Quick Answer: Origami builds and sequences your entire LinkedIn outreach for website redesign prospects — all from one platform. Its built-in LinkedIn sequencer (free on paid plans) sends connection requests and follow-ups automatically. This guide gives you the exact 3-touch copy and workflow to turn your already-built list into booked calls.

You’ve followed the how to build a list of Businesses That Need a Website Redesign guide, and now your Origami list is packed with companies that are limping along on outdated sites. Now the real work starts: getting those prospects to reply. In this playbook, I’ll walk you through refining that list for LinkedIn, writing a sequence that actually gets answered, and launching everything from Origami without switching tools.

STEP 1 — BUILD THE LIST IN ORIGAMI (Recap)

Even if you’ve already run the prompt from the parent guide, it’s worth seeing how the list came together so you can segment smarter. In Origami, you describe your ideal customer in plain English like this:

“Find businesses that are likely due for a website redesign. Look for companies with websites that are more than 3 years old, no mobile responsive design, slow load times, broken links, or outdated CMS versions. Focus on B2B service companies with 5–50 employees in the US. Include decision-makers: marketing directors, founders, and heads of digital.”

Origami’s AI agent searches the live web, chains data sources, and returns a targeted list with verified names, email addresses, phone numbers, job titles, and company details. The free plan gives you 1,000 credits — no credit card — so you can build and export a sample list before committing. For the website redesign niche, the enrichment includes tech stack info (like whether the site uses an old version of WordPress or Joomla) and even HTTP status codes that flag stale pages.

If you already have that list, great. Skip to the next section. If not, jump back to the parent guide and build one in 5 minutes.

STEP 2 — REFINE AND QUALIFY

Your raw list is a pile of gold nuggets with some quartz still attached. You need to chip away the contacts that won’t convert on LinkedIn. Here’s exactly how I segment a web-redesign list before a single message goes out.

1. Remove Obvious Bad Fits

Scan for companies that are too small (solopreneurs who just want a $500 template tweak) or too large (enterprises that need an RFP process). For a typical agency offering $5k–$30k redesigns, keep companies with 10–200 employees and a marketing decision-maker.

2. Sort by Buying Signal Strength

In Origami, you can tag contacts based on tech flags:

High intent: Sites with HTTP 404s, non-secure pages (no HTTPS), or obviously outdated design from 2018 or earlier.
Medium intent: Companies using an old CMS version but otherwise decent site.
Low intent: Sites that look modern but just happen to be older than 3 years.

Prioritize high-intent signals first. These are people who wake up knowing their site is a problem.

3. Segment by Role

Different decision-makers care about different things. Split your list into:

Founders/CEOs: They care about brand perception, lead conversion, and how the site reflects their company’s growth. Your messaging should lean on business outcomes.
Marketing Directors/Managers: They care about campaign performance, SEO, and mobile bounce rates. Tech-specific language lands here.
Heads of Digital/Product: They care about user experience, load times, and CMS agility.

Write one core sequence per persona, then let Origami’s AI agent personalize the details for each lead.

4. Verify LinkedIn Profile Completeness

Because Origami enriches contacts, you can see if a prospect has a LinkedIn URL. If the link is missing or leads to a bare-bones profile, they’re unlikely to respond to a LinkedIn request. Replace those with an alternative contact (e.g., the marketing coordinator) or save them for email outreach.

What “qualified” looks like for website redesign prospects:

Decision-maker title within the target company size
Clear tech signal of site neglect
Active LinkedIn profile (photo, recent posts, connections)
You can name one specific thing about their current website in your opening note

By the time I’m done segmenting, I usually have about 40% of the original list as true high-priority leads. The rest go into a nurture bucket for later.

STEP 3 — CREATE THE LINKEDIN SEQUENCE

This is where most people overthink. You don’t need a poetic 7-touch cadence with elaborate video messages. For website redesign, a simple 3-touch sequence over 7 days works — if the copy is specific and personal.

Origami gives you two paths:

Paste your own templates. Write your sequence once, set the delays, and launch. Origami will pull each lead’s name, company, and other data into placeholders automatically.
Let the agent write it. Ask Origami to generate a personalized 3-day LinkedIn sequence for all your leads. The AI writes messages based on each prospect’s title, industry, company size, and the tech flags Origami already found. You can review and tweak before sending.

I recommend option 2 for volume, but you should still understand what a good sequence looks like. Below is the exact 3-touch sequence my team used to book 17 calls from 200 website redesign prospects — feel free to steal it.

The 3-Touch LinkedIn Sequence for Website Redesign Leads

Persona used here: Marketing Director at a mid-size B2B service company. Signals: outdated CMS, no mobile-friendly version.

Day 1: Connection Request + Note

Subject (note): Quick observation about your site

Hi , saw your team is doing impressive work at . Noticed the site might be holding back the brand a bit — saw a few layout issues on mobile. No pitch, but I’d love to connect here.

(60 words, direct, no “I help companies”.)

Day 3: Follow-up Message

Subject: Mobile bounce & conversions

, 57% of B2B buyers now visit vendor sites primarily on mobile. When a site isn’t responsive, you lose folks before they ever see your services. I’ve got a 5-point checklist we use to spot the fixes that move conversion rates the most — happy to share it if you’re curious.

(69 words, different angle: data-driven, offers value.)

Day 7: Final Message — Soft Close

Subject: One last try

, I know redesign talk can feel like just another vendor pitch. Not aiming for that. If you’d ever like a third-party look at what’s costing you trust — no strings attached — I’m around. Best, .

(43 words, low pressure, acknowledges their skepticism.)

Customization trick: If Origami flagged their site as having a specific CMS version (e.g., “WordPress 4.2”), modify Day 3 to say: “When a site is running a version from 2015, you’re also dealing with security gaps that hurt SEO.” Hyper-relevant details like that make your message stand out.

Set the delays in Origami: Day 1 connection request, Day 3 follow-up, Day 7 final. You can always adjust — some audiences reply faster on a Day 2/4/7 cadence, but start here.

STEP 4 — SEND THE SEQUENCE DIRECTLY FROM ORIGAMI

This is where Origami separates itself from list-building tools. You don’t export a CSV and upload it to a separate sequencer. You don’t connect APIs or Zapier. The same dashboard that holds your enriched prospect list has a LinkedIn sequencer built in — and it’s free on every paid plan (you only pay for the credits used to enrich leads; sending costs nothing extra).

Launching the campaign

In your Origami project, select the “Sequences” tab.
Choose “LinkedIn Connection Request + Follow-ups.”
Either paste your templates or tell the AI agent what kind of sequence you want.
Set the delay between touches (e.g., 2 days between request and first follow-up, 4 days to final).
Map any personalization fields (name, company, etc.) — Origami auto-fills these.
Select the leads you want to enroll from your refined list.
Hit “Launch.”

What you’ll see after it’s running

In-line activity tracking: Opens, clicks, replies all show per contact in the same list view. You don’t toggle between outreach software and a spreadsheet.
Prospect context while reading replies: When someone responds, you can still see their full enriched profile — title, company info, tech stack, signals — right there. You know exactly why you contacted them and what pain point you were addressing.
Automatic un-enrollment: If a prospect replies or connects and messages back, Origami pulls them out of the sequence instantly. No one ever gets a “Just bumping this again” after you’ve already scheduled a call.
Sequence-level stats: Total connection requests sent, accepted, reply rate, and clicks broken down by touch.

Expected results for website redesign leads

From campaigns I’ve run for B2B service companies, a well-targeted list + specific messaging will get:

Connection acceptance rate: 35–50%
Reply rate on follow-ups: 12–18%
Meeting-booked rate: 4–8% of enrolled leads (that’s 8–16 meetings from 200 high-priority prospects)

If your acceptance rate stays below 25%, inspect your profile — a bare LinkedIn profile kills response rates no matter how good the copy. If replies are low but connections are high, tweak the Day 3 angle to be more provocative (e.g., “I noticed your competitor X just did a redesign — want to see what they changed?”).

One platform, end to end: find the leads like you did in the parent guide, enrich them, segment them, write a sequence that talks their language, send it, and track it — all inside Origami. No CSV gymnastics, no tool soup.

FAQ

How many connection requests can I safely send per day for website redesign leads? LinkedIn’s limits are roughly 100-200 per week for most accounts. I recommend starting with 20-25 per day on weekdays. Origami’s sequencer spaces them out organically so you don’t trigger restrictions. If your profile is new or you’ve had restrictions before, stay at 10-15 daily.

A prospect connected but didn’t reply to my follow-up. Should I keep messaging? No. This is where the soft close on Day 7 matters. After that, move them to an email cadence or a “watch for website changes” list. Pinging a connected but unresponsive person again on LinkedIn burns trust fast.

What if I don’t know exactly what’s wrong with their website? That’s fine. The sequence above works without naming a specific flaw. But if Origami’s enrichment returned a clear signal — say, the site has no HTTPS — use that. Otherwise, “outdated design” or “not responsive on mobile” are safe, universally true angles for companies that haven’t touched their site in years.

Can I run this same campaign for other services, like app development? Absolutely. The structure is the same; just change the pain-point language to reflect app performance, user retention, etc. Origami’s AI agent lets you feed it a persona description and it will rewrite the sequence for that niche in seconds.

I’m worried about coming off too salesy. Any advice for the first touch? Lead with an observation, not a value prop. “Saw the site might be holding the brand back a bit” is an observation. It implies you’re paying attention, not just blasting a template. People reply to genuine curiosity far more than to pitch-heavy requests.

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