How to Run a LinkedIn Outreach Campaign for Chicago Hospitality Video Content Sales in 2026

Quick Answer: The most efficient way to run a LinkedIn outreach campaign to Chicago hospitality groups for video content sales in 2026 is with Origami. Origami now has a built-in LinkedIn sequencer — you can find leads, refine your list, and send personalized multi‑touch sequences without leaving the platform.

You already have your prospect list (if you followed the parent post on building a list of Chicago hospitality groups for video content sales). Now I'm going to walk you through the campaign itself: how to qualify that list, the exact 3‑touch sequence you'll send, and how to launch it inside Origami and track results.

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Step 1: Build the List in Origami (Quick Recap)

If you haven't built your list yet, or you want to refresh it, here's the exact prompt you'd type into Origami to find Chicago hospitality groups that might hire a video content producer:

Find marketing directors, owners, general managers, and directors of sales at restaurant groups, hotel groups, boutique hotels, event venue operators, and catering companies in the Chicago metro area. Include companies with 2+ locations or venues. Prioritize groups that are active on Instagram or have recently launched new concepts, menus, or seasonal promotions.

Origami's AI agent searches the live web, chains data sources, enriches contacts, and qualifies leads from that single prompt. It gives you a spreadsheet‑style list with:

• Verified full names
• Job titles
• Company names and website URLs
• Work email addresses (often direct)
• Phone numbers where available
• A few bullet points of company context (e.g., "3‑location restaurant group in West Loop, known for seafood, just opened a rooftop bar")

If you're new, you can use the free plan (1,000 credits, no credit card) to build a couple hundred leads. Paid plans start at $29/month. For a campaign of 200–500 prospects, 1,000 credits is plenty.

Now, you have a raw list. But you don't blast it. First, you refine.

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Step 2: Refine and Qualify Your List

LinkedIn outreach to hospitality groups fails when you target the wrong person or send tone‑deaf messages. Spend 15 minutes on QC.

Remove the Obvious Misfits

• Assistant managers, shift leads, event coordinators – they don't have budget authority for video content. Keep only decision‑makers and influencers: owners, marketing directors, general managers, directors of sales, and sometimes operations directors at large groups.
• Dormant companies – if the group hasn't posted anything on social media in 6 months or their website looks like it's from 2012, they're unlikely to invest in video.
• Solo restaurants with a single location and no growth signs – video content is a scale play. The best buyers are multi‑venue groups (2+ locations), hotels with event spaces, or high‑end standalone venues that already spend on photography.

Segment by Buying Intent

Create two segments inside your list (you can tag them in Origami):

1. High‑intent – groups that recently launched a new concept, menu, rooftop, or seasonal pop‑up. They have a specific reason to produce video right now. Your messaging will hook into that event.
2. Nurture – groups that are active but haven't shown a trigger event. You'll still reach out, but you'll lead with brand storytelling rather than a time‑sensitive angle.

What "Qualified" Looks Like for This Audience

A qualified prospect for video content sales is someone who:

• Has a title that indicates marketing or ownership responsibility (Marketing Director, Owner, VP of Brand, GM at a boutique hotel).
• Works at a venue with strong visual appeal (food, views, ambiance) that would translate to video.
• Is in a group with at least some digital presence — a website and at least one social channel.

Now you have a refined list of 100–300 people. Next, the sequence.

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Step 3: Create the LinkedIn Sequence

Origami gives you two ways to build your outreach sequence:

1. Paste Your Own Templates – You can write your own 3‑touch sequence (connection request, follow‑up, final message) and paste the templates directly into Origami's sequencer. Set the delays between touches (e.g., Day 1 connection, Day 3 follow‑up, Day 7 final message) and hit launch. All lead‑specific placeholders like or are supported.

2. Let the Agent Write It – Alternatively, you can ask Origami's AI agent to generate a personalized 3‑day LinkedIn sequence for all your leads automatically. The agent writes messages based on each lead's profile data – title, company, industry – so every message feels custom. You can review and tweak before sending.

For this guide, I'm giving you the exact copy I've used successfully with Chicago hospitality groups. Steal it, adapt it, test it.

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3‑Touch LinkedIn Sequence for Chicago Hospitality Video Content Sales

Important: This sequence assumes you are sending to decision‑makers (Marketing Directors, Owners, GMs of hotel groups). Pacing is connection request on Day 1, first follow‑up on Day 3, soft close on Day 7. All messages are under 100 words, direct, and reference real pain points.

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Day 1 – Connection Request (300 character limit)

Hi , I help Chicago hospitality groups like stand out with cinematic video content that brings their spaces to life. Noticed – that deserves to be captured on film. Would love to connect and share a few ideas.

How to fill ``:

• "your new River North rooftop"
• "the spring tasting menu you just launched"
• "the private dining room at "
• "the recent renovation of your Wicker Park location"

This note shows you've done your homework and you're not spraying the same message to everyone.

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Day 3 – Follow‑up Message (Direct Message After Connection)

Hey , thanks for connecting. Quick thought: I saw that is active on Instagram, but a 15‑second professional video of your signature dish or event space would stop a scroller in their feed way faster than a photo. I've done this for and they saw a noticeable jump in DMs and website traffic. Would you be open to a 10‑minute call this week to see if it makes sense? No pitch, just exploring.

Why this works: Hospitality groups live and die by social engagement. Mentioning a past client (even if anonymized as "a West Loop restaurant group" or "a Gold Coast boutique hotel") builds instant credibility. The "no pitch" promise lowers guard.

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Day 7 – Final Message (Soft Close)

Hi , I know things move fast in Chicago hospitality – no worries if video isn't a priority right now. But if you ever need a partner to capture the energy of in a way that fills seats and books events, I'm here. No pressure at all. Have a great week.

Why this works: It's respectful, low‑pressure, and keeps the door open. Many deals start months later when they suddenly need a promo video for a festival or a new opening. You've stayed on their radar without being pushy.

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Subject lines aren't used in LinkedIn messages, but for any email component, you could use a simple ", quick idea for ".

These three messages are designed to feel personal even when sent at scale because the placeholders pull in real context from Origami's enriched data.

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Step 4: Send the Sequence Directly from Origami

Here's what separates Origami from old‑school tools: no .csv exports, no third‑party sequencer integration, no copying contacts into another platform. The sequencer is right there where you built the list.

How to Launch

1. In your lead list, select the refined, qualified prospects.
2. Click "Send LinkedIn Sequence" – choose either your pasted templates or let the agent generate personalized messages.
3. Set your delays: Day 1 connection request, Day 3 follow‑up, Day 7 final message. You can adjust cadence (e.g., Day 1, Day 4, Day 8 if you prefer slower pacing).
4. Hit "Launch".

Origami's built‑in LinkedIn sequencer sends connection requests and follow‑up messages automatically. It respects the delays you set and never sends a message on the same day as a previous touch.

What Happens While the Sequence Runs

• Sending & Tracking: From the same dashboard, you see opens, clicks, replies. Every action is logged per contact.
• Prospect Context: When a lead replies, you still see their enriched profile right there – title, company details, tools they use – so you remember exactly why you reached out.
• Automatic Un‑enrollment: If someone replies (even with "not interested"), they exit the sequence instantly. No cringe‑worthy breakup message after a booked meeting.

Cost

Remember: the sequencer itself is free on all paid plans. You only pay for the credits used to enrich the leads (finding emails, phone numbers, etc.). If you built your list already, you've already used those credits. Sending the sequence costs nothing extra.

What Response Rates to Expect

For a well‑targeted list of Chicago hospitality decision‑makers, here's what I typically see in 2026:

• Connection acceptance: 25–40% (higher if your profile looks credible and your note is personalized).
• Reply rate (among connections): 8–15%. With the sequences above, expect around 5–10 actual conversations per 100 prospects.
• Meeting booked: 2–5 per 100 prospects.

If you're not hitting these numbers, iterate on messaging first, not the list. A/B test the connection note, or try a more specific trigger observation. If replies are negative ("not a fit"), your list might need better qualification – go back to Step 2 and tighten your filtering.

When to Iterate on the List vs. Messaging

• Low connection acceptance (<20%): Your profile isn't trustworthy, or your note is vague. Fix your LinkedIn headline (make it clear you do video for hospitality) and make the note more specific.
• High connection, low replies: The follow‑up message didn't resonate. Try a different angle – lead with ROI ("I helped X increase bookings by Y%") or social proof ("I just shot a video for Z that got 50k views").
• High reply, but all "no" or bad fits: Your list has too many people without budget or need. Go back to Origami and filter for multi‑location groups, recent funding, or active hiring for marketing roles.

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