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How to Run a LinkedIn Outreach Campaign to Agencies Talking About AI Search and GEO (2026)

Step-by-step LinkedIn sequence for agencies talking about AI search and GEO. Includes 3-touch copy, list refinement, and sending from Origami.

Charlie Mallery
Charlie MalleryUpdated 9 min read

GTM @ Origami

Quick Answer: You can run the entire LinkedIn campaign from Origami — including a built-in LinkedIn sequencer. Build or import a list of agencies talking about AI search and GEO, refine it, paste your own 3-touch sequence or let the AI agent write it, then launch connection requests and follow-ups from the same dashboard. No CSV exports, no separate LinkedIn tool.

In 2026, the agencies worth targeting are not just publishing about AI — they are actively building a GEO service line. This is the companion post to how to build a list of Agencies Talking About AI Search and GEO. If you already built that list in Origami, skip to Step 2.

Step 1 — Build the list in Origami

If you do not have a list yet, start with a prompt like this in Origami:

Find marketing and SEO agency owners, partners, heads of SEO, and growth leads at agencies with 10–250 employees in the US, UK, Canada, and Australia. The agency must have published content, LinkedIn posts, or service pages about AI search, AI Overviews, Generative Engine Optimization, ChatGPT search, Perplexity, or AI-assisted search strategy in the last 12 months. Exclude freelancers, solo consultants, in-house brand teams, and software vendors.

That works because Origami is an AI-powered B2B lead generation and outreach platform. You describe your ideal customer in plain English, and its AI agent searches the live web, chains data sources, enriches contacts, and qualifies leads — all from a single prompt. The output is a targeted prospect list with verified names, emails, phone numbers, and company details.

You can do this on the free plan: 1,000 credits, no credit card required. Paid plans start at $29/month. But for this audience, I would not stop at the raw list.

Step 2 — Refine and qualify the list

The raw list will include some people who are not worth a LinkedIn touch. Before you sequence, remove the bad fits.

Remove:

  • Pure creative or brand-focused agencies that post about AI image generation but never about search visibility or GEO.
  • Solo consultants and freelancers. They can be buyers, but the close is slower and the contract value is lower.
  • In-house brand teams. They are not reselling GEO to clients.
  • AI search tool vendors, publishers, and journalists. They will burn your sequence.

Segment what remains:

  • Segment A: 10–50 employees, founder or partner-led. These are fast closers. They can say yes on one call and already have SEO retainers to upsell.
  • Segment B: 50–150 employees, head of SEO or growth. Bigger retainer, more stakeholders, but a strong fit if they have a GEO service page or recent posts.
  • Segment C: 150–250 employees, performance or digital agencies. Treat these as partnership or tool-enablement deals, not a quick sequence.

What qualified looks like for this audience:

  • They posted about AI Overviews, ChatGPT search, Perplexity, or GEO in the last 60 days.
  • Their site has a dedicated service page for AI search, GEO, or generative engine visibility.
  • Their title is founder, partner, VP growth, head of SEO, or head of digital.
  • They already have SEO or content retainers and are looking for a new add-on to defend or grow accounts.

If a lead only mentions AI in the context of creative production, delete them. This campaign works when the pain is search visibility and client reporting.

Step 3 — Create the LinkedIn sequence

There are two ways to build the sequence in Origami.

Option 1: Paste your own templates

You can write your own 3-touch LinkedIn sequence and paste the templates directly into Origami's built-in sequencer. Set the delays between touches — Day 1, Day 3, Day 7, or any cadence you want — and hit launch.

Here is the exact 3-touch sequence I would run for Agencies Talking About AI Search and GEO. The messages are short, direct, and specific to this audience.

Day 1 — Connection request note

Subject line: AI Overviews + agency reporting

Hi — saw your recent post about AI Overviews cutting into client organic visibility. We help agencies turn that shift into a white-label GEO audit and client dashboard, without building new tooling. I would like to compare notes on what agencies are promising for ChatGPT and Perplexity visibility. Worth connecting?

Day 3 — Follow-up message

Subject line: Your clients are already asking about ChatGPT visibility

Thanks for connecting, . Most agency owners we work with hear the same question in QBRs: why don't we show up in ChatGPT when a client asks for our service category? Our platform gives your team a repeatable GEO audit, AI-visibility tracking, and client-ready reports. I can send a four-minute walkthrough if GEO is on your 2026 roadmap. Interested?

Day 7 — Final message

Subject line: GEO as a retainer upsell for

, one last note. Agencies we work with typically package GEO tracking as a paid add-on to existing SEO retainers within the first 30 days. You already have the clients and the delivery team — the missing piece is AI-search visibility data and a simple quarterly audit. If that is useful, I can share one agency example and the exact setup. Open to a 15-minute call next week?

Each message is under 100 words. If a lead's post was specifically about Perplexity, swap AI Overviews for Perplexity. If their site already mentions GEO, reference that service page in Day 3.

Option 2: Let the agent write it

Alternatively, you can ask Origami's AI agent to generate a personalized 3-day LinkedIn sequence for all your leads automatically. The agent writes the messages based on each lead's profile data — title, company, industry — so every message feels custom.

Use a prompt like this inside Origami:

Write a 3-day LinkedIn sequence for each lead. Keep each message under 100 words and reference their title, company, and industry. Use pain points around AI search visibility, GEO, client reporting, and new retainers. Make Day 1 a connection request note, Day 3 a different angle, and Day 7 a soft close.

Then review the drafts before launch. I typically paste my own sequence for the first 50 leads, then switch to agent-written personalization once I know what message angles convert.

Step 4 — Send the sequence directly from Origami

This is the part that used to be painful: export the list, upload it to a separate LinkedIn tool, sync replies, and hope nothing breaks.

You do not need to do that anymore.

Origami has a built-in LinkedIn sequencer on all paid plans. You launch the sequence directly from Origami — no export, no CSV, no second tool.

The sequencer sends connection requests and follow-up messages automatically with the delays you configured. You can set Day 1 for the connection request, Day 3 for the first follow-up, and Day 7 for the final message.

Sending and tracking

Opens, clicks, and replies are visible in the same dashboard where you built the list. You can see which agencies accepted, who replied, and which message got the most responses.

Prospect context while you review

When you look at a contact's activity, you can still see their enriched profile — title, company, industry, tools used, and the original trigger that made them a fit. So when a founder replies, you do not need to go back to research who they are. The context is right there.

Automatic un-enrollment

If someone replies, they exit the sequence automatically. This is a small thing that saves you from a very bad look: you will never send a Day 7 breakup message after a prospect already booked a meeting.

One platform from list to outreach

Origami covers the full workflow: find, enrich, sequence, send, and track. You are not paying for the sending itself — the LinkedIn sequencer is included. You only pay for the credits used to enrich leads. Free plan starts with 1,000 credits; paid plans start at $29/month.

What response rate to expect

For this specific audience — agencies talking about AI search and GEO — a tight list of 300 accounts should produce roughly:

  • 35–45% connection acceptance.
  • 10–18% reply rate.
  • 4–8% booked meetings.

That is 105–135 connections, 30–54 replies, and 12–24 meetings if the list and message are both right. If you are below those ranges, do not just send more messages.

When to iterate on messaging vs. the list

  • Connection acceptance below 25%: fix the list or your own LinkedIn profile before touching the copy.
  • Connection acceptance above 40% but replies below 8%: change the Day 1 hook or the Day 3 follow-up angle.
  • Replies are positive but meetings are low: sharpen the Day 7 close or the offer.

Most agencies fail LinkedIn outreach because they keep sending to the same low-intent list. Refine first, then test copy.

The short version

If you already built your list, this campaign should take one afternoon. Open Origami, refine the list, paste the 3-touch sequence, set Day 1 / Day 3 / Day 7, and launch. Track replies in the same dashboard and adjust based on whether the problem is the list or the message.

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