LinkedIn Outreach Guide: Prospect Independent Insurance Agencies Using Google Ads in 2026

Quick Answer: Origami has a built-in LinkedIn sequencer that turns a prospect list of independent insurance agencies using Google Ads into a sent, tracked outreach campaign—all from one platform. You don’t need to export a CSV or switch tools. The steps below show how to refine your list, write a 3‑touch sequence that gets replies, and launch everything directly inside Origami. If you already built the list using the companion guide, jump to Step 2. If not, I’ll quickly show the exact prompt so you can build it now.

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Step 1: Build the List in Origami

Even if you already have a list, it’s worth running a fresh search. The exact prompt I use inside Origami (on the free plan—1,000 credits, no credit card needed) is:

Find independent insurance agencies in the United States that are actively running Google Ads. Include agency owners, principals, or marketing decision-makers. Company size under 50 employees. Provide verified email addresses and direct phone numbers. Exclude captive agents and large brokerages.

Origami’s AI agent searches the live web, chains data sources, enriches each contact, and qualifies them against your prompt. Within a few minutes you get a table with the person’s name, job title, company, LinkedIn profile URL, verified email, direct phone, and a confidence score. You’ll also see inferred signals like whether their website has Google AdSense or analytics tags, which is a strong indicator they’re running paid campaigns.

If you want the full breakdown on building and filtering this specific list, read how to build a list of Independent Insurance Agencies Using Google Ads. Everything below assumes you have that list inside Origami and are ready to refine it for LinkedIn outreach.

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Step 2: Refine and Qualify the List for LinkedIn

A raw list of 500 contacts won’t perform well if you just fire off a generic sequence. Use Origami’s tagging and filtering to segment the list into smaller, tighter cohorts. Here’s what I look for when targeting independent insurance agencies that use Google Ads:

Remove anyone without a LinkedIn profile. If Origami couldn’t find a LinkedIn URL, you can’t send a connection request. Filter those out and export them for email outreach only.

Segment by company size. A solo agent spending $1,000/month on ads has very different pain points than a 20‑person agency spending $15,000. Split the list into two buckets: “micro agencies” (1‑5 employees) and “small agencies” (6‑49 employees). Your messaging will shift accordingly.

Look for signals of active Google Ads use. Origami enriches tools and technology Footprints. Scan the “technologies” column for Google Tag Manager, Google Ads conversion tracking, AdSense, or call tracking platforms like CallRail or Invoca. Contacts whose sites show multiple Google advertising tags are a high-intent list. Prioritize them.

Geography matters. An independent agency in a competitive metro like Dallas or Phoenix faces far higher cost‑per‑click than an agency in a rural county. Create a “high‑CPC market” segment and a separate “low‑CPC market” segment. Your sequence can then reference local search competition without being vague.

Role precision. You want decision-makers: agency owners, principals, managing partners, or heads of marketing. Disqualify anyone like “customer service rep” or “claims adjuster.” If Origami returned a mixed role list, filter by title keywords right inside the grid.

What “qualified” looks like for this audience: an agency owner or principal at an independent firm with fewer than 50 employees, whose digital footprint strongly suggests they run search ads (or have at least one Google-related tag), and whose LinkedIn profile is active (they posted in the last 30 days). That’s the segment that will respond best to a LinkedIn sequence.

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Step 3: Create the LinkedIn Sequence

Origami gives you two ways to build the sequence that will actually get sent to your list. Both are inside the “Sequences” tab of the same project where your enriched leads live.

Option A: Paste your own templates. You write the 3‑touch sequence yourself—connection note, day‑3 follow‑up, day‑7 follow‑up—and paste each template into the text fields. Set the delays between touches (I use Day 1, Day 3, Day 7, but you can adjust) and hit “Launch.” Origami personalizes each message with the lead’s name and, if you use merge tags, with company or title details.

Option B: Let the agent write it. You tell the AI agent something like, “Write a 3‑touch LinkedIn sequence for independent insurance agency owners who run Google Ads. Focus on lead quality, wasted ad spend, and local search visibility. Keep each message under 100 words. Tone: direct and peer‑to‑peer.” The agent generates a draft that pulls the prospect’s actual title, company, and industry from their enriched profile, so every message reads like it was hand‑typed. You can then edit any line before launching.

Whichever option you pick, you need a sequence that sounds human. Below is the exact 3‑touch copy I’ve used successfully when prospecting independent insurance agencies running Google Ads. Steal it, tweak it, make it yours.

Full 3‑Touch LinkedIn Sequence for Independent Insurance Agencies Using Google Ads

Touch 1 – Connection Request + Note (Day 1)
Subject line: [No subject—connection note]
Hi , I noticed is investing in Google Ads. Most independent agency owners I talk to are frustrated with cost‑per‑lead creep and calls that don’t convert. I help agencies tighten their targeting so budget goes toward real buyers, not tire‑kickers. Worth connecting?

Touch 2 – Follow‑up Message (Day 3, sent only if they accept connection request)
Subject line: A quick Google Ads stat
, 83% of insurance shoppers start on Google, but local agencies often lose them to aggregators who outbid on branded keywords. I put together a 5‑minute checklist to spot the biggest leaks in a local agency’s paid search setup. No opt‑in, just a PDF. Can I send it over?

Touch 3 – Final Message (Day 7, sent only if no reply to Touch 2)
Subject line: Last note
, I won’t keep popping into your inbox. If you ever want a second set of eyes on your Google Ads—specifically how ad structure and local extensions affect your cost per policy sold—I’m happy to do a quick screen share. No pitch, just a tactical walk-through. If timing’s off, totally respect that.
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Each message is under 100 words. The connection note is tight enough to fit within LinkedIn’s 300‑character limit. The follow‑ups are visible in the LinkedIn messaging tab after they accept; they never go out if the prospect declines. And if they reply at any point, they’re automatically unenrolled from the rest of the sequence.

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Step 4: Send the Sequence Directly from Origami

This is where most outreach guides tell you to export a CSV, upload it to a separate LinkedIn automation tool, map columns, hope the token doesn’t expire, and then hunt for response data in a different dashboard. You skip all that, because Origami’s LinkedIn sequencer is built into the same workspace where your enriched list lives.

One platform. Find your leads → refine them → author the sequence → launch it → track replies—all in the same Origami project. No exporting, no syncing, no juggling tabs. The sequencer itself is included on all paid plans; you pay only for the credits used to enrich leads. The sending is free.

How launching works. Open your refined segment inside Origami. Click “Create Sequence.” Choose LinkedIn as the channel. Paste your templates (or use the agent‑written version). Set the delays—I use Day 1, Day 3, Day 7. Click “Launch.” Origami starts sending connection requests from your linked LinkedIn account, respecting your configured daily limits. You can set a maximum number of requests per day to avoid hitting LinkedIn’s commercial usage limits (I keep it at 30‑40 per day).

What you’ll see while it’s running. The same dashboard shows sent requests, accepted connections, messages delivered, opens, clicks on any links you embedded, and—most importantly—replies. While looking at a contact’s activity, you still see their enriched profile: title, company, tools detected. That means when a reply comes in, you instantly know why you reached out. No “wait, what was this person’s story?” moments.

Automatic un‑enrollment. The second a prospect replies—even just a one‑word “interested” or a polite “not now”—they exit the sequence. There’s no risk of sending a final “sorry we couldn’t connect” message after you’ve already booked a meeting. Clean, human, respectful.

What response rate to expect. For a well‑qualified list of agency owners actively running Google Ads, I typically see 28%‑40% connection acceptance, and of those, a 12%‑18% reply rate on the first follow‑up. The second follow‑up usually yields another 5%‑7%. Those numbers swing dramatically based on the quality of the list and the specificity of the message. If acceptance is below 20%, revisit the list—too many non‑decision‑makers or inactive profiles. If acceptance is high but replies are low, iterate the copy; the list is fine, the hook isn’t landing.

When to iterate on messaging vs. the list. Run the sequence on a batch of 80‑100 leads. If connection acceptance is below 25%, stop and re‑qualify the list; you’re probably hitting people who don’t fit. If acceptance is above 30% but no one replies, keep the list as is and change the Day‑1 connection note. Test a version that’s more observation‑based (“I saw your agency is on Google’s local pack”) instead of problem‑focused. Often a small tweak to the first touch doubles replies.

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