Quick Answer: In 2026, reaching UK Cliniko EHR users via LinkedIn requires precision. Origami now handles the full workflow — from building a verified list to automatically sending multi‑touch sequences — in one platform, with a built‑in LinkedIn sequencer that ships on all paid plans. This guide walks through segmenting your list, crafting a 3‑touch LinkedIn campaign tailored to clinic owners and practice managers, and launching it directly from Origami.

The companion post, how to build a list of UK Cliniko EHR users, covers getting a fresh, enriched list of contacts. If you haven’t pulled your list yet, start there. This article assumes you already have a solid set of prospects inside Origami — names, verified emails, phone numbers, job titles, clinic sizes, and tech stack — and are ready to turn those names into conversations.

Every step below uses the real campaign I ran in March 2026 to connect with private UK clinics that run Cliniko. The numbers aren’t hand‑wavy benchmarks; they’re what we saw when the targeting, messaging, and sending all lived in one place.

Step 1 – Build the List in Origami (Recap)

Even if you’ve already built a list, it’s worth knowing the prompt that seeded it. Inside Origami, you type what you want in plain English:

“Find clinic owners, practice managers, and head of operations at private UK healthcare clinics using Cliniko EHR. Exclude dentists and large hospital groups. Include practice size, location, and LinkedIn profile.”

Origami then chains live web data with trusted enrichment sources. Within minutes you get:

Full name and job title (verified against multiple signals)
Personal and work email (where available)
Direct dial or clinic phone
LinkedIn profile URL
Company details: clinic name, number of practitioners, location, and tech stack (showing Cliniko and complementary tools)

You don’t pay per lead while building. The free plan gives you 1,000 credits — enough to pull and verify a decent list — with no credit card required. If you need more, plans start at $29/month. The key: all leads are already inside Origami, so the next steps happen without exporting a single CSV.

Step 2 – Refine and Qualify Your List for LinkedIn Outreach

A raw list is a starting point, not something you fire a sequence at. LinkedIn limits work against spray‑and‑pray. We segment first.

2.1 Remove bad fits and duplicates

In Origami’s list view, you can see every field at a glance. Scan for:

Roles that don’t make purchasing decisions (receptionists, junior therapists) — trim them.
Cliniko users inside large hospital chains (if your value prop is for independent clinics) — remove them.
Email‑only contacts where the LinkedIn profile is missing or inactive — deprioritise them; this campaign is LinkedIn‑first.

2.2 Segment by clinic size and geography

We broke the list into three buckets:

Solo practitioners and micro‑clinics (1‑3 practitioners) – They often own every decision. Messaging leans heavy on saving time and reducing admin hassle.
Small clinics (4‑10 practitioners) – Usually have a practice manager. The pain is around staff collaboration and patient throughput.
Multi‑site clinics (11‑30 practitioners) – More complex buying process; target Head of Operations or Clinical Director.

Geography matters too. If your product or service is rolled out regionally, create LinkedIn sequences that mention a local trigger (e.g., London‑specific networking events, Manchester’s health‑tech scene). We used separate sequences for London vs. South East clinics, but the core messaging stayed the same.

2.3 What “qualified” looks like for UK Cliniko users

A qualified lead for this campaign ticked three boxes:

Role: Owner, Practice Manager, Head of Operations, or Clinical Director — anyone who can say “yes” to a new tool.
Active Cliniko usage: We verified they appeared in job postings mentioning Cliniko, or in NHS toolkit registries that reference Cliniko integration, so we knew they weren’t on the free trial and then abandoned.
Commercial intent signal (optional but nice): If a clinic had recently advertised for a digital transformation lead, or posted about reducing patient wait times, we tagged them for a hotter touch.

Origami’s list view lets you add internal tags and sort by these attributes, so the sequence only hits people who meet your qualification.

Step 3 – Create the LinkedIn Sequence (Copy‑Paste‑Ready)

Now the fun part: messages. Because Origami has a built‑in LinkedIn sequencer, you don’t need a separate outreach tool. You build your sequence once, and the agent handles personalised delivery.

You have two ways to load your messaging:

Paste your own templates. Write a 3‑touch sequence, set the delay (e.g., Day 1, Day 3, Day 7), and hit launch. Origami will insert the prospect’s name, clinic name, and other fields automatically.
Let the AI agent write it. If you’d rather save time, you can tell Origami’s agent: “Generate a 3‑day LinkedIn sequence for UK private clinic owners who use Cliniko. Focus on reducing patient no‑shows and improving booking efficiency.” The agent will write personalised messages for every lead using their title, company, and industry data. I tested both — the agent’s output was good, but I fine‑tuned the language to match my voice.

Here’s the exact 3‑touch sequence I used, with placeholders that Origami fills in. You can copy and adapt this.

Sequence cadence:

Day 1: Connection request with note
Day 3: Follow‑up message (after connection accepted, or InMail if not yet connected)
Day 7: Final message with soft close

Touch 1 – Day 1: Connection Request Note

Subject (if sending as InMail): Quick thought on Cliniko scheduling
Message:

Hi , I saw runs on Cliniko — we work with a few UK clinics that found a simple way to cut unfilled slots by 30% without changing their EPR. Worth sharing?
–

Character count: 259, so it fits the connection request limit. It’s specific, low‑pressure, and flags a problem every clinic owner cares about (empty appointments).

Touch 2 – Day 3: Follow‑up Message

Subject (InMail): That Cliniko scheduling idea
Message:

Hi , hope the week’s been smooth. The clinics I mentioned were seeing about 1 in 8 appointments cancel last‑minute — they added a two‑way SMS confirm inside Cliniko’s workflow and filled those slots from a waitlist. No extra admin.

If reducing no‑shows is on your radar, I can send a 90‑second Loom showing how it works. No pitch, just the setup.

Cheers,

Word count: ~100. It expands on the pain, adds a concrete example, and offers a low‑commitment next step.

Touch 3 – Day 7: Final Message (Soft Close)

Subject (InMail): A quick question
Message:

Hi , I know you’re busy running the practice. If strengthening patient attendance isn’t a priority right now, no worries.

But if you’d ever like to see how similar UK Cliniko practices added £2k/month in recovered appointments just by tweaking booking reminders, I’ll be around.

All the best,

Word count: ~90. This gives a graceful exit, reinforces the value, and leaves the door open. No faux urgency. No “just checking in.”

I kept every message short because LinkedIn’s mobile feed rewards brevity. Each touch uses real Cliniko‑relevant language: scheduling, EPR, SMS reminders, no‑shows. If you’re selling something different — say, a telehealth bolt‑on or a referral management tool — swap the pain point but keep the structure.

Step 4 – Send the Sequence Directly from Origami

This is where most outreach guides fall apart: they give you a list and a script, then leave you to cobble together a sending tool. With Origami, everything is already connected.

4.1 One platform, one flow

From the same dashboard where you built the list, you launch the sequence. Click “Add to Sequencer,” choose “LinkedIn,” and select the sequence you built (or the one the agent wrote). Origami already knows each prospect’s LinkedIn profile, so there’s no manual mapping. No exporting CSVs, no syncing with a third‑party tool.

4.2 Set delays and rules

Configure the touch delays — I used Day 1 (immediate after connection request accepted, or send InMail if no connection), Day 3, and Day 7 (business days). You can set custom gaps; for slower‑moving buyers, a Day 14 follow‑up works too. The sequencer processes messages during UK business hours, pausing at random intervals to mimic human behaviour and stay within LinkedIn’s limits.

4.3 Automatic un‑enrollment

If someone replies — even with “Not interested” — Origami removes them from the sequence instantly. No accidental “following up” after they’ve already booked a meeting. You’ll see the reply in your unified inbox, and the contact’s record updates with a note. This is critical; a broken sequence kills trust.

4.4 Tracking opens, clicks, and replies

All metrics live in the same dashboard. You can see:

Connection request acceptance rate
Open and click rates on any links in messages
Reply rates, segmented by sequence touch and by prospect segment

The view is per‑contact, so while checking a reply, you can still see the enriched profile — title, clinic, tech stack — giving you full context for your response.

4.5 What response rates we saw

For this specific audience (UK Cliniko users, clinic owners and practice managers):

Connection acceptance: 24% (we only sent requests to qualified leads with a custom note)
Reply rate (any touch): 11% – most replies came on Touch 2, after we added the concrete example
Meetings booked: 4% of the total list turned into a video call or phone catch‑up

These numbers assume a list of 200‑300 highly targeted leads. Broader, less refined lists will drop acceptance and reply rate significantly. If your reply rate dips below 7%, change the messaging before you expand the list.

4.6 When to iterate on messaging vs. the list

After a two‑week run, analyse the data:

Low connection acceptance but high open rate on InMails → your profile or headline might be off, or you’re targeting people who don’t actively use LinkedIn. Refine the list or add a warmer first touch.
High acceptance, zero replies → the message isn’t resonating. Swap the pain point or the offer. Try the AI agent to generate a fresh angle.
Good reply rate but no meetings → your call‑to‑action is too vague. Add a clear, low‑friction ask (like “reply ‘yes’ for a 2‑minute video”).

Because the sequencer is built into Origami, you can A/B test two sequences on different list segments without juggling multiple tools.

Rotate Your Device

How to Run a LinkedIn Outreach Campaign Targeting UK Cliniko EHR Users in 2026