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fabric

fabric

We’re entering a new era — the dawn of agentic commerce. At fabric, we believe the future of commerce isn’t just automated; it’s intelligent, adaptive, and human-centered. Agentic systems will change how businesses build, operate, and scale — not by replacing people, but by empowering them with the intelligence to act faster, smarter, and more intuitively than ever before. Our mission: revolutionize commerce for everyone Commerce powers the world, yet the systems behind it have remained static for too long. Our mission is simple but ambitious: to revolutionize commerce for everyone. We’re creating technology that bridges the gap between human intent and machine capability — enabling businesses to create experiences that respond dynamically to customer needs, in real time. We call it fabric NEON - building on our strengths and foundation as a commerce platform, and boldly evolving to meet the needs of today’s brands and retailers through intelligent workflows that get the job done. The…

Seattle, Washington, United States51-200 employeesFounded 2017
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Overview

fabric’s mission is to accelerate the GMV of the Internet by ending the pain of replatforming. By democratizing access to best-in-class digital commerce tooling, fabric allows merchants who aren’t served well by Shopify, Oracle, or Salesforce (and other hosted platforms) to thrive in an e-commerce world. Customers like BuildDirect and GNC trust fabric for its open and modular design that allows them to be live within just a few months without having to replatform. fabric is a force multiplier on retailers’ existing technology investments proven to grow digital revenue by up to 3x. Headquartered in the Cloud Capital Seattle, Washington, with offices and customers around the world, fabric is backed by SoftBank, Glynn Capital, Forerunner Ventures, Stripes, B Capital Group, Greycroft, Norwest Venture Partners, Redpoint Ventures, Sierra Ventures, Innovation Global Capital, Ascend Venture Capital, and Expa. To learn more, visit https://fabric.inc

Tech Stack

Viewport metaIphone / mobile compatibleDnssecSsl by defaultHstsU.s. server locationContent delivery networkMobile non scaleable contentLetsencryptIpv6Html5Office 365WordpressFacebookGoogle tag managerHubspot formsGoogle analyticsJqueryGoogle fontsHubspot marketing hubAIAmazon WebstoreBing AdsCrazyEggDoubleClickDoubleClick ConversionFacebook Custom AudiencesFacebook Login (Connect)Facebook WidgetFullStoryGmailGoogle AnalyticsGoogle AppsGoogle Dynamic RemarketingGoogle Font APIGoogle Tag ManagerGreenhouse.ioHubspotLeverLinkedin Marketing SolutionsMicrosoft Office 365Mobile FriendlyMouseFlowPingdomReactRoute 53SalesforceSovrnStripeTypekit

Funding History

Seed Round

Undisclosed

Jun 2019

Seed Round

$10.5M

Oct 2020

Series A

$43.0M

Feb 2021

Series B

$100.0M

Jul 2021

Redpoint, Stripes

Series C

$140.0M

Feb 2022

Sierra Ventures, Forerunner, Redpoint +5