop new ways people prepare and consume meals, changing the traditional food supply chain. HelloFresh is at the forefront of disrupting a multitrillion dollar industry at the very beginning of its online transition.