Blue Buffalo
Founded in 2003 in Wilton, Connecticut, Blue Buffalo is the leader in premium quality, all-natural pet nutrition. The company has experienced double and triple-digit annual growth over the past several years behind strong advertising and marketing programs, and a continuous stream of new products. Blue Buffalo is the only brand of pet food that both advertises on television and also maintains a 1,500+ person staff of in-store product specialists that educate pet parents on the features and benefits of their products. The company sells its products through the leading national pet specialty chains, PetSmart, Petco, Pet Supplies Plus and over 10,000 neighborhood stores nationwide.
Overview
Blue Buffalo Pet Products, Inc. (BBPP) is a holding company. The Company operates as a pet food company. The Company, through its subsidiaries, develops, produces, markets and sells pet food under product lines, including BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics, BLUE Freedom and BLUE Natural Veterinary Diet lines. Blue Buffalo, which sells products like “antioxidant-rich” dog nutrition and cat food under brands such as Blue Life Protection Formula, Blue Wilderness and Blue Basics.
Tech Stack
Funding History
Seed Round
Undisclosed
Jan 2006
Invus