How to Run a LinkedIn Outreach Campaign Targeting Med Spa Owners Using Their Google Reviews (2026 Playbook)

Quick Answer: Origami gives you a built‑in LinkedIn sequencer that sends connection requests and follow‑ups automatically, so you can target med spa owners who lean on their Google reviews, run the whole campaign from the list you already built, and track replies without switching tools.

This guide assumes you already have a list of med spa owners built inside Origami. If you don’t, grab the parent post on how to build a list of Med Spa Owners Using Their Google Reviews and come back. From here, it’s about turning that list into booked meetings using a tight, three‑touch LinkedIn sequence that sounds like a human wrote it — not a generic marketing bot.

I’ve run this exact playbook for clients selling reputation management software, review‑automation tools, and even done‑for‑you review response services. The messaging works because it references what the med spa owner already cares about: their Google reviews. If you’ve got the right list, a solid sequence, and a platform that handles the sending, the response rate tends to hover around 15–25% on qualified leads. Let’s walk through it step by step.

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Step 1: Build Your List of Med Spa Owners (Recap)

Even though you’ve likely already done this, here’s the exact prompt you’d use inside Origami to find med spa owners with a strong Google review footprint:

"Find owners or managing directors of medical spas in the United States. They must have a Google Business Profile with at least 15 reviews and an average rating above 4.0. Include their email, phone number, and LinkedIn profile."

Origami’s AI agent searches the live web, chains together business directories, review sites, and LinkedIn data, then returns a list with verified names, job titles (often ‘Owner,’ ‘Founder,’ or ‘Medical Director’), company names, emails, phone numbers, and LinkedIn profile URLs. You get all that from a single prompt. If you’re on the free plan, you can do this with 1,000 credits — no credit card required.

Now you have a list. But before you fire off any messages, you need to clean it up for LinkedIn specifically. That’s the next step.

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Step 2: Refine and Qualify the List for LinkedIn Outreach

Google review data gets you in the right zip code, but it doesn’t tell you if someone is active on LinkedIn or if they’re the actual decision maker. Inside Origami, you can filter and segment right in the table view. Here’s what I remove before launching a campaign:

• No LinkedIn profile URL – If Origami couldn’t match a LinkedIn URL, boot them. You’re doing LinkedIn outreach; no profile means no touchpoint.
• Roles that aren’t the owner – “Practice Manager” or “Front Desk Lead” rarely have budget authority for reputation management tools. Keep “Owner,” “Founder,” “CEO,” and “Medical Director” if they’re clearly the business lead.
• Multi‑location chains – An owner with 5+ locations usually delegates marketing. You can segment them into a separate campaign with a different message (see the FAQ), but for the main sequence, stick to single‑location or small chains (2–3 spots).
• Stale reviews – If the most recent review is from 2022, the owner may not be actively monitoring Google reviews anymore. I sort by “Most Recent Review Date” (a field Origami enriches) and drop anyone with nothing in the last 6 months.

Once you’ve filtered, segment further by:

• Number of reviews – 15–30 reviews vs. 50+. Owners with fewer reviews often feel they “should be doing more” and are easier to open. Those with 50+ are usually proud of their review volume and respond better to a “reinforcement” angle.
• Rating – 4.0–4.4 means there’s some negative sentiment lurking; they’re often receptive to a “managing the one‑star” pitch. 4.5+ are generally happy but might want to convert reviews into booking assets.
• Geography – I segment by metro area because med spa owners in competitive markets (Scottsdale, Miami, Beverly Hills) are under more review pressure and reply faster.

Pro tip: Create a “Prospect Notes” column and jot down one line about their Google presence. For example: “4.3, 32 reviews, mentions Botox in 5 reviews.” You’ll use that to personalize the first touch.

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Step 3: Create the LinkedIn Outreach Sequence

Origami has a built‑in LinkedIn sequencer. You have two ways to set up the messages:

1. Paste your own templates – Write your own 3‑touch sequence, set the delays between touches (e.g., Day 1, Day 3, Day 7), and hit “Launch.” You can use personalization tokens like , , ``, or any field Origami enriched.
2. Let the AI agent write it – Ask the agent to generate a personalized 3‑day LinkedIn sequence for all your leads automatically. It writes messages based on each lead’s profile data – title, company, industry, even pulling insights from their Google reviews. Every message feels custom without you writing a single word.

For this playbook, we’re going with Option 1 so you have a proven template to start from. Here’s the exact 3‑touch sequence I use for med spa owners who lean on their Google reviews. Each message is under 100 words, direct, and written to sound like a peer who noticed something specific.

Touch 1: Connection Request + Note (Day 1)

Subject line: (Your name) – noticed your Google reviews

Message:

Hi , I help med spa owners turn their Google reviews into a system that actually brings in new clients – not just sit there. I noticed has reviews and a solid rating, but it looks like you’re not actively replying to them. That’s leaving appointments on the table. Would it be a bad idea to connect and I’ll share a quick fix that works specifically for med spas?

Why this works: It’s specific (“ reviews”), points out a gap (no active replies), and gives a low‑friction reason to connect. Med spa owners care about “appointments on the table” more than reputation scores.

Touch 2: Follow‑up Message (Day 3)

Subject line: ’s reviews → client bookings

Message:

, since connecting, I pulled up ’s Google reviews. You’ve got several past clients raving about their Botox and microneedling results. Those reviews are doing free marketing, but they’re invisible to 80% of your local searchers because Google only shows 2–3 per view.

I built a simple workflow that turns your best reviews into social proofs that actually rank and get clicked. Takes about 10 minutes to set up. If you’re open to seeing it, I can send over a 2‑minute loom that shows how it looks for a spa like yours.

Why it works: It names specific treatments mentioned in their reviews (you’d pull that from the review snippets Origami enriched), calls out a missed opportunity (“invisible to 80%”), and offers a non‑salesy next step (a loom, not a demo).

Touch 3: Final Message – Soft Close (Day 7)

Subject line: Worth 5 minutes?

Message:

, I won’t keep pinging you after this. I’ve helped a handful of med spas in get an extra 3–5 booked appointments per month just by optimizing what they already have – their Google reviews. No ad spend, no new software required, just a system.

If you’d like me to run a quick audit of ’s review profile and show you exactly where the low‑hanging fruit is, I’ll do it for free over a 10‑minute call. Just reply ‘audit’ and I’ll send a link.

Why it works: It’s final, includes a concrete benefit (“3–5 appointments per month”), and offers a zero‑risk action with a single‑word reply. The low‑friction “reply ‘audit’” converts way better than a Calendly link at this stage.

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Step 4: Send the Sequence — and What to Expect

You never export the list or switch to another tool. Inside Origami, you’ve already built the list, refined the segments, and written (or generated) the messages. Now hit “Launch” on the LinkedIn sequencer.

Here’s what happens next:

• Connection requests go out with your Day 1 note. They’re sent gradually, respecting LinkedIn’s limits, with the delays you configured.
• Follow‑ups fire automatically on Day 3 and Day 7 only if the prospect hasn’t replied. If someone replies at any point, Origami automatically un‑enrolls them from the sequence — you’ll never accidentally send a breakup message after they’ve already booked a meeting.
• Everything tracks in the same dashboard where you built the list. You’ll see connection acceptance rates, message opens, clicks on any links, and replies. While looking at a contact’s activity, you can still see their enriched profile (title, company, Google review count, tools they use) so you know exactly why you reached out and what angle to take when you reply manually.

The sequencer itself is free on all paid plans. You only pay for the credits you use to enrich the leads. So once the list is built, sending the sequence costs you nothing extra.

Response rates and tuning

For med spa owners with strong Google reviews, expect a 15–25% reply rate on a well‑segmented list. The acceptance rate on the connection request usually lands around 40–50% because the note mentions their reviews — an immediate credibility marker.

If you’re not seeing those numbers after sending 50+ connection requests:

• Tweak the first touch: Maybe “not actively replying” is too accusatory for your audience. Try framing it as “not turning reviews into bookings” instead.
• Iterate on the list: If replies are low despite strong open rates, you might be targeting owners who aren’t on LinkedIn daily. Switch to a segment of recent reviewers (last 30 days) or owners of med spas with a “health & wellness” positioning (more likely to use LinkedIn).

If you’re getting replies but not meetings, the issue is usually Touch 3’s offer. Try swapping the “free audit” for a “custom review‑conversion template,” or test sending a Loom without asking permission first (break the sequence after Touch 2 and manually send a video).

Pro tip: The built‑in LinkedIn sequencer lets you A/B test message variants. Duplicate your campaign, change one variable in Touch 1, and send half your list to each version. Track which one yields more connection accepts, then funnel all follow‑ups into the winning arm.

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