How to Run a LinkedIn Outreach Campaign to Shopify Plus Stores (2026)

Quick Answer

You’ve already built a list of Shopify Plus stores using Origami (following the parent guide). Now you need to turn that list into conversations — and Origami has a built-in LinkedIn sequencer that does the heavy lifting. This guide walks you through refining your prospect list, writing a 3-touch LinkedIn sequence with copy you can copy-paste, and launching the entire campaign from a single platform.

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STEP 1 — BUILD THE LIST IN ORIGAMI (A Quick Recap)

If you followed how to build a list of Shopify Plus stores using Matrixify, you already have a targeted prospect list in Origami. But let’s quickly confirm your setup so the later steps make sense.

You opened Origami, typed something like:

Find decision-makers at Shopify Plus stores that ship to at least 3 countries, have over 200 products, and use a CRM like HubSpot

Origami’s AI agent then:

• Searched the live web for Shopify Plus stores matching your criteria
• Cross-referenced store details with enrichment sources to pull verified names, titles, email addresses, and phone numbers
• Returned a clean list of contacts — founders, heads of e-commerce, marketing directors — with company info like store name, URL, estimated monthly traffic, and tech stack

All this on the free plan (1,000 credits, no credit card required). If you haven’t run that step yet, head back to the parent post and do it. Then come here.

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STEP 2 — REFINE AND QUALIFY THE LIST FOR LINKEDIN

Not every Shopify Plus store on your raw list is worth reaching out to on LinkedIn. You want to filter for the people who:

• Are likely active on LinkedIn (profile completeness, recent activity)
• Have authority to buy or strongly influence buying (the “economic buyer” or a key champion)
• Fit your ideal customer profile (store size, growth stage, pain points you solve)

Start by segmenting inside Origami’s interface. You can filter by:

• Role: C-level (Founder, CEO, CTO) vs. Head of E-commerce vs. Marketing Lead. If you sell a high-ticket service, target the C-suite. If you sell a tool that plugs into the marketing stack, Marketing Lead is fine.
• Company revenue or traffic band: Origami enriches with estimated traffic and employee count. Remove stores below, say, 50,000 monthly visits if your solution scales with traffic.
• Location: Shopify Plus stores often serve multiple markets — segment by headquarter country or primary shipping destination.
• Tech stack signals: If you help with email deliverability, for example, flag stores using Klaviyo. If you help with conversion rate, flag stores using Optimizely. Use the tech stack enrichment to slice your list.

What “qualified” looks like for Shopify Plus stores:

• They have enough revenue or transaction volume to need a dedicated e-commerce ops person
• They’re actively growing (recent funding, hiring for e-commerce roles, marketing job postings) — Origami often surfaces hiring signals
• They show signs of complexity that match what you solve (multi-currency, large SKU counts, frequent theme updates)

Remove anyone with a generic role like “Owner” when the company is clearly a dropshipped single-product store — they rarely engage in deep conversations on LinkedIn.

Take 10 minutes to curate the list down to the 50–200 best-fit contacts. Smaller, higher-intent lists always outperform blasts.

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STEP 3 — CREATE THE LINKEDIN SEQUENCE

This is where most people stall: they don’t know what to say. Here’s how to solve that inside Origami.

You have two options:

1. Paste your own templates. Write a 3-touch LinkedIn sequence (connection request, follow-up, final message) that matches your buyer’s world. You set the delays between touches (Day 1, Day 3, Day 7 is a classic start) and hit “Launch.” The sequencer takes care of the rest.
2. Let the agent write it for you. Origami’s AI can generate personalized 3-day sequences for every lead automatically. It reads each contact’s title, company size, industry, and tech stack, then crafts messages that sound like a human wrote them — no “Dear [First Name]” spam.

I’ll walk you through a manual sequence first, because it’s important to understand the psychology. Then you can decide which route to take.

Exact 3-Touch LinkedIn Sequence for Shopify Plus Stores

This sequence assumes you’re reaching out to a Head of E-commerce or similar role at a store that:

• Runs a large product catalog (500+ SKUs)
• Ships internationally
• Likely struggles with operational complexity, accurate inventory sync, or cross-border conversion rates

If your value prop is different, swap the examples for your own. But keep the same structure: pattern interrupt, value add, soft close.

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Touch 1: Connection request (with note)

Keep it under 300 characters. Reference something specific.

Hi , saw you lead e-commerce at . I work with Shopify Plus stores scaling beyond 5 countries — often the ops overhead eats margin. Would love to connect and swap notes.

Why this works: It shows you understand their world (Shopify Plus, multi-country scaling) and hints at a pain point (ops overhead) without pitching.

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Touch 2: Follow-up message (Day 3 after connection accepted)

Now that you’re connected, add more context. Angle: insight about their specific situation.

, thanks for connecting. Quick observation — most Shopify Plus stores managing 500+ SKUs across multiple currencies end up with inaccurate inventory data that kills conversion. I recently helped a store reduce overselling by 40% in 3 weeks just by fixing the sync between their ERP and storefront. If that resonates, happy to share what we did. No strings.

Word count: ~75. Direct, no fluff. Gives enough detail to show you know the problem and have solved it recently.

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Touch 3: Final message (Day 7)

Soft close. Don’t beg for a call. Offer something specific again and leave the door open.

, one last nudge — I wrote a short checklist on the 5 most common inventory sync mistakes I see in Shopify Plus stores shipping internationally. Happy to send it your way if you’d like. Otherwise, no worries and I’ll stay out of your inbox.

This isn’t a breakup message, it’s a value-first off-ramp. Many people will reply at this stage because the threshold is low (“Sure, send the checklist”). Then you can start a real conversation.

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A few notes on the copy:

• The first message is a connection request with a note — always include one, even if you have high authority, because it increases acceptance by 10–20%
• All messages mention Shopify Plus, not generic “e-commerce.” That signals you’re not a generalist
• I used “inventory sync” as an example pain point. Replace with whatever you truly solve: site speed, checkout flow, cross-border taxes, email deliverability — but stay specific to Shopify Plus scale problems
• Keep each message between 50 and 100 words. Anything longer and you lose the reader

Let Origami Write and Personalize For You

If you don’t want to handcraft these for every lead (or if you’re reaching out to 100+ people), just tell the agent inside Origami:

Write a 3-touch LinkedIn sequence for these Shopify Plus contacts. Address inventory synchronization pain and mention multi-currency challenges. Keep messages under 100 words.

The agent will generate a variant for each lead based on their actual profile data — company size, industry vertical within Shopify Plus (fashion, electronics, etc.), and even recent job changes. You can review and tweak before launching.

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STEP 4 — SEND THE SEQUENCE DIRECTLY FROM ORIGAMI

This is where Origami shines. You don’t export anything. You don’t switch to another tool. You don’t manually upload CSVs to some LinkedIn automation tool that might break next week.

Launch from the same dashboard where you built the list.

Here’s what happens after you click “Launch”:

• The built-in LinkedIn sequencer sends connection requests with your Day 1 note, respecting the delays you configured (e.g., Day 1 connection, Day 3 follow-up if accepted, Day 7 final message)
• If someone accepts early, the follow-up starts after the delay you set from the acceptance date — not a rigid day-of-week schedule
• Automatic un-enrollment: if a lead replies at any point (even “not interested”), they immediately exit the sequence. You’ll never send a “checking in” message after someone already booked a meeting

Track everything in one view. You’ll see opens, clicks, and replies right next to each contact’s enriched profile. While reviewing a reply, you can still see their title, company URL, tech stack, and the original prompt you used to find them. That context is gold for writing a fast, informed reply.

The sequencer itself is free on all paid plans. You only pay for credits to enrich new leads. So if you’ve already built and enriched your list on the free plan (1,000 credits, no card), you can upgrade to the cheapest paid tier ($29/month) and start sequencing immediately. The sending part doesn’t cost extra.

What Response Rate to Expect

For Shopify Plus store e-commerce leaders, based on campaigns I’ve run and seen inside Origami:

• Connection acceptance rate: 25–40% (if you personalize and don’t look salesy)
• Positive reply rate from accepted connections: 8–15% (positive = they ask about your checklist, share their pain, or say “let’s chat”)
• Meeting booked rate: 3–8% of total sent

These numbers assume you’ve:

• Curated a tight list of 50–200 qualified leads, not 1,000 scraped names
• Used a note on the connection request
• Sent from a real, active LinkedIn profile (not a fake account)

When to Iterate on Messaging vs. the List

If after 2–3 weeks you’re seeing strong acceptance but low positive replies, your opening message (Touch 1) is good but the follow-ups aren’t landing. Tweak Touch 2 to be more insight-driven or test a different pain point.

If acceptance is below 20%, your list isn’t targeted enough or your profile doesn’t look credible in the Shopify Plus space. Go back to Step 2, tighten your filters, and remove contacts who aren’t clearly in an e-commerce leadership role. You might also adjust your prompt inside Origami to target a narrower segment (e.g., only stores with a Director of E-commerce title).

The beauty of the platform is that you can rebuild a list with a new prompt in minutes and re-launch without ever touching a CSV.

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Next Steps

1. If you haven’t yet, read how to build a list of Shopify Plus stores using Matrixify and generate your first list inside Origami (free, no credit card).
2. Refine that list using the filters above until you have 50–200 high-intent contacts.
3. Copy the 3-touch sequence from this post (or tell the AI agent to write one for you) and paste it into the sequencer.
4. Hit “Launch” and start seeing replies in the same dashboard.

You’re now running a full LinkedIn outreach campaign — from list building to sending — without ever leaving Origami.