How to Run a 3-Touch Email Campaign to Shopify Merchants in Australia & New Zealand (2026 Step-by-Step)

Quick Answer: Origami has a built-in email sequencer, so you can find Shopify merchants in Australia & New Zealand, enrich contacts, refine the list, and launch a 3-touch email campaign from one platform — no CSV exports, no separate sending tool. This 2026 guide covers the exact campaign flow, copy you can steal, and what to expect when you send.

If you followed the parent post on how to build a list of Shopify Merchants in Australia & New Zealand, you already have a list of store owners, founders, and ecommerce managers with verified emails. A list is only half the job. This post is the second half: how to turn that list into replies and booked conversations using Origami.

I have run this exact style of campaign across ANZ Shopify segments — fashion, homeware, supplements, outdoor gear, beauty — and the difference between a 2% reply rate and a 12% reply rate is rarely the list. It is usually the refinement, the first line, and the cadence.

Here is the full workflow.

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Step 1: Build the list in Origami

Even if you already have a list, I like to rebuild or refresh it inside Origami so the enrichment data is fresh and the contacts can go straight into the sequencer.

Here is the exact prompt I would type:

Find Shopify merchants in Australia and New Zealand selling physical products. Exclude agencies, app developers, and freelancers. Include owners, founders, and ecommerce managers. I need verified names, email addresses, phone numbers, company details, and any available information about their Shopify stack.

You can narrow it further. For example:

Only show merchants with 5+ employees, annual revenue above $500k, and an active paid acquisition channel. Prioritize Shopify Plus stores or stores with high review volume.

The important part: Origami returns a targeted prospect list with verified names, emails, phone numbers, and company details — not just a CSV of guesswork. The agent searches the live web, chains data sources, enriches contacts, and qualifies leads from that single prompt.

If you are just testing, the free plan includes 1,000 credits and no credit card. That is enough to validate the audience and the message before you spend anything.

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Step 2: Refine and qualify the list before you send

The biggest mistake people make with ANZ Shopify lists is blasting everyone. A store doing $80k/year in Auckland and a store doing $4m/year in Melbourne are both Shopify merchants, but they buy very differently.

Go through the list inside Origami and review these fields:

1. Remove obvious bad fits

• Agencies, developers, freelancers, and Shopify app companies.
• Pure dropship or print-on-demand stores unless your product specifically serves them.
• Stores with no active catalog or a clearly dormant storefront.
• Duplicate contacts at the same company.

2. Segment by location

Australia and New Zealand are not one market. Shipping costs, payment preferences, and purchase urgency differ.

• AU merchants care about GST, domestic shipping speed, Afterpay, and competition from local marketplaces.
• NZ merchants care about international shipping, currency conversion, smaller domestic market, and reaching Australian buyers.

Use location to pick which first-line pain you lead with.

3. Segment by company size and role

• Solo founders: respond to margin, time, and cash flow.
• Ecommerce managers: respond to efficiency, reporting, and hitting targets.
• Founders of larger stores: respond to growth levers, CRO, and scalable revenue.

If you sell a self-serve tool, solo founders can work. If you sell a service or enterprise product, filter for 5+ employees or Shopify Plus.

4. Segment by category where possible

Fashion has different conversion leaks than supplements. Homeware has different buying triggers than beauty. If Origami returns product category or stack data, use it in the first sentence of the first email.

5. What “qualified” looks like for this audience

For most campaigns targeting Shopify merchants in ANZ, a qualified lead is:

• Selling physical products online.
• Has at least one active acquisition channel such as Meta, Google, or marketplace traffic.
• Ships domestically or cross-border.
• Has enough volume that a conversion or retention improvement matters.
• The contact is the owner, founder, or ecommerce manager — not a generic info@ address.

Tag the list inside Origami before sequencing. You can tag segments like au-fashion, nz-homeware, plus-500k, or ecommerce-manager. That makes it much easier to launch separate sequences later.

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Step 3: Create the email sequence

Once the list is clean and segmented, you have two ways to build the email sequence in Origami.

Option 1: Paste your own templates

Write your own 3-touch sequence and paste the templates directly into Origami's sequencer. Set the delays between touches — Day 1, Day 3, Day 7 is what I use for ANZ Shopify merchants — then hit launch.

You can use placeholders for first name, store name, location, category, and any other profile field Origami enriched.

Option 2: Let the agent write it

Alternatively, ask Origami's AI agent to generate a personalized 3-day email sequence for all your leads automatically. The agent writes the messages based on each lead's profile data — title, company, industry — so every message feels custom.

Here is a prompt you can use:

Write a 3-touch email sequence for Shopify merchants in Australia and New Zealand. Touch 1: a specific conversion observation about their store. Touch 2: a local ANZ shopping-behavior angle. Touch 3: a low-pressure breakup. Keep each email 50-100 words, direct, no fluff. Use each lead's store name, location, and product category in the first sentence.

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Your 3-touch email sequence: copy you can steal

This is the core of the post. The copy below assumes you sell something that helps Shopify stores improve conversion, retention, or cart recovery. Replace the CTA and the audit promise with your actual offer, but keep the structure and the ANZ-specific angles.

Each message is short, direct, and written to feel like one founder emailing another.

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Day 1 — Initial cold email

Subject: — quick conversion note
Preview text: Saw something on your store that might be costing you abandoned carts

Hi ,

I was looking at after pulling a list of ANZ Shopify merchants and noticed a friction point on your cart page: the delivery expectations are not clear until late in checkout.

For Australian and New Zealand shoppers, that tends to spike abandoned carts because shipping cost and speed are the biggest anxiety.

I run conversion audits for Shopify brands. Want me to send over three specific fixes for ?

If yes, just reply with "audit" and I will send them this week.

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Day 3 — Follow-up, different angle

Subject: Re: — one more angle
Preview text: AU/NZ shoppers behave differently

,

Following up because ecommerce in Australia and New Zealand has a specific dynamic: shoppers compare shipping speed and trust signals against local marketplaces.

If your PDP or checkout does not address delivery expectations early, you lose buyers before they ever add to cart.

I have seen ANZ stores recover a meaningful chunk of abandoned checkouts just by adjusting two elements on the product page and cart.

Reply "audit" and I will send three store-specific suggestions for . No call required.

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Day 7 — Final breakup email

Subject: Closing the loop on
Preview text: No more emails from me after this

Hi ,

I will close this out. If the conversion review is not relevant right now, no problem.

If you do want a lightweight version, reply "list" and I will send the three most common conversion leaks I see in ANZ Shopify stores based on recent audits — no pitch.

Either way, good luck with the next sales push.

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Why this sequence works for ANZ Shopify merchants

The first email leads with a specific observation, not a generic pitch. That matters because ANZ ecommerce founders get a lot of cold email about SEO, ads, apps, and outsourcing. A store-specific line separates you from the noise.

The second email uses a local shopping-behavior angle. Australian and New Zealand shoppers are heavily influenced by local marketplaces, shipping speed promises, and trust signals. That gives the sequence a reason to exist beyond "just checking in."

The third email is a breakup with an exit offer. It is low-pressure and gives the prospect a way to say yes without booking a call. A lot of replies come from the breakup email because it removes friction.

Keep the messages between 50 and 100 words. Do not add paragraphs about your company history. Do not add seven links. One observation, one implication, one CTA.

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Step 4: Send the sequence directly from Origami

This is where Origami saves you hours. You do not need to export the list, upload it into another tool, or build the sequence somewhere else.

You launch the sequence directly from Origami. The built-in email sequencer sends the multi-step sequence automatically with configurable delays between touches.

Sending and tracking in the same dashboard

Once the sequence is live, you can see opens, clicks, and replies in the same dashboard where you built the list. No jumping between tools trying to match a replied contact back to their lead record.

Prospect context while you review activity

When you open a contact's activity, you still see their enriched profile — title, company, tools used, location, and any other data Origami pulled. That means when someone replies, you immediately know why you reached out and what segment they came from. You do not have to search your CRM or dig through a spreadsheet.

Automatic un-enrollment

If someone replies, they exit the sequence automatically. That is critical for ANZ Shopify founders because a reply often comes in the form of "send the audit" or "not now but try me in Q3." You do not want the sequencer to send a breakup email after they have already replied to you.

One platform, no syncing

From list-building to outreach, it is all inside Origami: find, enrich, sequence, send, track. No exporting CSVs, no syncing tools, no Zapier workaround, no separate email warm-up dashboard.

Pricing note

The email sequencer is included on all paid plans. You are paying for credits used to enrich leads — not for the sending itself. If you are on the free plan, you can test with 1,000 credits without a credit card before moving to a paid plan from $29/month.

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What response rate to expect

For a clean, well-refined list of Shopify merchants in Australia and New Zealand, I typically see a positive reply rate of 6% to 12%. That includes replies asking for the audit, questions about the offer, and polite "not now" responses.

Booked meetings are lower. I usually see 1% to 3% of total contacts turning into a booked call from a cold 3-touch sequence in this audience. That number improves if you have a strong local case study or a very specific offer.

If you are sending to a small list of 100 contacts, do not panic if the first day has zero replies. You need enough volume for the numbers to be meaningful. I would not judge a sequence on fewer than 200 delivered emails.

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When to iterate on messaging vs. iterate on the list

This separates good outbound operators from people who just burn lists.

Iterate on messaging when:

• Opens are healthy but replies are low.
• Replies are mostly "not interested" but not hostile.
• The first email gets replies, but the second and third touches do nothing.
• The prospect clearly understands the offer but does not act.

In that case, change the first line, change the CTA, shorten the email, or test a new angle around cart abandonment versus retention versus shipping.

Iterate on the list when:

• Emails bounce at more than a few percent.
• You see many "not the right person" replies.
• The contacts are decision-adjacent but not decision-makers.
• You accidentally included agencies or app developers.
• The segment is too broad and your message does not match the store size or category.

In that case, rebuild or re-qualify the list inside Origami. Tighten the prompt, add filters like Shopify Plus, 10+ employees, or specific product categories, and re-run the list.

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Final word

The ANZ Shopify market is real, but it is not the same as the US market. The merchants are more skeptical of generic outreach, more sensitive to shipping and trust signals, and more likely to reply to a specific, no-fluff message than to a polished corporate email.

Build the list in Origami. Refine it until every contact is a legitimate fit. Then run the 3-touch sequence from the same platform. The less time you spend moving data between tools, the more time you spend booking conversations with Shopify merchants who actually matter.