How to Run a 3-Touch LinkedIn Outreach Campaign for PEO Prospects (Las Vegas, 2026)

Quick Answer: Origami now has a built-in LinkedIn sequencer, so you can take the prospect list you built (or will build) and run a complete 3-touch outreach campaign without ever leaving the platform. Here’s the exact workflow I use to book meetings with PEO prospects at mid-size companies in Las Vegas—including the copy you can steal.

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You’ve probably already got a list of HR directors, CFOs, and operations leaders at mid-size companies in the Las Vegas metro. If not, I’ll quickly show you how to build one inside Origami in under five minutes. But the real work starts after you have the list: refining who actually deserves a sequence, writing messages that don’t scream “cold outreach,” and sending them with a cadence that gets replies without burning your LinkedIn account.

In this guide, I’ll walk you through:

• A one-click way to build a PEO prospect list (or jump straight to the LinkedIn sequence if you already have yours)
• How to qualify and segment that list for maximum reply rates
• A complete 3-touch LinkedIn outreach sequence you can copy, paste, and personalize—writtten specifically for mid-size company decision-makers in Las Vegas
• How to send the whole thing from Origami’s sequencer and what numbers to expect

By the end, you’ll have everything you need to run a campaign that feels human, scales without tools-hopping, and actually lands conversations.

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Step 1: Build the Prospect List (If You Haven’t Already)

If you followed the parent guide on how to build a list of PEO Prospects at Mid-Size Companies in Las Vegas, you already have a enriched CSV of decision-makers. Skip to Step 2.

If you’re starting from scratch, here’s the exact prompt I’d type into Origami’s AI agent:

“Find HR directors, CFOs, and operations managers at mid-size companies (50–250 employees) in Las Vegas, NV. Focus on industries with high turnover or complex compliance: hospitality, gaming, construction, healthcare, and professional services. Exclude companies that are PEOs themselves or have an in-house HR team larger than 5 people. Include verified names, LinkedIn profile URLs, email addresses, direct phone numbers, and company headquarters location.”

Origami searches the live web, chains data sources, enriches every contact, and returns a list of actionable leads—complete with names, job titles, company details, and verified email/phone data. You can grab a free account with 1,000 credits (no credit card) and test this immediately.

What you’ll have: a filtered list of 75–200+ prospects who fit the exact profile of someone who’d buy (or influence the purchase of) a professional employer organization. The AI does the heavy lifting—no manual LinkedIn scraping, no bouncing between databases.

Now let’s make sure the list is actually ready for outreach.

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Step 2: Refine and Segment Your List for LinkedIn Outreach

A raw list isn’t a campaign. You need to remove the dead leads and cluster the rest so your messages feel personal—even if they’re sent at scale.

Quick qualification checklist:

• Company size: Confirm employment numbers on LinkedIn. A listing that says “50–250” but shows 11 employees on LinkedIn gets dropped.
• Role seniority: Keep decision-makers or strong influencers: Head of HR, VP of People, CFO, COO, or CEO (if the company has no dedicated HR lead). Skip recruiters and HR coordinators—they’re rarely the buyer.
• Location: Las Vegas, Henderson, or surrounding areas within commuting distance. Out-of-state remote workers don’t care about Nevada workers’ comp rates.
• Industry signals: Prioritize companies that just raised funding, opened a new location, or posted about struggling to find talent. These are active buying triggers.
• Current HR setup: Check their LinkedIn jobs page. Are they hiring an in-house HR generalist? That might mean they aren’t PEO-ready yet. Move them to a “nurture” list.

Once you’ve removed the junk, segment into two buckets:

1. Bucket A – HR/Talent Leaders (Head of HR, VP People) – They understand PEOs but need to be convinced it’s better than their current mix of benefits broker + payroll + legal counsel.
2. Bucket B – Finance & Operations Leaders (CFO, COO, CEO of smaller mid-size firms) – They care about cost predictability, workers’ comp classification, and reducing administrative headaches. Speak their language.

You’ll tweak the messaging slightly for each bucket. I’ll give you a base sequence that works for both, but mention how to pivot.

Now the fun part.

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Step 3: Create the LinkedIn Outreach Sequence

In Origami, you’ve got two ways to set up your sequence:

1. Paste your own templates: You write a 3-touch LinkedIn campaign with your favorite cadence (e.g., Day 1 connection request, Day 3 follow-up, Day 7 final note). Paste the copy into Origami’s sequencer, set delays between touches, and hit launch.
2. Let the AI agent write it: Origami can auto-generate a personalized 3-day LinkedIn sequence for every lead, using their enriched profile data—title, company, industry—so each message lands like one-to-one outreach. You approve the templates first, then activate.

For most reps, I recommend pasting your own templates first so you control the narrative. But if you’re testing new angles, the AI agent can generate variations in seconds.

Below is the exact 3-touch sequence I’d use (and have used) to book PEO conversations in Las Vegas. Copy it, tweak the bracketed details, and drop it into Origami.

Touch 1 – Connection Request (Day 1)

Note (300 characters max):

Hi [Name], saw you’re leading HR at [Company]—scaling a team in Vegas comes with unique challenges (workers’ comp, compliance). I help mid-size firms offload HR to a PEO so they can focus on growth. Would be great to connect.

Why it works: It’s specific to Vegas (Nevada has its own workers’ comp rules), acknowledges their role, and doesn’t pitch. It just asks to connect.

For Bucket B (CFO/COO): Swap “leading HR” with “driving operations” and add “reduce admin costs” at the end.

Touch 2 – Follow-Up Message (Day 3, after they accept)

Subject line (if used): Quick thought on HR at [Company]

Message:

Thanks for connecting, [Name].

Most mid-size companies in Las Vegas I talk to are spending 15+ hours a week on HR admin—everything from Nevada labor law updates to managing benefits. A PEO can cut that to near zero while giving your employees Fortune 500-level benefits.

Curious if you’ve ever benchmarked what a PEO would cost vs. your current setup?

Why it works: It quantifies the pain (15+ hours/week), introduces the PEO as a specific solution, and ends with a low-pressure question. No selling.

Touch 3 – Soft Close (Day 7)

Subject line: One last thought

Message:

[Name] — if HR compliance and workers’ comp are eating into your margins, a PEO might be the simplest lever to pull. I’ve put together a free benchmark report showing what similar mid-size firms in Vegas pay for a PEO—no obligation.

Interested?

Why it works: It’s a soft close that offers value (a benchmark) instead of asking for a meeting. Even if they’re not ready to buy, they’ll often reply to see the data.

These three messages stay short, avoid jargon, and never assume they’re unhappy. They just open a door.

You can paste these directly into Origami’s sequencer and customize the placeholders for each bucket. Set the delays: Day 1 (connection), Day 3 (follow-up), Day 7 (soft close). That cadence is aggressive enough to get responses but respects their inbox.

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Step 4: Send the Sequence Directly from Origami

Here’s where the “one platform” thing matters.

Inside Origami, after you’ve built your list and set up your sequence, you just click “Launch.” The sequencer:

• Sends the connection requests with your notes automatically, at a human-like pace.
• Waits the delay you configured, then sends the follow-up message to everyone who accepted.
• Sends the final touch on Day 7.
• Automatically un-enrolls anyone who replies—so you never accidentally send a breakup message after someone says “sure, send the report.”

All of this happens inside the same dashboard where you built the list. You’re not exporting CSVs, syncing with a separate outreach tool, or hoping an automation doesn’t break. You find, enrich, sequence, send, and track every interaction—without switching tabs.

Tracking: For each contact, you see:

• Whether the connection request was accepted
• If they opened your follow-up message
• If they clicked any link you included
• And, of course, any replies

While checking their activity, you can still see the enriched profile Origami pulled—title, company, tools used, recent job changes. That context helps you remember why you reached out and what to say next, no CRMs required.

Cost reality: The sequencer itself is free on all paid plans. You only pay for the credits you use to enrich leads (and the free plan gives you 1,000 credits to start). So if you’ve already built a list, sending a sequence doesn’t add a cent.

What response rates should you expect?

For this specific niche—mid-size companies in Las Vegas, targeted by role, in industries that actually need PEOs—here’s what I’ve seen in 2026:

• Connection acceptance: 25–35% (higher if you skip CEOs and go for HR/CFO)
• Reply rate (message 2 or 3): 8–15%
• Meeting bookings (from replies): Roughly half of those who engage will agree to a 15-minute call if you offer something valuable (like the benchmark)

If you’re below 20% acceptance, revisit your list quality—too many small businesses or wrong titles. If replies are under 5%, tweak your message angles (maybe the “hours per week on admin” statement isn’t landing; try a different hook). Iterate on messaging first, lists second.

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