How to Run an Email Campaign Targeting Real Estate Agents in Singapore Looking for New Property Listings (2026)

Quick Answer — Origami now includes a built-in email sequencer, so you can find, enrich, and email real estate agents in Singapore—all from a single platform. Grab the list you already built, refine it, then copy the 3‑touch sequence below and start sending. No exports, no syncing tools.

This guide assumes you’ve already used Origami to pull a list of agents actively sourcing new property listings (if not, jump back to how to build that list first). Now we’ll take the output and turn it into a live outreach campaign that actually gets replies.

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Step 1: Build your list in Origami

Even if you already have your list, let’s quickly recap how you got it—so you know the quality of the data we’ll be emailing into.

Here’s the exact prompt you’d type into Origami's agent:

"Find real estate agents in Singapore who are actively looking for new property listings, including HDB resale, condo launches, and off‑market landed properties. Return their name, email address, phone number, CEA registration number, agency, and any public signals indicating they are sourcing new inventory."

What Origami returns isn’t just a scraped CSV. You get a verified, enriched list with:

• Full name (often in local format)
• Direct email (bypassed generic office@ or enquiry@ addresses)
• Phone number where available
• CEA registration number and agency affiliation
• Role/team context (e.g., Team Lead vs. Associate)
• Public signals: social media posts, forum activity, or recent job changes that indicate active prospecting

If you haven’t done this yet, you can start on the free plan (1,000 credits, no credit card needed). With 1,000 credits you’ll typically pull 50–150 contacts, which is more than enough to test the sequence below.

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Step 2: Refine and qualify the list

A raw list isn’t a campaign list. Before you write a single email, spend 20 minutes cleaning and segmenting. This step will double—or kill—your reply rate.

What to remove immediately

• Any contact without a direct email (or one that looks like propertyagent@gmail.com—these are often personal throwaways; Origami flags many of these, but trust your eye)
• Agents whose CEA registration appears expired or who are marked “inactive” (Origami surfaces registration status when available)
• Contacts where the signal is vague—for example, a two‑year‑old forum post saying “looking to co‑broker” doesn’t count as active intent

How to segment for this audience

At the bare minimum, split your list into three buckets:

1. Agency type – Solo agents vs. large teams (ERA, PropNex, OrangeTee, Huttons). Solo agents are often more hungry for exclusive listings; large teams may need a team‑lead pitch.
2. Location focus – District or neighbourhood mentioned in their public content. An agent who posts about D9-11 condos will respond to a different subject line than one focused on Sengkang HDBs.
3. Signal freshness – Prioritise anyone who’s posted something in the last 90 days about “needing sellers” or “looking for off‑market” over someone with a stale indicator.

What “qualified” looks like for this specific audience

A qualified contact for this campaign is:

• Licensed and active (valid CEA status)
• Demonstrates explicit intent: a recent post, a public comment on a property launch thread, or a move to a new agency that indicates they need fresh inventory
• Has a direct email we can isolate from the enrichment
• Works in a segment where you actually have something to offer (if your product is exclusively condos, you might exclude purely HDB agents)

Now you have a segmented, scrubbed list ready for outreach.

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Step 3: Create the email sequence

Origami gives you two ways to build a 3‑touch sequence:

1. Paste your own templates: Write the messages, set the delay between touches (Day 1, Day 3, Day 7—or whatever cadence you prefer), and hit Launch.
2. Let the AI agent write it: You can ask Origami’s built‑in agent to generate a personalised 3‑day email sequence for each lead automatically. The agent uses profile data—name, agency, location, signal—to make every email feel custom.

If you choose option 2, you’ll get messages tailored to each contact. But for the sake of a repeatable framework, I’m giving you the exact copy I’ve used and tweaked when reaching out to property agents in Singapore. Steal it, edit it, make it yours.

The 3‑touch sequence (copy‑paste ready)

Cadence: Day 1 → Day 3 → Day 7 (no more, no less). Weekdays only, early morning (7:30–8:30 AM SGT) tends to work best—agents check emails before viewings.

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Day 1: Initial cold email

Subject: Off‑market listing in ?
Preview: We’re helping agents source pre‑launch inventory before it hits portals.

Hi ,

I noticed you’re actively sourcing new listings—especially in . We’re working with a confidential seller on a project launching later this quarter. Early access for qualified agents.

Interested in a 5‑minute chat to see if it fits your buyers?

Why it works: Specific, hints at exclusivity, uses the agent’s language (“source”, “qualified agents”). The district personalisation makes it feel hand‑typed.

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Day 3: Follow‑up (different angle)

Subject: Not just launches—we match off‑market sellers
Preview: When your pipeline relies on the same portals, you’re competing on price.

Hi ,

A quick follow‑up. Many agents tell us their pipeline dries up because they’re fishing in the same pond as everyone else. We’ve built a matchmaking system that surfaces motivated sellers before they list on PropertyGuru or 99.co.

One agent we work with closed two HDB resale deals last month from leads she wouldn’t have found otherwise. Worth a look?

Why it works: Pivots from “launch” to resale/off‑market. Names familiar portals (without criticising them) and provides a mini case study. The ask is still low friction.

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Day 7: Final breakup email

Subject: Final note — listing access in SG
Preview: Closing this loop, but here’s something you can keep.

Hi ,

I’ll keep this brief. If sourcing new listings isn’t a priority right now, no worries at all. But if it is, consider this: the agents who consistently win in this market are the ones with a private deal flow.

Reply “yes” and I’ll send you a one‑pager on how we give agents early access to off‑market and pre‑launch properties. You can keep it for reference.

Cheers,

Why it works: Respectful, final, but leaves the door open with a low‑commitment reply. The “one‑pager” call‑to‑action is non‑threatening and gets a reply signal.

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A note on CEA compliance: The messages above don’t offer estate agency services, nor do they market a property directly—they’re purely B2B outreach about a listing supply platform. If you’re an agency or vendor providing actual properties, ensure any claims about listings are accurate and you aren’t misrepresenting your relationship with sellers. I’m not a lawyer, but staying factual and generic about your capability keeps you safe.

When using these templates inside Origami, you can insert personalisation fields like and natively. Origami stores the enriched profile data for each contact, so you can pull any field into the message—even custom fields you’ve created during segmentation.

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Step 4: Send the sequence directly from Origami

This is where the “one platform” promise pays off. You don’t export your list or import it into another tool. You stay inside Origami and do everything from the same dashboard.

1. Attach your refined list (or select the segment you built).
2. Paste the 3‑touch sequence (or let the agent generate it).
3. Set your delays: Day 1, Day 3, Day 7 (the sequencer supports custom intervals).
4. Hit Launch.

Origami’s built‑in email sequencer sends every touch automatically. You control the sending window (I recommend 7:30–9:00 AM SGT, Monday–Friday). Once live, you’ll see opens, clicks, and replies in the same dashboard where you built the list.

What makes this different from stitching together two tools:

• Contact context stays visible. While looking at a contact’s activity (opened, clicked, replied), you can still see their enriched profile—agency, CEA status, the signal that made you reach out. So when someone replies, you know exactly why you emailed them.
• Automatic un‑enrollment. If a contact replies to any touch, they drop out of the sequence instantly. No embarrassing “Sorry I missed you” breakup emails after they’ve already booked a call.
• It’s included on all paid plans. The sequencer itself is free; you only pay for the credits used to enrich your leads. Paid plans start at $29/month. You can test it with your free 1,000 credits first.

What response rate to expect

With a clean, qualified list and the sequence above, you should see a 10–15% reply rate—and often higher if the district personalisation hits right. The key driver isn’t copy tricks; it’s list quality. I’ve seen sequences tank (3% replies) when people blast the same generic email to 500 unqualified contacts. And I’ve seen the same sequence generate 22% replies when sent to 150 hand‑reviewed agents with recent signals.

If you’re below 8% after 200 sends, iterate on the list first (are the signals real? was the enrichment accurate?). If the list is tight but replies are still low, iterate on the subject line and first 15 words of the Day‑1 email. Sometimes changing “Off‑market listing” to “Exclusive preview for agents” lifts replies by 5 points.

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