How to Run a LinkedIn Outreach Campaign for Digital Health Executives at Fast-Growing NYC Companies (2026)

Quick Answer: You’ve built a list of Digital Health Executives at fast-growing NYC companies. Now run the outreach campaign using Origami’s built-in LinkedIn sequencer — it sends connection requests and follow-ups right from the same platform that enriched your leads. Below you’ll find exact message templates, segmentation tactics, and a full send cadence you can steal and customize for this audience.

---

If you followed the companion guide, you already have a list of Digital Health Executives at rapidly scaling NYC companies in Origami — names, verified emails, titles, company details, and maybe even what tools they use (Epic, Salesforce Health Cloud, Mirth Connect, Snowflake). The list is solid. But a list without a sequence is just a phone book. This post covers what to do after you hit “Export” — how to turn that list into booked meetings using the LinkedIn sequencer that’s already built into your Origami account.

We’ll walk through three steps:

1. Refine and segment your list for LinkedIn interactions (not just any digital health exec — the ones who will actually reply).
2. Build a 3‑touch LinkedIn sequence with copy you can copy/paste, written specifically for people dealing with HIPAA audits, FHIR integrations, and NYC telehealth parity laws.
3. Send it directly from Origami, track replies, and iterate — without ever leaving the platform.

Ready? Let’s go.

Step 1: Refine & Segment Your List for LinkedIn

Origami’s AI builds a list from a single prompt, but you don’t want to blast everyone the same way. A Chief Medical Information Officer at a $50M Series C company needs a different angle than a VP of Product at a bootstrapped tele-nephrology startup. Split your list before you sequence.

What signals to look for in your enriched data

Open your prospect table in Origami. Every row has more than just an email. You’ll see:

• Exact title (CMIO, VP Digital Health, Director of Telemedicine, Head of Digital Strategy).
• Company size (employee count, often revenue range).
• Funding stage (if Origami picked up Crunchbase or public signals).
• Tech stack (tools mentioned on the company’s careers page or G2 profiles — that’s a goldmine).
• Location (the prospect’s office city, not just a generic HQ).

For a NYC digital health campaign, I segment into two buckets:

Bucket A: Strategic decision-makers (C‑suite, VP of Clinical Innovation, Chief Digital Officer)
These people care about regulatory risk, board-level metrics, and the 3‑year roadmap. Their inbox is a battlefield. The LinkedIn sequence needs to acknowledge that they don’t demo software — they delegate. The goal of the message is to earn a 15‑minute call, not to pitch a feature.

Bucket B: Operational leaders (Director of Telehealth, Head of Product, Engineering Lead, Clinical Informatics Manager)
They live inside Jira, worry about integration timelines, and get blamed when a patient portal goes down. They want to know: “Does this work with our EHR? Will it survive a NY SHIELD Act audit? Can it scale to 100k patients without blowing up our infrastructure?”

Don’t over-engineer the split. Just tag or flag leads in Origami (you can add custom labels) so you can build two separate sequences, each with its own tone.

Remove the noise

A list with 400 names isn’t better than a list with 80 that are dead‑on. Look for red flags:

• Title says “Digital Health” but company is a wellness app for influencers (not regulated). Gone.
• Prospect left the company 2 months ago (Origami’s data is fresh, but LinkedIn can lag; cross‑check if a name feels off).
• Company is in “stealth” with no signal — you can’t personalize a message to a ghost.

I also look for buying triggers in the enriched data. If the company just closed a funding round (visible in Origami’s enrichment), I know they’re hiring and expanding. If they recently posted a job for a “FHIR developer,” they’re sweating interoperability. Write that trigger on the prospect’s row — you’ll use it in the message.

Once the list is clean and segmented, you’re ready to write.

Step 2: Create the 3‑Touch LinkedIn Sequence

Origami’s sequencer gives you two paths:

1. Paste your own templates — write a 3‑message cadence, set the delays (e.g., Day 1, Day 3, Day 7), and launch.
2. Let the AI agent write it — Origami can generate personalized sequences for each lead based on their title, company, and industry. Every message reads like it was written by someone who actually looked at the profile.

I’ve tested both. If you’re scaling fast, the AI agent is shockingly good. But this post is about giving you templates you can steal, tweak, and own. Below is the exact 3‑touch sequence I’ve run for digital health execs in NYC — with copy you can copy/paste right into the sequencer.

The sequence cadence

• Day 1: Connection request (with a note)
• Day 3: Follow‑up message (value‑add, referencing their world)
• Day 7: Final soft close (bring up a specific metric, mention a local peer)

All messages are between 50 and 100 words. No fluff. No “Hope you’re well.”

Sequence A: Strategic decision‑makers (C‑suite, VP level)

Day 1 — Connection request note
(300‑character limit, keep it under)

“Hey — saw you’re scaling digital health at . I work with fast‑growth NYC healthtech teams that need to move fast without triggering compliance landmines. Would be great to connect.”

Why it works: Mentions scaling, NYC, and the word “compliance” — instantly relevant. No pitch.

Day 3 — Follow‑up message (sent after they accept)

“Thanks for connecting, .

Quick question: as you’re expanding digital services, are you finding that NY’s regulatory landscape (SHIELD Act, telemedicine parity rules) slows down your product velocity?

We help teams like yours thread that needle — compliant architecture that doesn’t choke engineering. Worth a 20‑min conversation?”

Why it works: Names a specific local law (SHIELD Act) and frames the problem as product velocity, not “compliance for compliance’s sake.” That’s the language of a CXO.

Day 7 — Final soft close

“Last ping, — I know you’re buried. If this isn’t a priority right now, I’ll drop it.

But if hitting your patient‑engagement targets while staying audit‑ready is something you’re thinking about, I’m happy to share how a few NYC peers (who were in the same spot six months ago) are doing it.

Open to a 15‑min call.”

Why it works: Gives them an out, uses social proof (“NYC peers”), and frames the ask around outcomes they report to the board.

Sequence B: Operational leaders (Director, Head of Product, Clinical Informatics)

Day 1 — Connection request note

“Hi — following your work scaling patient‑facing tools at . The integration/security challenges in NYC healthcare are brutal. I’d love to swap notes.”

Day 3 — Follow‑up message

“Hey ,

One thing I hear from NYC healthtech builders: getting their platform to play nicely with Epic (or Cerner) while staying HIPAA‑tight eats months of roadmap.

We built a way to handle that layer — so your team can focus on patient workflows, not architecture. If you’re open to a quick call, I can show you how.”

Day 7 — Final soft close

“No hard feelings if the timing’s off, .

I only reach out because I’ve seen teams cut their integration timelines by 40% while keeping the compliance team happy — even in NY’s regulatory environment.

If you’d ever want to hear more, I’m at [your LinkedIn profile]. Otherwise, I’ll leave it here. Good luck with the build.”

Note: Swap “Epic (or Cerner)” for whatever EHR shows up in the company’s tech stack from Origami. That’s 30 seconds of extra personalization that can double reply rates.

These messages work because they reference the audience’s actual infrastructure and regulatory pain. Generic outreach about “AI‑powered solutions” gets archived. Mentioning FHIR, SHIELD Act, or Epic gets a reply.

Step 3: Send the Sequence Directly From Origami

This is where Origami saves you from jumping between six tools. Your list lives in the platform. Your LinkedIn sequence lives in the platform. Sending and tracking happen in one place.

Launching the sequence

1. Select your segmented prospect list in the dashboard.
2. Click “Create Sequence” and choose “LinkedIn outreach.”
3. Paste the 3 messages (or let the agent generate them).
4. Set your delay: I recommend Day 1 (immediate), Day 3, Day 7. If you’re running a slightly warmer variant, Day 1, Day 5, Day 10 works too.
5. Toggle on “Auto‑unenroll on reply” — the system will stop messaging anyone who responds.

Then hit Launch. Origami sends the connection requests from your linked LinkedIn account, waits for them to be accepted, and drips the follow‑ups automatically at the intervals you set. You’re not exporting CSVs into a separate sequencer or syncing a CRM connector.

Monitoring results (without spreadsheets)

The same dashboard where you built the list now shows:

• Sent, accepted, replied counts.
• Open and click tracking (if you include links in your messages — I usually avoid links in LinkedIn to keep deliverability high, but the option is there).
• Prospect context on every reply — when someone responds, you see their enriched profile right next to the conversation: title, company, tech stack, and any notes you added. You know exactly why you reached out, which makes the follow‑up conversation a lot smarter.

If someone books a meeting, they automatically exit the sequence. No more accidentally sending a “Last ping” message to someone you spoke with yesterday.

What response rates to expect

For a well‑curated list of Digital Health Executives in NYC, I typically see:

• Connection acceptance rate: 30–45% (higher for operational titles, slightly lower for C‑suite).
• Reply rate on message 2 or 3: 8–15%.
• Conversion to a call when you reply within 10 minutes: north of 20%.

These aren’t weird outlier numbers — they’re what happens when you combine precise targeting (thanks to Origami’s AI) with messages that reference the exact world your prospect lives in. If you’re below 5% reply after 200 touches, either your list needs tightening or the messaging isn’t sharp enough.

The sequencer is included — you only pay for credits

One crucial detail: the LinkedIn sequencer itself is free on all paid plans. You’re not paying per message sent; you’re paying for the credits used to enrich your leads (finding emails, phone numbers, company data). Once you’re on a paid plan, you can send sequences to anyone in your list without additional cost. The free plan gives you 1,000 credits so you can test the entire flow — building a list, enriching contacts, and sending that first LinkedIn sequence — without a credit card.

If you’re new, grab the free credits, build a list of 50‑100 digital health execs in NYC, and run a sequence. You’ll learn more from 48 hours of real replies than from months of reading guides.