LinkedIn Outreach Campaign for HVAC & Plumbing Companies Using Google Ads (2026 Edition)

Quick Answer You already used Origami to find HVAC and plumbing companies running Google Ads. Now send them a LinkedIn outreach sequence directly from Origami — the platform has a built-in LinkedIn sequencer, so you can refine your list, write (or auto-generate) 3-touch messages, and launch the campaign without ever leaving the dashboard. Free plan: 1,000 credits, no credit card. Paid plans from $29/month.

If you haven't built the list yet, read the companion guide on how to find HVAC and plumbing companies using Google Ads with Origami. Once you have that list, this post walks you through the actual outreach: how to segment the contacts for LinkedIn, the exact message sequence you can copy and paste, and how to send it so you start getting replies — all from one platform.

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Step 1: Refine and Segment Your Prospect List for LinkedIn

Origami already gave you a clean list of HVAC and plumbing companies actively spending on Google Ads, complete with verified names, email addresses, phone numbers, job titles, company size, and even the tools they use. But not every contact deserves a LinkedIn connection request. The first five minutes of any good campaign are about trimming the fat.

What a Good LinkedIn Target Looks Like for This Audience

You’re looking for people who feel the pain of Google Ads waste firsthand. That usually means:

• Decision-makers and influencers: Owners, GMs, operations managers, and marketing leads at HVAC/plumbing companies. Sales reps or dispatchers rarely control ad budgets.
• Companies showing signs of active Ad spend: If Origami flagged them as using Google Ads, you want the ones where the spending is meaningful — small shops spending $500/month can be a fit, but the acute pain lives at $2k+/month where waste becomes obvious.
• Local or regional footprint: Multi-location operations with fragmented ad accounts are gold. Single-location shops with heavy seasonal demand are a close second.
• Likely missing call tracking or attribution: If the contact’s company has a basic website (Origami often shows tech stack), they’re probably not measuring phone calls from ads properly — the easiest wedge for a conversation.

How to Segment Inside Origami

Origami displays your entire list in a sortable, filterable table. Use these filters to carve out a LinkedIn-ready segment:

1. Job title filter: Select roles like Owner, President, General Manager, Marketing Manager, Growth Manager, Director of Marketing. Avoid Technician, Dispatcher, CSR.
2. Company size bucket: Pull out companies with 5–200 employees. Too small and the owner might not care about optimization; too large and procurement processes slow things down.
3. Geography filter: If you sell a service that’s local (e.g., ad management for HVAC), keep contacts in states or metros you can serve. For SaaS or auditing tools, keep it national.
4. Manual review: Skim the “Tools Used” column. If you see a CRM like ServiceTitan or Housecall Pro plus Google Ads, that’s a prime target — they’re already tech-savvy enough to care about efficiency but likely still leaking spend.

Once you’ve whittled the list down to 50–200 high-fit contacts, you’re ready for the next step.

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Step 2: Create the LinkedIn Sequence

Origami gives you two ways to build your outreach messages:

1. Paste your own templates: Write a 3-touch sequence yourself, paste each message into the sequencer, set delays (e.g., Day 1 request, Day 3 follow-up, Day 7 final note), and launch.
2. Let the agent write it: Origami’s AI can generate a personalized 3-day LinkedIn sequence for every contact. It reads the enriched profile data — title, company, industry, tech stack — and writes a unique message for each person, so a plumbing owner in Texas doesn’t get the same note as an HVAC marketing manager in Chicago. You can then tweak any message before sending.

Below is a full, hand-written 3-touch sequence you can steal, modify, and paste directly into Origami’s sequencer. The messaging leans on the acute pain HVAC and plumbing advertisers face: high CPCs in competitive local markets, poor phone call attribution, unqualified clicks from DIY-ers, and wasted seasonal budgets.

3-Touch LinkedIn Outreach Sequence for HVAC & Plumbing Google Ads Users

Day 1 — Connection Request (note)

Hi [First Name], I saw [Company Name] is running Google Ads. Most HVAC/plumbing shops tell me they’re burning 30-40% of their budget on clicks that never turn into a booked call. Mind if I share a 5-minute way to spot the waste? – [Your Name]

Why it works: Names the pain (wasted spend), attaches a specific, believable number without being salesy, and asks for permission — low pressure.

Day 3 — Follow-Up Message (after connection accepted)

Hey [First Name], thanks for connecting.

I ran a quick search for “[City] HVAC repair” and noticed a few things about the ads that could be hurting your cost per lead. One common issue: no call-only ads running, even though 70% of emergency HVAC callers tap the call button.

I put together a short, no-strings audit of an HVAC Google Ads account last week that uncovered $2,100/month in wasted spend. Happy to do a version for [Company Name] — takes me 10 minutes, and I’ll send you the findings. No pitch, just the data.

Worth a look?

Why it works: Shows you’ve already done homework (specific city, ad format critique), offers tangible value (a free audit with dollar figures), and gives social proof without naming names.

Day 7 — Final Message (soft close)

Last note from me, [First Name]. If your Google Ads leads aren’t turning into invoices, it’s usually two things: the landing page doesn’t match what the searcher intended, or you’re not tracking phone calls from ads. Both are fixable in an afternoon.

If you want a second set of eyes, I’m glad to look — just reply “audit.” Otherwise, hope Q2 treats [Company Name] well.

– [Your Name]

Why it works: Gives a clear, simple call to action (“reply ‘audit’”), names specific fixable problems, and ends gracefully while keeping the door open.

Each message clocks in under 100 words, direct, with no fluffy “hope this email finds you well.” You can paste these templates into Origami’s sequencer, and the system will auto-populate placeholders like [First Name] or [Company Name] from your enriched lead data. If you prefer, you can ask the AI agent to generate a personalized variant for every contact — it usually takes about 30 seconds for the whole list — then you can review and edit from the dashboard before launching.

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Step 3: Send the Sequence Directly From Origami

This is where a lot of outreach guides fall apart — they tell you to build a list, craft messages, then export to a CSV and figure out some multi-tool automation stack. Origami eliminates that step because the LinkedIn sequencer is built directly into the platform where your list lives.

From List to Launch in Under Two Minutes

1. Open your refined segment inside Origami’s contacts view.
2. Click “Create LinkedIn Sequence.” Select whether you want to use your own templates or let the AI agent write messages for everyone.
3. Set your delays: Typical cadence is Day 1 connection request, Day 3 follow-up, Day 7 final message. You can configure any days you want and even add more touches (up to 5).
4. Review messages: If you let the AI generate them, you can edit any individual note — maybe you add a local reference for a specific city. If you’re pasting templates, check that placeholders resolve correctly.
5. Hit “Launch.” Origami starts sending connection requests immediately, respecting the delays you set.

No exporting CSVs. No syncing with third-party tools. You find leads, enrich them, qualify them, build the sequence, and send — all within Origami.

What Happens While the Campaign Runs

• Sending and tracking in one dashboard: You’ll see when a connection request was sent, when it was accepted, when follow-ups went out, and any replies — all in a single activity feed. Open and click tracking are visible too.
• Prospect context stays front and center: While looking at a contact’s activity, you can still see their enriched profile: job title, company size, tools they use, and the original data that made them a good fit in the first place. So when someone replies, you instantly remember why you reached out.
• Automatic un-enrollment: If a prospect replies — even with “not interested” — Origami pulls them out of the sequence automatically. You’ll never accidentally send a breakup email after a booked meeting or an awkward follow-up after a rejection. That alone saves more reputation damage than any “set it and forget it” tool.

The sequencer itself is included on all paid plans — you’re only paying for credits to enrich leads. The sending, tracking, and un-enrollment are free. So the cost of running this LinkedIn campaign is effectively the cost of the list building you’ve already done.

Response Rates and When to Iterate

For a properly segmented list of HVAC and plumbing Google Ads users, with the messaging above, you can expect roughly a 20–25% connection acceptance rate and around a 10–15% reply rate. If your offer is strong (a free, high-value audit) and your list is tight, I’ve seen reply rates climb above 20%.

But LinkedIn outreach is never fire-and-forget. Here’s how to know whether to tweak the list or the message:

• Low connection acceptance (<15%): Your list might be too broad, or your connection note is landing flat. Segment harder by adding more title filters or checking that the companies actually serve local markets. Also try swapping the opening line; sometimes a more direct “saw your ad” opener lifts acceptance by 5 points.
• High acceptance but low replies (<5%): The message sequence isn’t clicking. Try changing the Day 3 follow-up to a more provocative observation — maybe a specific critique of a landing page you actually visited. If you have Origami’s AI generate personalized variants, A/B test two different angles.
• Decent replies but no meetings: Your call to action might be too vague. The final message above includes a specific ask (“reply ‘audit’”), but you can also test a direct calendar link once a conversation starts. Origami tracks replies, so you’ll see which messages drive actual engagement.

Because everything lives in one platform, iterating is fast. Adjust the list, tweak the templates, and relaunch a fresh segment without ever juggling exports or logging into separate tools.

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