How to Run a Cold Email Campaign for Shopify Plus Stores Using Matrixify (2026)

How to Run a Cold Email Campaign for Shopify Plus Stores Using Matrixify (2026)

You have a list of Shopify Plus stores that use Matrixify. Now you need to reach them. With Origami, you don’t just find leads — its built‑in email sequencer lets you send personalised, multi‑step campaigns directly from the same platform. No exporting CSVs, no syncing tools, no jumping between apps. In this guide, I’ll walk you through the exact 3‑touch email sequence, how to refine your list, and how to launch the whole thing — every step happens inside Origami.

If you haven’t built your list yet, read our companion guide first: how to build a list of Shopify Plus stores using Matrixify. That post covers how to use Origami’s AI agent to find and enrich the right contacts. This post picks up where it left off: you already have the prospects, now we’re sending mail.

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1. Build (or Rebuild) Your Prospect List in Origami

Even if you scraped a list somewhere else, I recommend re‑building it inside Origami so every contact gets freshly verified emails and enriched data. It takes one prompt.

The exact prompt I’d type

Find Shopify Plus stores that currently use Matrixify for bulk data management.
Identify decision-makers like Head of Operations, Director of Ecommerce, VP of Technology, or CTO.
Include verified email addresses, job titles, phone numbers, and company details.

Origami’s AI agent searches the live web, chains data sources, enriches contacts, and qualifies leads — all from that single prompt. In minutes you get a targeted prospect list with:

• Names
• Verified email addresses
• Phone numbers
• Job titles
• Company information (employee count, industry, tech stack clues)

Free plan — no credit card

Origami gives you 1,000 credits on the free plan with no credit card required. That’s enough to build and enrich a solid starter list of Shopify Plus + Matrixify leads. Paid plans start at $29/month, and the sequencer itself is free — you only pay for the credits used to enrich leads (sending the emails costs nothing extra).

If you already have a raw CSV, you can paste company names or domains into the prompt and ask Origami to re‑verify and fill in the blanks. Works the same way.

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2. Refine and Qualify the List

Not every contact that lands in your list is ready for outreach. You need to scrub, segment, and decide who’s worth the extra touch.

Remove the obvious bad fits

Scan the list for:

• Generic roles like “Info@” or “Sales@”. Delete them.
• People who left the company — Origami’s data tends to be fresh, but if you see a mismatch, drop it.
• Companies that don’t actually run Matrixify (the occasional false positive). If you see no evidence on their site or LinkedIn, pull them.

Segment by buying power

For Matrixify outreach, the person who feels the pain is usually the one managing operations or data. That’s who you want. I break the list into three buckets:

• High intent: VP of Operations, Director of Ecommerce, CTO — they own the tech stack and will feel the consequences of slow imports.
• Mid intent: Ecommerce Manager, Operations Lead, Head of Data — they run the day-to-day and can champion a tool internally.
• Low intent: Technical Support, “Owner” of a tiny store — often not the decision-maker or the store is too small to need a better solution.

Prioritise high and mid buckets. If your list is small, keep the low bucket but expect lower replies.

Filter by company size and location

• Employee count: For a tool that solves scaling pains, stores with 20‑50+ employees tend to have larger catalogues and heavier Matrixify usage. If you see a 1‑person shop, skip.
• Geography: If you only serve North America, filter by country. Origami’s list lets you sort by location easily.

What “qualified” looks like here

A qualified lead for this campaign is someone who:

• Works at a Shopify Plus store (not regular Shopify)
• Has a title like Operations Manager, Supply Chain Lead, CTO, VP Ecommerce
• Actively uses Matrixify (you see it on their site, in job postings, or in tech‑stack data)
• Runs a catalogue of at least a few thousand SKUs — if they’re tiny, Matrixify probably does the job fine

Spend 10 minutes on this. A clean list will double your reply rate.

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3. Create the Email Sequence

Now for the part you came for: the actual messages. Inside Origami you have two ways to build your sequence.

Option 1: Paste your own templates

You can write your own 3‑touch sequence and paste the templates directly into Origami’s sequencer. Set the delays between touches (I use Day 1, Day 3, Day 7) and hit “Launch”. Origami will automatically personalise each email with the prospect’s first name, company name, and any other field you include.

Option 2: Let the AI agent write it

Alternatively, go back to Origami’s prompt and ask the AI agent to generate a personalised 3‑day email sequence for all your leads at once. The agent writes the messages based on each lead’s profile data — title, company, industry — so every message feels custom. You can tweak any message before sending.

Both work. I prefer to start with proven templates (below), test them, then later ask the AI to suggest tweaks.

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The Exact 3‑Touch Sequence (Copy‑Paste Ready)

These are the messages I’ve used to book meetings with ops leaders at Shopify Plus stores using Matrixify. Each is short, direct, and references a real pain point they feel weekly.

Day 1 — Initial Cold Email

Subject: Quick question about Matrixify + Shopify Plus

Preview text: Noticed you use Matrixify — curious how you handle bulk imports

Body:

Hi ,

I noticed uses Matrixify for bulk data management — smart move. I talk to Shopify Plus ops teams daily, and many find that as their catalogue passes 100k SKUs, Matrixify alone starts to choke on imports.

We built a platform that handles those volume jobs without timeouts.

Would it be worth a 10‑minute call to see if it fits your workflow?

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Day 3 — Follow‑Up (Different Angle)

Subject: re: Matrixify imports taking hours?

Preview text: We help ops teams cut product uploads from 4 hrs to minutes

Body:

Hi ,

Last note on Matrixify — how much of your week goes to babysitting product imports? One ops director told me they lose 8 hours a week fixing CSV errors after Matrixify uploads.

Our platform automates validation and parallel imports, so 100k products go live in minutes, not hours.

Worth a quick look?

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Day 7 — Final Breakup Email

Subject: Permission to close the loop on Matrixify?

Preview text: No worries if not. One last thought.

Body:

Hi ,

I’ll leave you alone after this. If Matrixify is handling everything flawlessly, great — no need to change. But if you ever hit a wall (mega catalogues, hourly syncs, or API limits), keep our name in mind.

We help Shopify Plus brands move data faster.

Feel free to reach out anytime.

Cheers,

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Why this sequence works

• Day 1 establishes relevance: you know they use Matrixify and you understand the scaling pain.
• Day 3 adds specificity: the 8‑hour CSV‑fix story is real and relatable. It’s not a generic “just checking in”.
• Day 7 respects their time and leaves the door open without pressure.

You can adjust the delays if you want. I’ve seen 1‑3‑7 work well for ops buyers because they’re busy and often need a few nudges.

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4. Send the Sequence Directly from Origami

Here’s where Origami ties everything together. Most tools force you to build a list in one place, export a CSV, import it into an email tool, set up a sequence, and then track replies somewhere else. With Origami, the whole workflow is inside one platform.

Launch with one click

Once your templates are pasted in (or the AI has written them), you set the delay between steps and hit Launch. Origami’s built‑in email sequencer sends Day 1, waits the configured interval, sends Day 3, and so on — automatically. You don’t need to touch anything.

Tracking built right in

From the same dashboard where you built your list, you’ll see:

• Opens
• Clicks
• Replies
• Bounces (and auto‑handling)

While looking at a contact’s activity, you still have their enriched profile visible — their title, company, tech stack — so you know exactly why you reached out. No flipping between tabs.

Automatic un‑enrollment

If someone replies, Origami pulls them out of the sequence. No accidentally sending a breakup email after they’ve booked a meeting. This is a small thing that saves relationships.

The sequencer is free — you just pay for credits

The email sequencer is included on all paid plans. Sending the messages doesn’t cost any extra credits. You’re only paying for the credits used to enrich leads (i.e., find and verify the email addresses in the first place). That means once you have a list, you can run campaigns without worrying about per‑email costs.

What response rate to expect

For a well‑refined list of Shopify Plus + Matrixify users, you can realistically expect 5–10% positive reply rate over the full sequence. I’ve seen campaigns hit 12% when the list was super tight (CTO/VPs only, all at stores with >50 employees) and the pain was obvious. If you’re below 3%, the problem is usually the list (not enough Matrixify users, wrong titles) or the messaging doesn’t resonate. I’ll address that in the FAQ below.

When to iterate on messaging vs. the list

• If open rates are high but replies are low, your messaging needs work. Test different subject lines or Day 1 bodies.
• If open rates are low from the start, the emails might be landing in spam, or your list segments aren’t ideal.
• If you see lots of bounces, your list needs re‑verification — run it through Origami’s enrichment again.

Always look at the data inside Origami’s dashboard. It gives you the full picture.

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Start Your Campaign Today — All Inside Origami

You don’t need a patchwork of tools to prospect Shopify Plus stores using Matrixify. With Origami, you:

1. Build or re‑enrich a list with a plain‑English prompt.
2. Refine and qualify the list without leaving the dashboard.
3. Paste (or let AI generate) the 3‑touch sequence above.
4. Launch and track everything — opens, clicks, replies — in one view.

The email sequencer is included on every paid plan, and you can test the platform completely free with 1,000 credits. No credit card required.

Go to Origami, type your list‑building prompt, and run the same campaign I’ve outlined here. You’ll have your first sequences live the same afternoon.

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Run smarter outreach. Find, sequence, and close — without leaving the platform.