Origami Pricing in 2026: A No-BS Breakdown (Free Plan, Credits, and What You Actually Pay)
Discover Origami's transparent pricing: free plan with 1,000 credits, paid from $29/month. See real costs, credit usage examples, and how it compares to Apollo, Clay, and ZoomInfo.
GTM @ Origami
Quick Answer: Origami gives you 1,000 free credits with no credit card required — just type your ICP in plain English and get a verified prospect list. Paid plans start at $29/month for 2,000 credits. Every plan includes live web searching, contact enrichment, and built-in email + LinkedIn sequences. No annual contracts, no per‑seat fees, and no hidden add‑ons.
Every year, sales teams waste an estimated $348 billion on underutilized software, according to a 2025 Productiv report. In our conversations with hundreds of sales leaders, one pattern keeps resurfacing: most are paying for at least one prospecting tool they barely touch because the pricing model doesn’t match how they actually work. That misalignment is the quiet killer of sales budgets, and it’s almost always rooted in opaque credit structures, per‑user fees, or mandatory annual contracts that lock teams into tools they stopped trusting months ago.
One SDR manager told us, “In the metrics, it's like 82 cents, 72 cents. Like I don't understand that model.” Another founder said, “I don't understand the pricing structure and the credit structure when I go in to like order something.” These aren’t edge cases — they’re the norm when pricing is built for procurement departments, not for the rep who just needs a list of 50 qualified accounts by lunch.
Origami was built to fix that. Our pricing is public, credit‑based, and tied directly to the live research the AI agent runs on your behalf. There’s nothing to guess and nothing to negotiate after your first login.
How does Origami’s pricing actually work?
Origami charges by credits — one credit equals roughly one unit of search, enrichment, or outreach work. The AI agent consumes credits as it scours the live web, verifies emails, finds phone numbers, and qualifies prospects. You describe your ideal customer in one prompt, and the agent does the heavy lifting. There are no workflow builders to learn, no per‑seat licenses, and no hidden consumption spikes.
Credit usage is transparent: for example, building a list of 200 verified contacts with emails and LinkedIn profiles might use 200‑300 credits depending on the complexity of the search and the number of data sources the agent chains together. You can monitor credit consumption per query and adjust your prompt to be more efficient. A user in the insurance space told us, “I spend even with Apollo I spend hours and this was like done in 10 minutes.” That speed comes from Origami’s live search, not a static database, which means you’re always pulling fresh, targeted leads.
What do you get with the free plan?
The Free plan includes 1,000 credits, no credit card, and no time limit. It’s built so you can run real prospecting use cases, not just poke around a sandbox. You get table views with up to 30 rows, live web search, contact enrichment, and access to the built‑in email + LinkedIn sequencer — everything the paid plans include, just with lower usage caps. When a sales leader from a renewable energy company demoed it, they said, “My plan is to burn through these 2,000 credits or whatever you gave me in the most creative way possible and then I'm gonna go pitch this up if I like it.” That’s exactly how the free plan is meant to work — as a genuine path to proving value, not a gated trial.
Once you use up free credits, you can upgrade to Starter at $29/month for 2,000 credits, or move to higher tiers as your volume grows. All paid plans unlock CSV export, higher row limits, and additional concurrent queries. The Pro plan ($129/month) is the most popular because it gives 9,000 credits and 5 concurrent queries, enough for most SDR teams to build fresh lists weekly without throttling.
How does Origami’s pricing compare to alternatives?
B2B data tool pricing is famously fragmented. Some tools charge per seat, some per contact, some per “credit” with opaque consumption rules. Below is a straight comparison of starting points — but the bigger story is what you’re actually paying for: a static database that decays or a live web agent that finds triggers and verifies contacts in real time.
| Tool | Free Plan | Starting Price | Best For | Main Limitation |
|---|---|---|---|---|
| Origami | Yes (1,000 credits) | Free, then $29/mo | Any ICP; live web search + sequences | Not a CRM; no pipeline management |
| Apollo | Yes (900 annual credits) | $49/mo (annual) | Enterprise email prospecting | Static database; SMB coverage gaps |
| Clay | Yes (500 actions/mo) | $167/mo (Launch) | Data waterfall enrichment | Complex workflow builder; steep learning curve |
| ZoomInfo | No | ~$15,000/yr (annual contracts) | Large enterprise with dedicated ops | Expensive; poor fit for local/SMB |
| Lusha | Yes (70 credits/mo) | Free, then $29/mo (Pro) | Browser-based quick lookups | Limited to contact details; no list building |
| Hunter.io | Yes (50 credits/mo) | $34/mo (Starter) | Email finding and verification | No live web search; limited ICP breadth |
| RocketReach | Yes (0 exports) | $399/yr (Essentials) | Email-only contact discovery | Credits scale slowly; no sequencing |
Apollo and ZoomInfo are contact‑centric databases; they’re strong for well‑known enterprise roles but struggle with the small businesses and niche verticals that live on Google Maps, Shopify directories, or trade license boards — the kind of prospects that never show up on LinkedIn. Clay is extraordinarily powerful when you need a custom enrichment waterfall, but most reps don’t have the time or technical background to build those workflows. Origami’s price point reflects a different bet: that by automating the data orchestration behind a prompt, you can save 80% of the manual tool‑hopping and shortcut the complexity entirely.
Where do credits go? Real usage examples
One of the most common questions we hear: “How many credits does a typical search actually eat?” We’ve watched hundreds of users run prompts, and while every ICP is different, a few patterns hold true. Searching for “VP of Engineering at Series B startup in SF” and getting 100 verified contacts with emails, LinkedIn URLs, and phone numbers might use 150‑200 credits. A more complex search like “HVAC company owners in Dallas with fewer than 20 employees and a Google Business Profile” could consume 250‑350 credits for 150 leads, because the AI agent has to crawl Google Maps, cross‑reference company details, and then find owner contact information that almost never lives in a traditional database.
We recently tested this with a list of 200 Florida roofing contractors: Origami returned 180 verified phone numbers with direct owner contact details in under 12 minutes, while our previous manual effort using two freelancers and a Zoominfo export took an entire day and yielded only 120 workable numbers. That’s the kind of speed‑to‑lead that turns a credit cost into a revenue advantage.
A sales leader at a home care agency told us their team had been spending “hours upon hours” doing manual Google Maps scrapes via Clay. With Origami, they built the same list in minutes and used about 300 credits for a batch that previously took a full day. Credits also cover outreach: sending a multi‑step sequence from Origami’s built‑in Send tool costs roughly 1‑2 credits per email step, so a 3‑step email + LinkedIn campaign for 100 prospects might use 500‑600 credits total. When you see credit consumption that way — as the engine that replaces both a list‑building tool and a separate sequencer — it’s easier to project costs.
Is there a hidden catch?
No. Origami doesn’t lock you into annual contracts, and there are no surprise fees for “mobile phone credits,” “intent data add‑ons,” or per‑seat licenses. You pay for credits, and credits roll over month‑to‑month on paid plans. If you hit your plan’s limit, you can buy credit packs or upgrade to the next tier. A manufacturing leader who had grown tired of deduplication nightmares told us, “The issue is there's no automation in Smart Scout, and there's also no way to filter against brands you've already exported... how much time are we gonna have to spend to manually cross‑reference every brand?” Origami solves that by remembering what you’ve already found and letting you exclude it with natural language — no extra charge.
One area worth watching: credit‑heavy features like deep web research on a per‑contact basis. If you’re enriching a CSV of 5,000 leads, that’s a Scale plan job, not a Starter one. But for a rep building a weekly prospecting list of 100‑200 fresh contacts, the $29 or $59 Starter plan covers a comfortable amount of search and outreach. We advise new users to run a few free‑plan prompts to calibrate their credit burn before committing to a paid tier.
Who should pay for Origami (and who shouldn’t)?
Origami is built for teams that prospect into anything that isn’t a generic enterprise SaaS ICP. If your world is local services, niche B2B verticals, funded startups with recent news triggers, or e‑commerce brand operators — you’ll get more value per credit because those prospects are nearly invisible to traditional databases. One founder selling to medical aesthetics spas said, “most of those humans, especially don't exist on LinkedIn... they do live really heavily on their social channels and social media and Instagram.” Origami’s live web agent adapts to wherever your ICP leaves a digital footprint.
Conversely, if your entire ICP lives within the Fortune 5000 and you already have a ZoomInfo or Apollo contract that’s delivering acceptable data, Origami might be a supplement rather than a replacement — something you use to fill the 20‑30% coverage gaps without paying another enterprise license. For solo operators and SMB sales teams that can’t justify a $15,000 annual contract, Origami’s free‑then‑$29‑month model makes outbound accessible without a procurement battle.