How to Run a LinkedIn Outreach Campaign to UK Influencer Marketing Agencies (2026)

Quick Answer: Origami now does the whole job—its built‑in LinkedIn sequencer lets you find, refine, sequence, send and track outreach to UK influencer marketing agencies in one place, without exporting a single CSV.

You’ve already built a target list of UK influencer agencies (if not, grab our companion guide on how to build a list of UK Influencer Marketing Agencies). Now you need to turn that list into conversations. I’ve run exactly this campaign for a martech product, and this is the tactical playbook: how to qualify the list inside Origami, write messages that actually sound like a human who knows the influencer space, and send on autopilot.

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Step 1 – Build the list in Origami (recap + free credits)

Even if you already built a list, it’s worth knowing that Origami can regenerate a fresh one in seconds. You type a plain‑English prompt; the AI agent searches the live web, chains data sources, and returns a fully enriched prospect table.

For UK influencer marketing agencies, you’d use something like:

“UK influencer marketing agencies with 2–50 employees, based in London, Manchester or remote‑first, decision‑makers with titles like Founder, Director, Head of Influencer, or Campaign Manager. Include verified emails and company details.”

Within minutes you’ll have:

• Full name, verified email, LinkedIn profile URL, direct dial when available
• Company name, website, size, industry, location
• Enriched details like tech stack (often HubSpot, Upfluence, GRIN, CreatorIQ)

The free plan gives you 1,000 credits—enough to build and enrich a tight 100‑contact list without a credit card. If you need a deeper guide on prompt tweaks, read how to build a list of UK Influencer Marketing Agencies.

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Step 2 – Refine and qualify

Not every agency on your list is worth a LinkedIn touch. A raw export needs a human review—and Origami makes it quick because you can filter and segment right in the dashboard.

What to look for

• Actual influencer focus. Many agencies claim “social media” or “digital marketing” but only dabble in influencer work. Check their website (enriched URL) and LinkedIn headline. If you see keywords like “paid media only” or “SEO first,” they’re not a fit.
• Active campaigns. Look at recent LinkedIn posts. If an agency hasn’t posted about an influencer activation in the last 3 months, move them to a nurture list.
• Budget signals. Agency size and client logos matter. Filter for 5–50 employees; agencies this size usually have a dedicated influencer pod and the budget to invest in new tools.

Segmentation that pays off

• Location: London vs Manchester matters for messaging (“local in‑person” vs “remote”). In Origami, add a custom tag: “London‑based” or “UK‑remote”.
• Job title: Founder responds to different hooks than a Campaign Director. Tag your list: “Founder” for relationship‑led outreach, “Head of Influencer” for tool/productivity pitches.
• Tech tools: If the enrichment shows they already use Upfluence or GRIN, you can tailor your sequence to mention integration or gaps.

A “qualified” lead for this campaign is an agency that:

• Runs at least 3–4 influencer campaigns per quarter
• Has a named contact who either owns the client relationship or manages creator sourcing
• Is in a growth phase (adding headcount, new services)

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Step 3 – Create the LinkedIn sequence (copy‑paste messages inside)

Origami gives you two ways to build a sequence. Both live in the same “Sequences” tab, right above your contact table. No need to switch to a separate sequencer.

Option 1: Paste your own templates

Write your own 3‑touch sequence in a note, then paste each touch into Origami. Set the delay between touches—I use:

• Day 1: Connection request + personalised note
• Day 3: Follow‑up message (only goes to those who accepted)
• Day 7: Final message (soft close)

You can adjust cadence to Day 1 → Day 4 → Day 8 if you prefer. The sequencer will respect those delays and never send a second message to someone who hasn’t accepted.

Option 2: Let the AI agent write it

Alternatively, ask the AI agent to generate a personalised sequence for every lead. It reads each prospect’s title, company description, and tech stack, then writes a unique message. In my tests, the agent often nails industry language (references “fake followers”, “UGCs”, “CPE”) without you prompting it. You can still edit the messages before launching.

Below is a full 3‑touch sequence you can steal for UK influencer marketing agencies. I’ve used it to sell an influencer analytics platform—adapt the CTA to your product or service. Each message is 50–100 words, no fluff.

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Touch 1 – Connection request + note (Day 1)

Send with the connection request. Keep it under 300 characters; LinkedIn truncates after that.

Hi , noticed runs some of the freshest influencer campaigns in . We’re helping agencies cut creator sourcing time in half while catching fake followers instantly. Would be good to connect.

Why it works: References their actual work and location, plants a specific benefit, and doesn’t pitch straight away.

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Touch 2 – Follow‑up message (Day 3)

Only sent once they accept. Opens with a thank‑you, then introduces a problem.

Cheers for connecting . I was flicking through your latest Instagram collabs—looks like you manage a ton of micro‑influencers. Vet those manually and it’s a full‑time job. We built a platform that auto‑analyses audience authenticity, engagement rates, and brand safety, so your team only sees fully qualified creators. Happy to drop a 3‑minute walkthrough.

Why it works: Shows you did research (their Instagram collabs), names the pain (manual vetting), and makes the ask tiny (“3‑minute walkthrough”).

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Touch 3 – Final soft close (Day 7)

Sent five days after the second touch. No “just checking in” language.

One last thought . We recently helped a 15‑person London agency cut influencer fraud by 80% in their first month and halved the time they spend on creator discovery. If you’re ever reviewing tools, I’ll share exactly how they did it—no pitch, just the numbers. Either way, appreciate the connection.

Why it works: Gives a concrete social proof, asks for nothing, and leaves the door open. Even if they don’t reply, they’ll remember the stat.

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Step 4 – Send the sequence directly from Origami

This is where Origami saves you the tool‑switching headache. Once your list is tagged and your sequence is written (or AI‑generated), you hit “Launch”—and the built‑in LinkedIn sequencer does the rest.

• Connection requests go out on Day 1 (you set the time window; I prefer 8am–10am UK time).
• Follow‑up messages send automatically only to those who accepted, exactly on Day 3 and Day 7 as configured. If a lead accepts late, the timer adjusts—no hard‑staggered blasts.
• Automatic un‑enrollment: The moment someone replies, they exit the sequence. You’ll never accidentally send a “Hey, one more thing…” after you’ve already booked a meeting.

Sending & tracking: In the same Origami dashboard where you built the list, you’ll see opens, clicks, replies, and the current status of each touch. While viewing a contact’s activity, you can still see their enriched profile—title, company name, tech tools, location—so you remember exactly why you reached out.

Cost: The sequencer itself is free on all paid plans (from $29/month). You only pay for the credits used to enrich leads. For a typical campaign hitting 200 agencies, you might spend 500–600 credits for enrichment; sending 3‑touch sequences to those 200 costs nothing extra.

Expected response rates (from real campaigns)

• Connection acceptance: 18–25% for well‑tailored notes targeted at Head of Influencer or Campaign Director
• Reply rate: 8–12% on the follow‑up touches, with about a third of those converting to a call
• Disconnect/unsubscribe: under 1% if you’re not selling hair‑growth pills

When to iterate

• If after two weeks your acceptance rate is below 15%, change the connection note. Try a more observation‑based opener, or remove any hint of a pitch until Touch 2.
• If plenty accept but few reply, check your follow‑up. It’s often too long or too generic. Ask a question specific to the contact’s recent work.
• If replies are positive but calls don’t book, the problem is your list, not the message. Go back to Step 2 and filter harder for active, growth‑oriented agencies.

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