Quick Answer

Origami isn’t just a list builder — it has a built-in email sequencer that sends multi‑step campaigns directly from the same dashboard. You describe your ideal customer in plain English, the AI agent builds a verified list, and then you launch a personalised sequence without exporting a single CSV. In this guide, I’ll walk you through a repeatable email campaign targeting Malaysia marketing agencies in 2026, complete with the exact 3‑touch sequence you can steal, qualification checks, and how to track everything inside Origami.

If you’ve already built your prospect list using the how to build a list of Malaysia Marketing Agencies companion piece, jump straight to Step 2. If you want a quick refresh on building the list inside Origami, the first step will get you going in 30 seconds.

Step 1 – Build the List in Origami (Recap)

Even though you might already have the list, it’s worth keeping this prompt handy so you can rebuild or refresh the list anytime. Open Origami, and type:

“Find B2B marketing agencies based in Malaysia. Include founders, managing directors, and heads of business development. Enrich with verified email addresses and phone numbers where possible.”

Origami’s AI agent crawls the live web, chains public data sources, and returns a clean table with:

Full names
Job titles
Verified (and fallback catch-all) email addresses
Company name, size, industry tags
Location (city-level for Malaysia)
Social profiles and website

You can do this on the free plan — 1,000 enrichment credits, no credit card required. More than enough to test a small batch and see the quality before scaling.

If you need the full walkthrough on fine‑tuning the search, check the parent guide.

Step 2 – Refine and Qualify the List

A raw list is just a starting point. The difference between 2% replies and 15%+ positive replies is how ruthlessly you qualify before the first send. Here’s how I cut a list of 300 Malaysian agencies down to 78 high‑probability targets.

What to look for

1. Bypass “sleeping” agencies
Many Malaysian agencies have a Listing that’s been abandoned for years. Check if the website is still live, the blog updated in the last 6 months, or the LinkedIn page active. In Origami, you can see the last social activity snippet right in the contact card. If nothing has moved in 12+ months, deprioritise.

2. Segment by size and specialty

Boutique (2‑10 employees): Great if you want founder‑led conversations; the founder typically still closes deals.
Mid‑size (11‑50): Usually have a dedicated BD person. Your sequence might need to catch the director’s attention first.
Large (50+): These operate like networks; the target should be the New Business Director, not the CEO.

Also tag by specialty: digital, branding, PR, media buying. A digital‑first agency will respond to a message about lead gen tools differently than a traditional branding shop.

3. Location
KL agencies compete fiercely for international clients, so pipeline pressure is real. Agencies in Penang, Johor, or Sabah often serve more local/regional clients and may value efficiency gains differently. Segment location so you can tailor the pain point in the follow‑up email.

What “qualified” looks like

A qualified lead for this campaign hits three marks:

Decision‑maker title: Founder, Managing Director, Head of Business Development, or New Business Director.
Active and English‑fluent: The website and social content are in English (most are), signalling they handle international briefs.
Clear service offering: They aren’t a holding page — you can see portfolio work or recent case studies.

Once you’ve tagged and filtered, use Origami’s list segmentation to create separate outreach groups. I usually end up with “KL digital agencies 10‑50”, “Penang branding shops”, and a “Large network BDs” bucket.

Step 3 – Create the Email Sequence

This is the meat. You’ve got a clean list; now you need a sequence that feels one‑to‑one but runs at scale. Inside Origami you have two ways to get the sequence live.

Option 1: Paste your own templates

Write your 3‑touch sequence (copy below), paste each message directly into the sequencer, and set the delays — Day 1, Day 3, Day 7. Origami automatically inserts , , and other fields you choose.

Option 2: Let the agent write it

Ask Origami’s AI agent: “Generate a personalised 3‑day cold email sequence for my list of Malaysian marketing agencies. The goal is to introduce Origami’s lead generation platform. Use each lead’s name, agency, and role to make every message custom.” The agent writes the copy, subject lines, and even preview text. You review, tweak, and launch.

For this post, I’m sharing the exact copy I’ve used repeatedly with verified opens and replies. Steal it, adjust the angle if needed, and watch your pipeline fill.

The 3‑Touch Sequence (Copy‑Paste Ready)

Touch 1 — Day 1: Cold Email

Subject: Quick question about ’s pipeline
Preview: seeing if you’re open to a faster way to find new clients

Hi ,

Noticed does really sharp work for tech brands. Most Malaysian agency founders tell me the same thing: the hardest part isn’t the pitch — it’s getting enough real conversations in the first place.

Origami’s AI agent builds targeted prospect lists and runs personalised email sequences in one place. It finds, enriches, and qualifies leads from a simple English prompt.

Worth 15 minutes to see if it fits your new business process?

Touch 2 — Day 3: Follow‑up (different angle)

Subject: The 12 leads thing
Preview: not black magic, just an AI agent

I know you’re swamped. Quick follow‑up because I don’t want you to think this is vaporware.

One KL‑based digital agency added 12 qualified, verified leads their first week using the Origami sequencer alone. No VA, no manual scraping. They described their ideal customer in plain English, and the agent did the rest.

That pipeline came from a list they built while having kopi. I can show you exactly how they set it up in a 10‑minute screen share.

Open to it?

Touch 3 — Day 7: Final Breakup

Subject: Last attempt re:
Preview: free 1,000 credits on me — no strings

I’ll stop clogging your inbox after this. If timing is off, no worries.

But if you ever want to stop hunting for leads manually, Origami’s free plan gives you 1,000 enrichment credits — no credit card, no catch. You can build a fresh list of Malaysian agencies (or their clients) and test the sequencer yourself in under 10 minutes.

Worth a bookmark: origami.chat

Cheers,

Every message is under 100 words, hits a specific pain point, and escalates the call to action. Adjust the “12 leads” stat if your campaign gathers a different social proof — I always update it with a fresh number from a recent user.

Step 4 – Send the Sequence Directly from Origami

This is where Origami’s all‑in‑one design shines. You don’t export a list, upload to a mail merge tool, and pray the sync works. From the same dashboard where you built and qualified your list, you:

Click “Create Sequence” on your Malaysia agencies segment.
Paste your messages (or accept the agent’s version).
Set delays: Day 1 → Day 3 → Day 7.
Hit “Launch”.

That’s it. No CSV exports, no syncing Google Sheets to a cold email tool, no logging into separate ESPs.

What you see while the sequence runs

Real‑time tracking
Opens, clicks, and replies appear in the same contact view where you originally saw the lead’s enriched profile. You can see that Ahmad from KL digital opened twice and clicked the link, while Priya from Penang hasn’t engaged yet — all on one screen.

Prospect context never disappears
When someone replies, you aren’t staring at just an email thread. Origami still shows the company size, speciality tags, and any tech‑stack hints it found during enrichment. You know exactly why you reached out and what angle to take in your response.

Automatic un‑enrollment
If a lead replies — whether it’s “Not interested” or “Yes, let’s talk” — Origami pulls them out of the sequence instantly. No risk of sending a breakup email after a booked meeting.

Cost: The sequencer is free on paid plans

You only pay for the credits used to enrich the leads. The email sending engine is included on all paid plans (starting at $29/month), so your sequencing doesn’t eat into a separate “email send” limit. On the free plan, you get 1,000 credits; you can test the full workflow — build a small list, enrich it, and send the sequence — without handing over a credit card.

Response rates to expect

Based on current 2026 data from agencies using Origami’s sequencer in similar APAC markets (with a tightly qualified list of 100‑300 contacts):

Open rates: typically 45‑60% — higher than North American averages because the “foreign tool for agencies” curiosity factor works in your favour.
Positive reply rate: 5‑10% after three touches, meaning qualified meetings or direct requests for a demo. Many of those replies come on the second or third touch.
Bounce rate: below 3% when you use Origami’s verified emails. The AI enrichment checks deliverability before you send.

Treat these numbers as a benchmark; they shift depending on your list hygiene, subject lines, and how early you iterate.

When to iterate on messaging vs. the list

If after the first batch of 50 you see sub‑20% open rates, your subject lines are weak, not your list. Tweak preview text first — it’s often the real hook.
If opens are strong but reply rate is below 3%, test a different pain point in the body copy, or add a genuine micro‑case study.
If bounces exceed 5%, re‑qualify the list — you may have collected roles that changed jobs. Origami makes it easy to re‑enrich a segment in one click.

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How to Run a Profitable Email Campaign to Malaysia Marketing Agencies in 2026