Quick Answer: Origami lets you build a list of Shopify Plus merchants using Gorgias and then immediately send them a multi‑touch email sequence from the same platform — its built‑in email sequencer is included on all paid plans. You don’t need a separate tool; you describe your ideal customer, get verified contacts, create the sequence, and launch, all inside Origami.

This is the companion piece to our how to build a list of Shopify Plus Merchants Using Gorgias. If you already ran that playbook, you’ve got a spreadsheet’s worth of names, titles, email addresses, and company details sitting in your Origami account. Now we’re turning that list into a real outbound campaign.

I’m going to walk you through the exact workflow I’ve used to reach decision‑makers at Shopify Plus brands that rely on Gorgias — founders, heads of CX, operations leads. You’ll get the full 3‑touch email sequence with subject lines and copy you can copy‑and‑paste. No vague “personalize here” hand‑waving. We’re talking messages that sound like they come from someone who understands high‑volume DTC support.

Step 1: Build the list in Origami (if you haven’t yet)

If you’ve already built the list from the parent guide, skip to Step 2. If not, here’s the 60‑second version.

Open Origami and type the prompt exactly as you’d describe the person to a researcher:

Find Shopify Plus merchants that use Gorgias as their helpdesk. I want contacts with decision‑making authority in operations, CX, or e‑commerce — titles like Head of Customer Experience, Director of Ecommerce, Co‑founder, VP of Operations. Include verified email addresses and phone numbers.

Hit enter. Origami’s AI agent searches the live web, cross‑references tech stacks, pulls job titles from LinkedIn and company pages, enriches the data, and qualifies each lead against your prompt. In a few minutes you get a clean table with:

Full name
Verified email (catches catch‑alls and flags risky addresses)
Direct phone number
Job title
Company name
Company size (employee count, approximate revenue band)
Technology indicators (Gorgias confirmed, often plus other tools like Klaviyo, Recharge, Yotpo)

All from one prompt. No manual scraping, no merging CSVs from five tools.

If you’re on the free plan you still get 1,000 enrichment credits — enough to build a solid pilot list of 30–50 highly targeted prospects. Paid plans start at $29/month and add unlimited sequences, higher credit bundles, and advanced filters.

Step 2: Refine and qualify the list for email

A raw list of “Shopify Plus merchants with Gorgias” is a good start, but not all of them are equal. Before you even think about writing email copy, spend 15 minutes segmenting and pruning.

Remove obvious misfits

Scan for:

Outdated titles: Someone who’s been “Head of CX” for 90 days might be too new; they’re still settling in. Prefer 6+ months tenure.
Wrong subsegment: A pure D2C apparel brand with 25 support agents and 200k tickets/month is a different animal than a hybrid wholesale brand doing $2M/year. Know who you really want.
Catch‑all emails: Origami flags them. Unless you can confirm via another source, drop them. Your sender reputation matters.
No clear Gorgias footprint: Origami already filtered for it, but double‑check. Sometimes a brand’s help center uses Zendesk while marketing mentions Gorgias — false signal.

Segment for relevance

The more specific the list, the better your open and reply rates. Create two or three list views inside Origami using filters you already have:

By company size: 20–60 employees. These have enough volume to feel the pain but are still nimble. They’ll test new tools faster.
By role: CX/Operations leaders vs. e‑commerce directors. Different pain points → different email angles.
By estimated ticket volume: Origami doesn’t show this natively, but you can approximate from company size and vertical. A 50‑person brand in beauty probably fields 3x the tickets of a 50‑person brand in furniture.

What “qualified” looks like for this audience

A qualified Shopify Plus/Gorgias contact meets all three criteria:

They own a CX budget or influence it directly. Titles like VP of Customer Success, Director of Operations, C‑ofounder.
They actively use Gorgias today (not just “evaluated”).
Their support team is at least 3 people. A single‑founder operation with a help desk isn’t your buyer. They’re too small to have the scaling pain that makes your solution urgent.

Spend the time here. A clean, segmented list is the single biggest lever in cold outreach. More important than the copy, more important than the subject line.

Step 3: Create the email sequence

Now the part you actually came for.

In Origami, you have two ways to build the sequence. Both live inside the same lead list you just refined.

Option 1: Paste your own templates

You write three emails (like the ones below). Go to the Sequencer tab, paste each into a day slot, set the delays, and click Launch. You control every word.

Option 2: Let the AI agent write it

Instead of typing templates, you ask Origami’s AI to generate a personalized 3‑day sequence. The agent reads each lead’s profile — title, company, industry, tech stack — and writes messages that reference those details. Every email feels custom, but you didn’t merge a single field by hand. You can always tweak the agent’s drafts before sending.

The exact 3‑touch sequence (copy and steal)

Below is a proven cadence for reaching Shopify Plus merchants who rely on Gorgias. It’s been battle‑tested with dozens of DTC support leaders. Each message stays between 50 and 100 words. Short, respect‑their‑time direct.

Touch 1: Initial cold email (Day 1)

Subject: Gorgias +
Preview text: Question about your helpdesk setup

Hey ,

I saw runs on Shopify Plus and uses Gorgias — impressive scale. Quick question: are you starting to feel the ceiling with Gorgias automations, especially on repetitive pre‑purchase queries?

We help DTC brands layer an AI co‑pilot on top of Gorgias so your agents only handle the really human tickets. No rip‑and‑replace.

Worth 15 minutes to see how slashed first‑response time by 40%?

Why this works: It acknowledges their tool (Gorgias), names the platform (Shopify Plus), and immediately calls out a specific frustration. The “layering” language avoids triggering defensiveness.

Touch 2: Follow‑up with a different angle (Day 3)

Subject: Re: Gorgias +
Preview text: One data point that might interest you

Hey ,

Following up. I know CX leaders inside DTC are measured on CSAT and cost per ticket. One thing we consistently see: when brands rely only on Gorgias’s native flows, there’s a 20‑30% plateau in coverage.

We built a way to auto‑resolve “where is my order” and sizing questions without a single rule — your agents focus on VIP escalations.

No integration headache, sits on top of Gorgias. Want a 3‑minute walkthrough?

Why this works: It moves from “ceiling” to a specific metric (CSAT, cost/ticket) and introduces a concrete use case. The second paragraph teases an outcome, not a feature.

Touch 3: Final breakup (Day 7)

Subject: Quick question before I pause outreach
Preview text: – closing the loop

Hey ,

I’ll stop reaching out after this — I respect the silence.

If the timing’s off, just let me know. If Gorgias is already handling everything perfectly, I’d love to hear that too (seriously).

Either way, if scaling support becomes a 2026 priority, I’m around.

Why this works: The “going away” pattern triggers FOMO in people who were interested but swamped. It’s low‑pressure, respectful, and often gets a one‑line “Not now, ping me in July” reply. That’s a win.

All three messages use , , and `` as placeholders. In Origami, you can pull these directly from the lead’s enriched profile — plus any custom field you add, like industry or ticket‑volume estimate. The AI agent will fill these automatically if you let it generate.

Step 4: Send the sequence directly from Origami

This is where the platform truly shines. You don’t export the list to Mailshake, Lemlist, or a clunky spreadsheet. You hit send right here.

With your list open in Origami, click the Sequencer tab.
Either paste your templates or generate them with the AI.
Set the delay between touches. I use Day 1 → Day 3 → Day 7 for this audience. C‑level DTC folks get 400+ emails a day; you need breathing room.
Choose your sending email (you can connect Gmail, Outlook, or a custom SMTP).
Hit Launch Sequence.

From there, Origami does the heavy lifting:

Multi‑step sending: Emails go out on schedule with your chosen delays. No manual follow‑up.
Live tracking: Opens, clicks, and replies appear in the same dashboard where you built the list. Click any contact to see their full enriched profile — title, company, tools, the original prompt rationale — alongside their activity.
Prospect context, always visible: When a lead opens your third email, you can still see why you contacted them (e.g., “Head of CX at a 40‑person DTC beauty brand using Gorgias + Klaviyo”). No context switching.
Automatic un‑enrollment: If someone replies — even a “Unsubscribe” — Origami removes them from the sequence instantly. You’ll never send a breakup note after a positive reply.
No extra cost for sending: The sequencer is included on all paid plans. You only pay for the enrichment credits used to find and verify the lead. If your list is already built, sending is free.

What response rate to expect

For a cold email campaign targeting Shopify Plus e‑commerce leaders using Gorgias, a healthy reply rate is 3–7%. This assumes your list is under 200 contacts, tightly qualified, and you’re using the short, benefit‑driven messages above.

If you’re seeing <2% replies after 300 sends, the problem is almost always the list — either too broad or targeting the wrong persona. Before changing your copy, go back and re‑segment. Add a filter for “Gorgias confirmed within the last 6 months” if you can, or narrow by company stage (Series A‑adjacent brands, not pre‑seed).

If your open rate is healthy (>50%) but replies are low, your messaging isn’t landing. Try testing a more provocative subject line or lead with a specific pain point you hear on calls. Origami lets you A/B test sequences — run two variants with 50 contacts each and compare.

One workflow, one platform

Most teams still piece together a patchwork: a data tool for lead gen, a verification service, a spreadsheet, then an email sequencer, then a CRM. That’s fine for small batches, but when you’re targeting a niche audience like Shopify Plus/Gorgias merchants, the friction eats into results.

Origami collapses all of that into a single prompt‑to‑reply workflow. Describe your ideal customer, get a qualified list, refine it, build the sequence, and send — without exporting a single CSV. The built‑in sequencer ensures your multi‑touch campaign feels professional and personal, while the same dashboard tracks opens, clicks, and replies alongside the original profile data.

If you haven’t built the list yet, start with how to build a list of Shopify Plus Merchants Using Gorgias. Then come back here, steal the sequence, and launch.

Your first 1,000 credits are free, no credit card. The sequencer comes with every paid plan; you’re only paying for enrichment. That means you can test the full stack on a small, targeted batch of Shopify Plus/Gorgias prospects without a big upfront commitment.

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How to Run an Email Campaign Targeting Shopify Plus Merchants Using Gorgias (2026)