2026 LinkedIn Outreach Playbook for Shopify Plus Merchants Using Gorgias

Quick Answer: Origami doesn't just find Shopify Plus merchants using Gorgias—its built-in LinkedIn sequencer lets you run the full outreach campaign from one place. Once you have your list (or if you haven't, you can build it in 5 minutes with a single prompt as I'll show below), you refine it, paste a proven 3-touch sequence, and send. No CSV exports, no tool switching.

This is the companion to our post on how to build a list of Shopify Plus Merchants Using Gorgias. You already know how to find them. Now I'll give you the exact LinkedIn campaign—messaging you can copy-paste—that turns those contacts into conversations.

We'll work through the real workflow I've used with Origami on this exact audience: start with a small curated list, finish with warm replies in your inbox.

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Step 1: Build the list in Origami (if you haven't already)

If you've already built a list, jump to Step 2. But for anyone starting fresh, here's how easy it is.

Head to Origami and open the AI prompt. Type something like:

Find me Shopify Plus merchants in the US and Canada that are actively using Gorgias. Get me contacts with "Head of Customer Experience", "VP CX", "Support Director", or "Senior Support Manager" in their title. Include verified email, LinkedIn profile, company size, and Gorgias confirmation.

Origami's AI agent searches the live web, chains data from BuiltWith, job boards, Gorgias partner listings, and public signals—then enriches every match. In under two minutes you'll get a table with:

• Full name
• Verified email address
• LinkedIn profile URL
• Job title and seniority
• Company name, size, and Shopify Plus / Gorgias confirmation
• Additional context like tech stack, recent hires, or LinkedIn activity

You can do this on the free plan—1,000 enrichment credits with no credit card required—and save the list directly inside Origami. Now you're ready for the outreach part.

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Step 2: Refine and qualify your list for LinkedIn outreach

Even a well-built list needs human editing before you start sending connection requests. Here's exactly what I do when targeting Shopify Plus merchants using Gorgias.

Quick filters inside Origami

Open your audience list. First, remove auto-enrichment noise:

• Location: If you only sell to North America, hide anything outside the US/Canada.
• Role: Strike contacts that are too junior ("Customer Support Agent") or too far removed ("CFO"). You want people who influence tooling and processes.
• Company size: For Shopify Plus, the sweet spot is 50–500 employees—avoid massive enterprises or tiny dropshippers where Gorgias adoption means something different.
• Confirmed Gorgias usage: Origami marks this, but double-check. If a company only uses Zendesk and the Gorgias signal is weak, remove it.

Segment by buying intent

This niche breaks into two buckets. Tag them inside Origami so you can send slightly different messaging later:

1. "Scaling CX execs" — Head of CX, VP Customer Experience. They're worried about ticket deflection, CSAT at scale, and headcount efficiency.
2. "Support ops leads" — Senior Support Manager, Support Operations Lead. They live in Gorgias every day and care about automation rules, reporting gaps, and integration quirks.

What "qualified" looks like

A qualified LinkedIn lead for this campaign checks all these boxes:

• Company is definitely on Shopify Plus (check the URL or confirmation in Origami)
• Gorgias is the primary support platform (not just a minor integration)
• Contact title includes "CX", "Customer Experience", "Support Ops", "Director of Support", or similar
• They've posted on LinkedIn within the last 30 days (Origami can show recent activity—active users reply more often)
• Company looks like it's scaling: recent hiring for support roles, funding news, or new product lines

After this pass you might trim a 400-contact list to 80–120 high-probability prospects. That's exactly what you want. LinkedIn outreach works best when it's targeted, not sprayed.

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Step 3: Create the LinkedIn sequence (exact copy you can steal)

Now the part that makes strangers reply. I'm giving you the full 3-touch sequence I've used—tuned for Shopify Plus merchants who run customer support through Gorgias.

Your two sequence options in Origami

Origami gives you two paths when you're ready to set up messaging:

1. Paste your own templates — You write your 3-touch sequence, set the delays between touches (Day 1, Day 3, Day 7—or any cadence), and launch. The copy below is exactly what you'd paste into each step.
2. Let the AI agent write it — With one click, Origami's agent will generate a personalized 3-day sequence for every lead. It pulls each contact's title, company, and industry to make each message feel custom. Great when you're sequencing a large list and need personalization at scale.

I'll walk the manual route, because you want proven copy you can tweak and trust.

The 3-touch LinkedIn outreach sequence (Shopify Plus + Gorgias)

Timeline: Connection request on Day 1, first follow-up on Day 3 (assuming they accepted), final message on Day 7.

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Touch 1 — Connection request note (Day 1)

Character limit: 300 including spaces. Keep it short, don't pitch.

Hi , noticed powers CX with Gorgias on Shopify Plus. I'm sharing a 2026 benchmark report on support ticket resolution for top DTC brands—can I send it your way?

Why this works: It references their specific stack (Shopify Plus, Gorgias), offers something immediately useful, and ends with a low-friction question.

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Touch 2 — Follow-up message (Day 3)

Sent after they accept your connection. You're no longer a stranger; now you deliver value.

, quick follow-up. The report shows Shopify Plus merchants using Gorgias cut first-response time by 45% with AI workflows—yet only 1 in 3 fully connect the two platforms. I've mapped the top three automations that save support teams 15+ hours a week without touching API. Happy to send a video walkthrough, no pitch involved.

Why this works: It uses specific, relatable data (45% reduction, 1 in 3 underutilize), points to a common operational gap, and offers a non-salesy next step.

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Touch 3 — Final message (Day 7)

Soft close, zero guilt if they don't respond.

No pressure, . If you're neck-deep in Q1 planning, I recorded a quick 5-minute Loom on the three Gorgias misconfigurations that make support teams lose 10+ hours a week inside Shopify Plus. It's yours if you want the link—just say the word. If not, I'll leave you alone.

Why this works: It removes pressure, provides a concrete time-saver, and respects their silence. The Loom reference signals you've put effort in, not just generic outreach.

Personalization tips for this audience

When you paste these into Origami's sequencer, the and placeholders auto-populate from your enriched list. If you want to add manual tweaks before sending, consider:

• Mention something from their recent LinkedIn post (Origami shows activity)
• Drop a note about a new product launch visible on their Shopify Plus site
• For the "support ops leads" segment, tweak Touch 2 to mention "Gorgias rules engine" instead of broad AI

These small touches lift reply rates from 5% to 12%+ without rewriting the whole sequence.

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Step 4: Send the sequence directly from Origami

Here's where Origami saves a full day of manual work. Instead of exporting your list to a CSV, uploading to a separate LinkedIn tool, and praying the sync works, you stay inside the same platform that built your leads.

Launching the sequence

1. Inside your prospect list, switch to the Sequences tab.
2. Create a new sequence. Name it "Gorgias/Shopify Plus Outreach."
3. Paste the three messages into the three touchpoints.
4. Set your delays: 0 days for the connection request, then follow-up 1 at 3 days, follow-up 2 at 7 days.
5. Choose the "Pause if connection not accepted" option—you don't want a follow-up sent to someone who ignored your request.
6. Hit Launch.

Origami's built-in LinkedIn sequencer will automatically:

• Send personalized connection requests on Day 1
• Wait for acceptance
• Deliver the Day 3 and Day 7 messages exactly on schedule
• Unenroll any contact who replies or accepts a meeting invite, so you never send a breakup message after a prospect already converted

Tracking everything in one dashboard

While sequences are live, you can see all activity without logging into another tool:

• Opens and clicks: Not on LinkedIn messages themselves, but if you include a link (a Calendly, a Loom), Origami tracks who clicked.
• Replies and conversations: Inline reply threading keeps everything in context. You can jump into a conversation right from the lead's row.
• Prospect context always visible: While looking at a contact's activity, you still see their enriched profile—title, company, Gorgias confirmation, tech stack. You know exactly why you reached out and can tailor responses without digging through notes.

What you pay for (and what you don't)

The LinkedIn sequencer is free on all Origami plans, including the free tier. You only pay for the credits used to enrich leads, not for sending sequences. So if you built your 100-contact list using the free 1,000 credits (or purchased more), you can run this entire campaign with zero additional cost beyond your plan's credit allocation. No per-message pricing, no "active contact" limits.

Expected results for this audience

With the messaging above and a well-qualified list, here's the typical range I've seen when prospecting Shopify Plus merchants using Gorgias:

• Connection acceptance rate: 35–50% (higher if you engage with their content before sending a request)
• Reply rate on follow-ups: 8–15% (Touch 2 drives most replies; Touch 3 catches the stragglers)
• Conversion to a booked meeting: 4–8% of initial sends

On a 100-contact campaign, that's 35–50 new connections, 8–15 conversations, and 4–8 meetings. For a cold outreach campaign to busy CX leaders, that's solid.

When to iterate on messaging vs. iterate on the list

If after 40 sends your connection acceptance rate is below 20%, your connection note isn't resonating. Try:

• Testing a different hook (share a different asset, mention a different pain point)
• Shortening the note even further
• Pre-warming by engaging with their posts before sending the request

If acceptance is high but follow-up replies are low (under 5% after 50 accepted connections), the sequence cadence or angle is off. For Shopify Plus + Gorgias audience, I'd:

• Move Touch 2 earlier (Day 2 instead of Day 3)
• Swap Touch 2 from the automation angle to a customer story (e.g., "Brand X using Gorgias on Shopify Plus cut ticket backlog by 60%—want to see how?")
• Test a video message as Touch 2 (record a 60-second screen share of a Gorgias report dashboard)

But if acceptance and replies are both low, go back to list refinement. You might be hitting the wrong contacts (titles too broad) or companies that abandoned Gorgias months ago. Origami's live web signals help you re-check status quickly without rebuilding the list from scratch.

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The full workflow lives in one tool

To recap, the entire campaign from finding who to reach out to, to sending personalized LinkedIn messages, to tracking replies, happens inside Origami. Build the list with a plain-English prompt, refine it with filters, paste your sequence (or let the agent write it), and launch. No exporting CSVs. No syncing multiple platforms. No lost context.

If you haven't built your list yet, start with the how to find Shopify Plus merchants using Gorgias guide. Then come back here, steal the sequence, and send it directly from Origami—free plan is more than enough to test the whole thing.