Quick Answer

Origami now includes a built-in LinkedIn sequencer on every paid plan, so you can find, enrich, and message HVAC contractors in Texas and Florida from a single platform. The sequencer is free—you only pay for the data credits used to build and qualify your list. Below, I'll walk through exactly how to refine that list, craft a 3‑touch LinkedIn campaign that speaks directly to HVAC shop owners in hurricane country and the Sunbelt, and send it with automatic enrollment, tracking, and reply detection.

Already built your list? Skip to Step 2. If not, grab the exact prompt we used in the companion post on how to build a list of HVAC contractors in Texas and Florida.

Step 1 — Build the List in Origami

Even if you already have a list, this is the prompt I'd run right now in 2026 to target the right decision‑makers.

Find HVAC contractors in Texas and Florida who are owners, general managers,
service managers, or VPs. Companies with 5–150 employees, actively
posting on LinkedIn. Include name, title, email, direct phone,
company name, website, and LinkedIn URL. Prioritize businesses
using ServiceTitan, Jobber, or Housecall Pro, and any who have
posted about hiring or seasonal demand in the last 90 days.

Origami returns a clean, enriched table with:

Verified first and last name
Current title (e.g., "Owner / General Manager")
Business email and, where available, direct phone
Company headcount, revenue range, and HQ city
LinkedIn profile URL – so you never connect to the wrong person
Technology signals if the firm runs field service management software
Recent activity flags (hiring posts, growth mentions)

The free plan gives you 1,000 credits with no credit card, enough to build a solid initial list and test one campaign. Paid plans start at $29/month and unlock higher credit limits, team seats, and the LinkedIn sequencer.

Step 2 — Refine and Qualify

A raw list from any tool includes people who will never reply. Here's how to slice it into a high‑response segment for LinkedIn outreach.

1. Remove bad fits immediately

Job titles that can't buy: Dispatch coordinators, CSR, billing clerks, junior techs. Keep only owners, GMs, service managers, regional directors, VP of sales, or founders.
Headcount extremes: Solo operators with no crew often can't afford new software; 500+ employee companies have long procurement cycles. For this campaign, I'd keep 10‑150 employees.
No LinkedIn activity profile: If their profile shows zero posts or a stale last activity date, they're unlikely to see your message. Origami flags these so you can suppress them.

2. Segment by location and seasonality

The pain points of a contractor in Miami aren't identical to one in Amarillo. I segment into:

Coastal Florida / Houston–Galveston: Hurricane season prep, high humidity IAQ calls, flood‑proofing equipment, post‑storm demand spikes.
Inland Texas (DFW, Austin, San Antonio, El Paso): Extreme heat waves, air conditioning load management, technician retention in a tight labor market.
Panhandle & North Florida: More mix of heating season and cooling, older system replacements.

You can then angle the same core message slightly differently per segment (see the sequence below).

3. What a "qualified" HVAC lead looks like for LinkedIn

Decision‑maker title (Owner, GM, Service Manager) at a growing shop
Recent hiring post → struggling to staff up for season
Technology signal (ServiceTitan, Jobber, etc.) → they're ready to optimize operations
Located in a metro area where weather drives insurance or equipment demand
Posted about rising costs, supply chain, or new regulations in 2026

If they check at least three of those, they go into the campaign.

Step 3 — Create the LinkedIn Sequence

Origami gives you two ways to build your messages.

1. Paste your own templates. Write the touchpoints yourself, set delays between steps (e.g., Day 1, Day 3, Day 7), and launch. This gives you full control over the copy.

2. Let the AI agent write it. Ask the agent to generate a personalized 3‑day sequence. It reads each lead's title, company, location, and tools and writes custom messages, so every prospect sees a message that feels like you did your homework.

I'll use option 1 here because I want to hand you a sequence you can steal verbatim. This is written for an audience in Texas and Florida, using their language—tonnage, load calcs, seasonal hiring, no‑show rates, hurricane hardening.

Full 3‑Touch LinkedIn Outreach Sequence

Campaign settings (inside Origami sequencer):

Delay: Day 1 → Day 3 → Day 7
Auto‑unenroll on reply
Only send connection requests to those not yet connected

Day 1 – Connection Request + Note

Connection request note (300‑character limit, Origami auto‑truncates if needed):

Hi {first_name}, noticed {company_name} serves the {city} area. Right at the start of busy season for {if Texas: heat waves; if Florida: humidity and storms}, I put together a short guide on reducing no‑show rates with automated dispatch—works with ServiceTitan. Happy to share. — {your_name}

Why it works: It's location‑aware, mentions real seasonal pressure, and drops a tool they likely use. No pitch yet.

Day 3 – Follow‑Up Message (Different Angle)

Message (sent as an InMail if they accepted the connection, or as a DM; Origami sends the right message type automatically):

Hi {first_name},

Hope the season is off to a good start. Curious—how are you handling after‑hours call overflow? A few HVAC shops we work with in {Texas/Florida} cut missed calls by turning on an AI dispatcher that books appointments even at 2 a.m. No extra headcount.

If you'd rather spend Sunday mornings with family instead of fixing the schedule, worth a quick look. I can send a 2‑minute video of how it works for a $20M residential shop in Orlando.

— {your_name}

Why it works: It jumps from the generic "guide" to a specific pain point (after‑hours calls) that every HVAC owner lives. Social proof with a peer in the same region.

Day 7 – Final Message (Soft Close)

Message:

{first_name}, last note—if technician scheduling and turnover are still eating into your margin, it might be time for a change. Two Texas‑based contractors we started with last spring are now running 15% more calls per tech without adding overtime.

I won't keep knocking. If you'd like to see how the system fits a shop like {company_name}, pick a 20‑minute slot here: [calendly link]

Best, {your_name}

Why it works: It acknowledges the sequence is ending, gives a concrete outcome (15% more calls per tech), and offers a low‑friction next step. For Florida recipients, I'd swap the Texas reference for a Miami or Tampa shop—easy to do with segments in Origami.

Step 4 — Send the Sequence Directly from Origami

Here's what makes this workflow feel like cheating compared to the old way of exporting CSVs and syncing tools.

One platform, no exports

You built the list in Origami using the prompt from Step 1. Now, inside the same project, you open the Sequences tab. Select the leads you want to enroll (or all qualified ones), choose the 3‑touch template you built, set delays, and hit Launch.

No exporting CSV files. No syncing with a separate LinkedIn tool. No manual data entry.

Automatic LinkedIn actions with configurable delays

Origami's built‑in LinkedIn sequencer sends:

Connection requests with the note you wrote
Follow‑up messages to those who accept (with the exact wait period you defined)
And it stops the sequence the moment someone replies—so you never accidentally send a breakup message after a booked meeting.

You can tweak delays between touches (I use Day 1, Day 3, Day 7 for HVAC, but for a more aggressive campaign in July you might do Day 1, Day 2, Day 5). All configurable per sequence.

Sending & tracking in one dashboard

While a campaign is running, the same dashboard shows:

Connection acceptance rate
Message opens (for InMails) and link clicks
Replies, with full thread history
Which leads un‑enrolled because they replied or bounced

If you click into a contact, you still see their enriched profile: title, company size, tools they use, even the note from the list‑building step. So when someone replies, you're not scrambling to remember why you reached out—the context is right there.

What response rates to expect

For a well‑refined list of 200‑400 HVAC decision‑makers in Texas and Florida, using location‑aware, pain‑point‑specific copy like the sequence above, I typically see:

Connection acceptance rate: 35‑50% (higher if your profile looks like a real industry person, not a generic SDR)
Reply rate (from those who connect): 12‑18%
Meeting‑booked rate (from replies): roughly half, leading to a final ~5‑8% of the original list booking a call.

These aren't guarantees—but they're realistic for 2026 when you nail the list quality and the message relevance.

When to iterate on messaging vs. iterate on the list

After 100‑150 invitations sent, check your metrics:

Low connection acceptance (<25%): Your LinkedIn profile might not pass the sniff test. Make sure your headline, photo, and recent activity look like someone who understands HVAC, not a generic SaaS rep.
Good acceptance, low reply rate (<8%): The copy isn't landing. Test a new angle—maybe trade the no‑show angle for a "solving 2026 SEER2 regulatory headaches" hook during a season when efficiency mandates are top of mind.
Replies but no meetings: Your CTA might be too heavy too soon. Move the demo link to Day 7 and make Day 3 purely insight‑driven.
If everything is green but you're still not hitting your numbers, go back to Step 2 and tighten your qualification criteria—smaller, more precise lists often out‑perform broad ones.

The LinkedIn sequencer is included on all paid Origami plans. You're only paying for the credits used to enrich and qualify leads; the sending itself costs nothing extra. Free plan gives 1,000 credits to test both list building and a small sequence.

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LinkedIn Outreach for HVAC Contractors in Texas and Florida (2026 Tactical Guide)