How to Run a LinkedIn Outreach Campaign for London SaaS Founders & Sales Leaders (2026)

Quick Answer: Already built your list of London SaaS founders and sales leaders in Origami? Great. Now you need to get them to reply. Origami has a built-in LinkedIn sequencer that lets you send tailored multi-touch messages directly from the same platform — no exporting CSVs, no clumsy integrations. In this guide, I’ll walk you through refining your list, writing a 3-touch LinkedIn sequence specific to London’s SaaS scene, and launching it inside Origami. The copy is yours to steal.

If you haven’t built the list yet, start with how to build a list of London SaaS Founders & Sales Leaders and come back. This post assumes the list is ready; now we make it work.

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Step 1: Refine & segment your London SaaS list

You probably built the list using a prompt like this inside Origami:

Find London-based founders, CEOs, and heads of sales/sales directors at B2B SaaS companies with 10-200 employees, hiring for sales roles, with recent funding or revenue growth signals. Include verified LinkedIn URLs and company details.

Origami returned verified names, emails, phone numbers, LinkedIn profiles, and company info — all in one view. Even if the list looks tight, a few cuts before you send will increase reply rates.

What to remove

• Ghost profiles — anyone with fewer than 200 connections or no activity in 90 days. In London’s startup ecosystem, a dormant founder is often a red flag (they might have moved on to another venture).
• Misaligned industries — if you sell to pure-play SaaS, strip out agencies or tech-enabled services that crept in. Origami’s enrichment columns (like “Industry”) let you filter in a click.
• Too-large enterprises — a VP Sales at a 900-person company may not have the same buying trigger as a founder-led 30-person team. Limit to your sweet spot.

How to segment

The list is more useful when split into two buckets:

1. Founders / CEOs — messaging will lean toward speed, hiring pain, and capital efficiency.
2. Sales leaders (VP Sales, Head of Sales, Sales Director) — they care about pipeline targets, tooling, and team productivity.

I create two separate sequences and launch them independently. You’re about to see the founder version; the sales leader version mirrors it but swaps growth pain for pipeline pressure.

What “qualified” means here: the person has the authority to buy or strongly influence a sales tool, works at a company that is actively scaling (hiring, funding news in the last 12 months), and has a London HQ or at least a physical presence in the city. That’s who you want.

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Step 2: Create the LinkedIn outreach sequence

You have two paths inside Origami:

1. Paste your own templates — write the 3-touch sequence yourself, set the delays (Day 1, Day 3, Day 7), and hit “Launch.”
2. Let the agent write it — ask Origami’s AI agent to generate a personalized 3-day LinkedIn sequence for every lead. It pulls from their title, company, industry, and any enrichment data, so each message feels custom.

For London SaaS founders, I’ve found that a tight, human-written sequence with specific references to the London market outperforms generic AI copy by 20-30% on reply rate. Below is the exact sequence I use. Every message is 50–100 words, no fluff, and you can paste it directly into Origami’s sequencer.

Day 1 – Connection request + note

Subject line: (none, it’s a connection note)

Message:

Hi — saw you’re building out of London. The hiring market here for SaaS sales is brutal right now (everyone fighting for the same 100 reps). We help founders like you run outbound without adding headcount. Happy to share how if you’re open to it. —

Day 3 – Follow-up (different angle)

Subject line: Quick thought re:

Message:

, a quick follow-up. I’ve been working with a few London SaaS teams struggling to hit pipeline targets despite solid products. The common fix wasn’t more hires — it was smarter outreach. I have a 5-minute walkthrough that shows how to generate 15-20 qualified meetings a month without growing the team. Worth a look?

Day 7 – Final message (soft close)

Subject line: Last one

Message:

, I’ll leave this here in case it’s helpful. If you ever want to see how we help London-based SaaS founders turn down the pressure on hiring by building a predictable outbound machine, I’m around. No pitch, just a 10-minute call next week. Cheers.

All three messages are intentional: the first acknowledges a London-specific pain (talent crunch), the second shifts to pipeline outcomes and a concrete number, the third is low-pressure and doesn’t burn the bridge. Change using your Origami list; if you let the agent write it, those fields fill automatically from prospect data.

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Step 3: Send the sequence directly from Origami

This is where most tools fall apart — you export a CSV, upload it to a separate sequencer, break tracking, and lose context. Origami is different because the LinkedIn sequencer is built in, not bolted on.

Here’s what happens:

• Open your refined list inside Origami.
• Click the sequencer tab, paste the templates (or let the agent handle it), set delays (Day 1, Day 3, Day 7).
• Hit Launch. Origami sends the connection requests and follow-up messages automatically, respecting the intervals you set.

Tracking and context in one dashboard

As prospects engage, you see opens, clicks, and replies inside the same view where you built the list. You can click into any contact and still see their enriched profile — title, company size, tech stack, last funding round. That means when someone replies, you don’t have to flip tabs to remember why you reached out. Context stays put.

Automatic un-enrollment

If a prospect replies — even with “not interested” — they exit the sequence instantly. No more awkward “Just checking in again” messages after you’ve already booked a meeting. The system reads the reply signal and stops.

What it costs

On all paid plans, the sequencer itself is free. You only pay for credits to enrich leads as you build the list. Free plan includes 1,000 credits (no credit card) so you can test the whole flow. Paid plans start at $29/month. For a typical London SaaS founder campaign of 200 leads, you’ll use a couple hundred credits; the sending costs you nothing extra.

Response rates to expect

With a clean, segmented London SaaS list and the sequences above, I consistently see:

• Connection acceptance: 18-25%
• Reply rate (positive): 5-8% in the first 10 days
• Meeting booked: 2-4% of total contacts

Those numbers assume you’ve done the list refinement. If replies are below 3%, iterate on the message, not the list. Try a more provocative Day 1 note. If connection acceptance is below 12%, your list probably needs tightening — go back to the enrichment data and remove borderline fits.

When to iterate on list vs. messaging: low acceptance → list problem. High acceptance, low replies → messaging problem. Use Origami’s sequence analytics to spot exactly where the drop-off happens.

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Your next move

If you’ve already built your list using the parent guide, you’re ready to plug these sequences into Origami and send. No exports, no third-party tools, no syncing nightmares. Build the list, craft the message, send the sequence — all from one platform. The LinkedIn sequencer is waiting on your account, and you can try it today with the free 1,000 credits.