LinkedIn Outreach for IT VAR, Telecom & HVAC Companies Hiring SDRs: The 2026 Playbook

Already built a list of IT VAR, Telecom & HVAC companies hiring SDRs in Origami? Origami’s built-in LinkedIn sequencer lets you launch a 3-touch outreach campaign directly from the same platform—no CSV exports, no syncing tools. Here’s exactly how to segment that list, craft messages that resonate with these niche managers, and send them automatically while tracking replies and opens.

In the previous post we covered how to use Origami to find companies in these three distinct verticals that are actively hiring SDRs. By now you should have a list of 100–300 target companies, each enriched with the hiring manager’s name, LinkedIn URL, verified email, and sometimes direct phone numbers. Now it’s time to turn that list into conversations.

This isn’t generic “Hey, I saw you’re hiring” outreach. IT VARs, telecom resellers, and commercial HVAC contractors speak different languages, but they all share the same pain when it comes to scaling outbound sales: turning a fresh SDR into a quota‑hitting rep as fast as possible. The sequence below speaks directly to that bottleneck and uses industry‑specific anchors to earn replies.

What we’ll cover:

• How to refine and segment your Origami list for this specific outreach
• A complete 3‑touch LinkedIn sequence (connection request + two follow‑ups) with full copy
• How to launch and track the campaign using Origami’s built‑in sequencer
• Realistic response rates and when to tweak messaging vs. rebuild the list

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Step 1: Refine & segment the list (beyond just “hiring SDRs”)

Your raw list from Origami already contains the right people—managers, directors, or VPs of sales who posted a role that includes “SDR,” “Business Development Representative,” or similar. But sending the same message to a 20‑person IT VAR and a 200‑person regional telecom will waste opportunities.

Open your Origami project and apply these filters directly in the dashboard:

1. Company size bucket – Tag anything under 30 employees as “Small,” 30–100 as “Mid,” and 100+ as “Large.” Small shops usually have one person wearing the sales hat; large ones have dedicated SDR managers. Your messaging will shift based on whether you’re talking to an owner‑operator or a team lead.
2. Hiring urgency – If Origami’s enrichment includes job posting dates, flag companies whose SDR requisition is older than 30 days. Those managers are feeling the pain longer; early‑posted roles indicate proactive scaling. Prioritize the “old” postings first—they’re more likely to buy anything that shortens ramp time.
3. Geography – Especially relevant for HVAC commercial contractors who often serve a 50‑mile radius. If your product or service has geographic limitations, create regional segments so you can reference local markets in messages (e.g., “saw you’re expanding in the Southeast”).
4. Remove bad fits – Any company where the SDR role is actually pure inbound qualification or 100% appointment setting for a single account? Delete them. You want to talk to leaders who are building or overhauling a true outbound motion.

What a “qualified” lead looks like for this campaign:

• A company in IT VAR, telecom (agent/reseller), or commercial HVAC (not residential)
• Actively hiring at least one SDR in the last 60 days (ideally posted on LinkedIn or their careers page)
• Headcount between 10 and 500 employees
• The contact is the hiring manager (or above) with a title like Sales Manager, VP of Sales, Director of Business Development, or Owner

Once segmented, you might end up with three distinct mini‑campaigns: one for IT VARs, one for telecom, one for HVAC. The sequence template below uses a “choose your own adventure” variable that you can tweak for each vertical, but the emotional hook—SDR ramp time—stays the same.

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Step 2: Create the LinkedIn sequence

Origami gives you two ways to build your sequence inside the same project:

1. Paste your own templates — Write a 3‑touch sequence, set the delays between touches (e.g., Day 1, Day 3, Day 7), and drop the copy into the sequencer. Perfect if you want total control.
2. Let the Origami agent write it — With one click, Origami’s AI generates a personalized 3‑day LinkedIn sequence for every lead, using their actual profile data (title, company description, tools mentioned, etc.). The agent knows they’re hiring SDRs and tailors the angle. You can still edit the templates afterward.

Below is the full manually‑crafted sequence. It’s built for this exact audience. Copy it, customize the bracketed placeholders, and you’re ready to go.

Touch 1 – Connection request (Day 1)

Note to accompany the connection request:

Saw you’re building the SDR team at [Company] — quick question

Hi [First Name], I help IT VARs, telecom firms, and commercial HVAC shops cut SDR ramp from months to weeks. Noticed you’re hiring — would love to connect and share a cold outreach playbook that’s worked for teams in our space. No pitch, just useful stuff.

– [Your Name]

Why this works: The first line acts as a subject line (even though LinkedIn doesn’t strictly use them, it’s the first thing they see in the notification). It immediately references their current activity (hiring SDRs) and the specific industry group they belong to. Ending with “no pitch” disarms the guard.

Touch 2 – First follow‑up (Day 3, only if they accepted but haven’t replied)

Message:

Quick thought on SDR ramp time

Hey [First Name], congrats on the team growth. I know from working with [IT VARs | telecom resellers | commercial HVAC shops] that the real challenge isn’t finding reps — it’s getting them productive before the 90‑day mark.

We’ve been helping similar firms arm new SDRs with AI‑qualified lead lists and outbound cadences that let them book meetings in week one. Want me to forward a one‑pager?

– [Your Name]

Keep it conversational. The “congrats” softens the follow‑up, and the middle sentence names the specific pain point (90‑day ramp) that every sales leader in these verticals obsesses over. The call to action (“forward a one‑pager”) is low threat.

Touch 3 – Final soft close (Day 7)

Message:

One last thing

Hi [First Name], totally understand if timing isn’t right. Just wanted to leave this with you: 80% of SDRs at VARs and telecom agencies we work with hit quota in month one because they’re calling leads that actually match their ICP.

If you ever want to see how Origami generates those lists in seconds, reply “list” and I’ll send a short demo video. No calendar, no hassle.

– [Your Name]

By day seven you’ve made your case. The final message plants a curiosity seed (“80% hit quota”) and gives a dead‑simple call to action—replying “list.” It also subtly names Origami so the recipient can look it up if they’re interested but not ready to reply.

For vertical‑specific customization, simply swap the industry label and consider the most painful ramp bottleneck:

• IT VARs: Just hired a rep who’s never sold Cisco or managed services.
• Telecom agents: New SDRs drowning in carrier portals and not knowing which leads are worth calling.
• HVAC commercial: SDRs calling facilities managers who already have a maintenance contract; need a surgical list of buildings under renovation.

Small tweaks make the message land.

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Step 3: Send the sequence directly from Origami

Here’s where Origami’s built‑in LinkedIn sequencer turns your templates into a live campaign in minutes.

1. Add your templates – Inside Origami, go to your project’s Sequencer tab. Paste each message into the corresponding touch slot. Set the delay: Connection request on Day 0 (immediate), first follow‑up on Day 3, final touch on Day 7. You can adjust these intervals to whatever cadence you prefer—3‑7‑5, 2‑4‑6, etc.
2. Launch the campaign – Hit “Start Sequence” and Origami begins sending connection requests through your authenticated LinkedIn account. All follow‑ups are queued automatically and will only be sent to contacts who accepted your request but haven’t replied.
3. Monitor everything in one dashboard – No need to export lists or sync with a third‑party tool. In the same interface where you built the list, you’ll see live activity: who accepted, who opened a message, who clicked any links you included, and who replied. Each contact row still shows their enriched profile (title, company, tech stack) so you never lose context on why you reached out.
4. Automatic un‑enrollment – If a lead replies at any touch, Origami immediately removes them from the sequence. You’ll never send a breakup message to someone who already booked a meeting. That alone saves your brand.

The sequencer is included on all paid plans—you only pay for the credits used to enrich the leads. Sending, tracking, and un‑enrollment are unlimited. If you’re on the free plan (1,000 credits, no credit card), you can still test the sequencer with a small batch of enriched leads.

What response rate should you expect? In these niche audiences—IT VAR, telecom, HVAC—hiring managers aren’t bombarded the way SaaS executives are. A well‑targeted sequence typically sees:

• Connection acceptance rate: 25–40%
• Reply rate on accepted connections: 10–18%
• Meeting‑booked rate from replies: 25–40% (depending on your offer)

When to iterate on messaging vs. iterate on the list:

• If connection acceptance is low, your profile and connection note likely need work. Experiment with a different first line or a more vertical‑specific hook.
• If acceptance is high but replies are low, tweak the follow‑up messages. Test a value‑add angle (e.g., “I’ve got a ramp checklist for SDR managers”) against a curiosity‑driven one.
• If you’ve tested three variations without improvement, revisit your list. Are you targeting the right seniority? Too many companies that technically “hired” but the role is on hold? Origami’s data is live, so rebuilding a refined list takes one new prompt.

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