Quick Answer: Origami’s built‑in LinkedIn sequencer lets you turn your list of UK early‑stage startups that are fundraising into conversations — refine, write a three‑touch sequence (using your own templates or let the AI agent auto‑generate personal messages), and send, all inside Origami. No exporting, no external tools. The sequencer itself is free; you only pay for enrichment credits. This guide walks you through the process, with copy‑paste templates and segmenting tips that fit the UK investor landscape.

If you don’t have a list yet, first follow the companion guide: how to build a list of UK Early‑Stage Startups That Are Fundraising. That post shows you how to use Origami to generate a targeted prospect list of founders, CEOs, and UK‑incorporated startups showing fundraising signals, with verified emails and LinkedIn profiles, all from a single prompt.

Now let’s sequence it.

Step 1: Refine and segment your Origami list for LinkedIn

You’ve got a list that Origami pulled together — maybe 150 to 500 contacts. Not all of them deserve a LinkedIn touch. Some are angel investors, some are advisors, some are companies that raised three years ago and aren’t active now. Your first job is to whittle the list down to people you’d genuinely want a conversation with.

Open the list inside Origami. Don’t rush into the sequencer. Spend 15 minutes qualifying.

What to remove

Anyone not on LinkedIn — The built‑in sequencer only works with LinkedIn profiles. Origami enriches LinkedIn URLs for most contacts, but if the field is blank, pull them out. You can still email them separately.
Roles that aren’t decision‑makers — If you’re selling a service that helps with fundraising or operational scaling, you want founders, CEOs, CFOs, or occasionally heads of growth. Remove marketing managers, junior ops hires, and non‑exec directors.
Companies outside your stage range — If you only work with pre‑seed and seed, drop Series A and beyond. Origami sometimes returns companies that raised a round but might be too late for you. Check the funding data column and cut anyone who has closed a round larger than, say, £2m in the last 18 months.
Dead or dormant companies — Do a quick visual scan of the company names. If you recognise a name that hasn’t tweeted since 2024 or whose last Crunchbase update was two years ago, remove it. Founders at zombie startups won’t reply.

How to segment the remaining list

Now group what’s left into two or three segments. This matters because you’ll tweak your messaging for each.

Segment A — Actively raising (strong signals)
These are startups with a recent press mention about fundraising, a pitch event appearance, or a job posting for a CFO. Origami often surfaces these signals in the enrichment fields. They’ll see the most value in what you’re offering. Aim for 20–40 contacts here.

Segment B — Likely raising (inferred signals)
The company has grown headcount by 30%+ in six months, the founder just left a big corporate role, or they recently filed documents at Companies House for a SEIS advance assurance. These are second‑priority. 50–80 contacts.

Segment C — Recently raised (nurture)
They closed a round 3–9 months ago. They may not need your service now but are worth keeping warm. You’ll dial down the urgency in messaging.

For this guide, I’m building the sequence for Segment A — actively raising UK early‑stage startups. You can tone down for B and C later.

What “qualified” looks like for this audience

A truly qualified lead for a LinkedIn campaign targeting UK fundraising startups checks these boxes:

Role: Founder, co‑founder, CEO, CFO, or head of finance.
Company: UK‑incorporated (check the company number if Origami provides it).
Stage: Pre‑seed or seed, with a clear round target (£250k–£2m).
Activity: In the last 60 days, they’ve done at least one of: updated Crunchbase, posted on LinkedIn about traction, hired a key operator, or been mentioned in UK tech press (Sifted, Tech.eu, UKTN).
Persona: They speak the language of cap tables, SAFE notes, and EIS certificates. If your message doesn’t instantly resonate with that world, you’ll lose them.

Once you’ve segmented, tag them in Origami. Later, when you launch the sequencer (which is free — you only pay for enrichment credits), you can filter by tag and create separate sequences for each segment. Don’t skip this step — it doubles your reply rate.

Step 2: Write the 3‑touch LinkedIn sequence (copy‑paste ready)

The sequence below is written for a hypothetical service that helps early‑stage startups prepare their investor outreach — think fractional CFO, pitch deck consultant, or fundraising coach. The messages use the language of UK fundraising: SEIS/EIS, advanced assurance, bridge rounds, angel networks.

The sequence structure

LinkedIn’s limits shape the cadence:

Day 1: Connection request with a note (max 300 characters).
Day 3: First follow‑up message (only after they accept).
Day 7: Second follow‑up (soft close).

You won’t send InMails unless you have a premium account. The connection request note is the silent workhorse; make it count.

Touch 1 — Connection request note (Day 1)

Note:

Hi [first name], noticed [Company] is raising its seed — great timing. I help UK founders like you tighten their pitch deck and investor targeting so they close faster. Happy to share a 2‑min template that’s working for SEIS‑eligible rounds this year. Worth a connect?

Why it works: It names the company and the activity (raising). It dangles a small, specific asset (a template) rather than a meeting. And it uses UK‑specific tax‑advantaged language — immediately signals you’re not a generic salesperson.

If you prefer a tone that’s a bit more direct:

[first name], caught that [Company] is going out to angels this quarter. I work with seed‑stage teams to build data rooms and financials that get investor yeses faster. Quick question on your timeline — worth connecting?

Touch 2 — Follow‑up message (Day 3, after they accept)

Wait three days after they connect. Don’t pitch yet. Give value that feels earned.

Message:

Thanks for connecting, [first name]. As you’re likely heads‑down on your raise, here’s something practical: I’m seeing UK angels in 2026 ask for a one‑page SEIS compliance summary before they’ll look at a deck. Most founders I meet don’t have one ready. I have a free checklist that covers exactly what HMRC expects — no fluff. If you want it, just say the word. No pitch.

Why it works: It references a genuine 2026 trend (angel due diligence shifting to compliance documents). It offers a useful asset and explicitly states “no pitch.” That permission structure gets replies.

If your service is more operational (e.g., recruitment, office space), switch to a relevant pain point:

Since you’re scaling during the raise, one thing that tripped up two portfolio companies I work with was hiring a senior engineer too early — burned cash without revenue impact. Happy to share the simple hiring timeline we use that keeps runway intact. Want me to send it over?

Touch 3 — Final message (Day 7, soft close)

Seven days after the first follow‑up. Keep it low pressure. Give them an off‑ramp.

Message:

Last one from me, [first name]. If you’re still heads‑down on the raise, no worries — timing is everything. But if you’re thinking about sharpening your investor outreach or need that SEIS checklist, it’s here when you want it. Drop me a note anytime. No hard feelings.

Why it works: It removes all pressure and leaves the door open. Founders who were too busy a week ago often reply to this final message because it feels human.

Step 3: Create your sequence in Origami (two ways)

Now that your templates are ready (or you’ve sketched out the flow), you build the actual sequence inside Origami. You have two options, both available in the same sequencer.

Option 1 – Paste your own templates

From your refined list inside Origami, click Create Sequence.
Choose Custom Templates.
Paste your Touch 1 connection request note (the 300‑character version), then add Touch 2 and Touch 3 messages.
Set the delays: Day 1 for connection request, Day 3 for first follow‑up, Day 7 for second follow‑up. You can customise the cadence, but the 1‑3‑7 rhythm works best for this audience.
Preview the sequence and hit Launch.

This approach is ideal when you’ve already tested a message set or want full control over every word.

Option 2 – Let the AI agent write it

In the same sequence builder, select AI‑Generated Sequence.
Give the agent a one‑line brief, for example: “Write a 3‑touch LinkedIn sequence for UK seed‑stage founders actively fundraising. Offer a free SEIS compliance checklist. Keep tone helpful, not salesy.”
The agent scans each lead’s enriched profile — title, company, industry, funding signals — and drafts a custom message for every person. Touch 1 mentions the company name, Touch 2 references their stage, Touch 3 adapts the close based on their activity.
Review the generated messages (you can edit any one of them) and confirm.

This option saves hours of manual writing and still feels bespoke because every lead gets a unique set of messages. Most users blend the two approaches: paste one high‑performing template for Segment A and let the agent generate sequences for Segments B and C to save time.

Either way, you never leave Origami. The sequencer sits right next to your lead list, so you’re moving from enrichment to outreach in one platform.

Step 4: Launch, send, and track — all inside Origami

Once your sequence is configured, click Launch. Origami’s built‑in LinkedIn sequencer takes over:

Sends connection requests with your note on Day 1.
Automatically follows up with Touch 2 and Touch 3 on the exact days you set, only to people who accepted your request.
Stops immediately if a lead replies — they exit the sequence, and you get a notification so you can jump into a real conversation.

You don’t need CSV exports, third‑party tools, or multiple tabs. Everything happens under the same dashboard where you built your list.

What you’ll see in the dashboard

Activity feed: When a message was opened, clicked, or replied to.
Lead context: Click any prospect and see their enriched profile — company, stage, funding data — right next to the interaction history.
Sequence metrics: Total connections sent, acceptance rate, reply rate, and which touch drives the most engagement.

Because the sequencer is free, your only cost is the enrichment credits you used when building the initial list. There’s no per‑message fee, no seat‑based pricing for sequencing — just a straight line from finding a lead to starting a conversation.

Why this works better than separate tools

When you build a list in one tool, export it to a CSV, clean it in a spreadsheet, and then upload it to an external sequencer, you lose context and time. Data decays between steps. With Origami, you go from prompt → list → enrich → segment → sequence → send in a single flow. The AI agent can write messages using the same enriched data you used to qualify the leads, so the messaging never feels generic.

Start your next UK startup fundraising campaign directly inside Origami — build the list, sequence for free, and turn cold prospects into conversations without juggling tools.

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How to Run a LinkedIn Outreach Campaign Targeting UK Early-Stage Startups That Are Fundraising (2026 Guide)