How to Prospect Shopify Plus Stores Using Matrixify (Updated 2026)
Find and reach Shopify Plus stores that use Matrixify with verified contacts. Use live web search, not static databases, to build targeted lists faster.
Founder @ Origami
Quick Answer: The fastest way to prospect Shopify Plus stores that use Matrixify is Origami — describe your ideal customer in one prompt (e.g., “Shopify Plus stores using Matrixify, with contact info for heads of e‑commerce”), and the AI agent searches the live web, enriches contacts, and qualifies leads in minutes, not weeks.
Think you can just scrape the Shopify App Store’s Matrixify reviews to build a target list? That won’t get you far. The review page is hit‑or‑miss, full of trial users, and gives you zero verified contact information. If you’re selling migration services, custom integrations, or enterprise‑grade support, you need to know who’s actively relying on Matrixify at scale — and how to reach the person who can buy.
We’ve helped several Shopify Plus‑focused agencies build lists of stores using Matrixify as a signal for data complexity, and the difference between a hand‑curated list and a live‑sourced one is night and day. One founder told us: “I spent two weeks manually cross‑checking store URLs against the app store — Origami did it in 15 minutes.”
Why Matrixify Is a Hidden Gem Signal for Shopify Plus Prospecting
Matrixify (formerly Excelify) is a heavy‑duty bulk import/export app that lets Shopify Plus merchants move thousands of products, customers, orders, and metafields at once. If a store is using it, they’re almost certainly dealing with complex data operations — migrating from another platform, syncing across multiple warehouses, or running a catalog of 10,000+ SKUs.
That’s a strong indicator they might need services like:
- Migration from Magento or Salesforce Commerce Cloud
- Custom API integrations
- Data hygiene or consolidation
- Ongoing managed support
In our experience, stores that list Matrixify in their stack are 3x more likely to be in the market for data‑related consulting than a random Shopify Plus merchant. But most prospecting tools miss this signal entirely because they index companies, not e‑commerce tech stacks.
The Prospecting Problem Nobody Talks About: Off‑Platform Tech Signals
Traditional B2B databases like Apollo and ZoomInfo are built for contact‑centric sales. They can tell you a company’s headcount, industry, and maybe revenue range, but they don’t crawl Shopify storefronts to see which apps are installed. If you filter “Shopify Plus” in Apollo, you’ll get a generic list of companies that might be on the platform, with no guarantee they even run a store, let alone use Matrixify.
One SDR manager we spoke with described her workflow: “I had to open each Shopify site manually, use a Chrome extension to detect the theme and apps, then cross‑reference with LinkedIn to find a decision‑maker. It took half a day for maybe 15 leads.” That’s a broken process.
How to Find Shopify Plus Stores That Actually Use Matrixify
There are two approaches: manual technographic scraping (slow) or using a tool that searches the live web for evidence of Matrixify usage and enriches contact data automatically (fast). We’ll cover both, but the manual route only makes sense if you’re testing a hypothesis before scaling.
Manual Method: Browser Extensions + LinkedIn
You can install Wappalyzer or BuiltWith’s chrome extension, visit a store’s homepage, and check the detected technologies for Matrixify. But this only works one store at a time. To build a list of 200, you’d need to scrape the Shopify Plus directory, verify each store’s URL, and check for Matrixify — a tedious, error‑prone process. And you still have to find contact info.
Automated Method: Live Web Search + AI Enrichment
The better approach is using an AI‑powered prospecting tool that searches the live web for stores where Matrixify is mentioned on the store itself, in source code, documentation, or even in job postings (e.g., “familiarity with Matrixify a plus”). This is what Origami does: you describe the ICP, and the AI agent hunts across Google, Shopify directories, app store reviews, and company websites to surface stores that use the app, then enriches them with verified emails and phone numbers.
When we tested a prompt like “Shopify Plus stores in North America using Matrixify, with head of e‑commerce or CTO contact info,” Origami returned 120 verified leads in under 20 minutes, including stores we’d never found via manual scraping — some that used Matrixify for complex subscription models, others that had recently migrated from Magento.
Tools That Can (and Can’t) Find Matrixify Users at Scale
Not all prospecting tools were created equal for e‑commerce technographic searches. Here’s how the main contenders stack up when your ICP is “Shopify Plus store using Matrixify.”
| Tool | Free Plan | Starting Price | Best For | Main Limitation |
|---|---|---|---|---|
| Origami | Yes (1,000 credits, no credit card) | Free, then $29/mo | Live web search, app‑usage signals, verified contacts in one prompt | Not a CRM; you’ll need your own for deal tracking |
| Apollo | Free tier (900 credits/yr) | $49/mo (annual) | General B2B contact data with some company firmographics | No store‑level tech stack data; can’t pinpoint Matrixify users |
| ZoomInfo | No | ~$15,000/year (annual contracts) | Enterprise company contacts and intent signals | Massive price tag; data on Shopify merchants often outdated; no app‑usage filters |
| Clay | Free (500 actions/mo) | $167/mo (Launch plan) | Complex, multi‑step enrichment workflows | Steep learning curve; you have to build a workflow that manually scrapes store URLs and checks for Matrixify — possible, but time‑consuming |
Why Most Databases Miss the Mark
Apollo and ZoomInfo are contact‑centric; they weren’t designed to index which Shopify apps a store has installed. Clay gives you the power to build such a workflow, but it requires technical chops and a multi‑step sequence of HTTP requests, app‑store scraping, and data merging. A growth leader at a Shopify migration agency told us: “We tried Clay for this exact use case. I needed a full‑time ops person just to maintain the workflow, and it broke whenever the app store changed its layout.”
Origami takes the opposite approach: you tell it what you want and it handles the data orchestration — searching the live web, chaining data sources, and qualifying leads — all from a single prompt. No manual workflow building required.
How to Build a Matrixify Prospect List in One Origami Prompt
Here’s the exact process we’ve seen work for dozens of sales teams targeting Shopify Plus stores.
- Sign up for Origami’s free plan — you get 1,000 credits with no credit card, enough to build several targeted lists.
- Open a new query and type your ICP prompt. Example: “Find 200 Shopify Plus stores in the United States that are using Matrixify for bulk data management. Prioritize stores with 50+ employees or that recently migrated from Magento. Include verified email and phone number for their head of e‑commerce or Director of Operations.”
- Review the results. Origami will return a table with store names, URLs, detected Matrixify evidence, and enriched contact data. You can add columns like revenue range or social profiles if needed.
- Export or sequence directly. Once you’re happy, export the list as a CSV or use Origami’s built‑in outreach to send multi‑step email and LinkedIn sequences without leaving the platform.
In our hands‑on testing, a prompt like this returned 120–180 leads in about 15–20 minutes, with email validity rates above 85% — significantly better than what we’ve seen from static databases for e‑commerce contacts. One customer in the data migration space closed three new Shopify Plus accounts in the first month using this exact prompt.
Why Live Web Search Matters More for E‑commerce ICPs
Static databases refresh on a cycle; live web search reflects what exists today. That’s critical for e‑commerce signals like app usage, which can change when a store removes an app or rebrands. Origami’s AI agent searches the live web on every query, so you’re not relying on a three‑month‑old snapshot. It also picks up stores that mention Matrixify in job postings, blog posts, or partner directories — signals that would never appear in a traditional B2B database.
What to Do Once You Have the List: Outreach That Converts
A targeted list is only as good as the outreach behind it. We’ve seen the best results when sellers reference Matrixify indirectly, showing they understand the store’s operational needs without sounding like a generic “we can help you” message.
Example cold email subject: Quick question about your Matrixify setup at [Store Name]
Opener: I noticed [Store Name] uses Matrixify for bulk data operations. Many merchants on Shopify Plus hit scaling challenges with that type of inventory movement. We’ve helped stores like yours reduce migration downtime by 40% — would a 15‑minute call be worth it?
This shows you’ve done your homework and speaks directly to a pain point the store is likely experiencing.
If you’re using Origami’s built‑in sequencer, you can create multi‑step LinkedIn + email sequences that send automatically based on your list. That means you go from prompt to active outreach in under an hour, not a week.