Quick Answer: Origami is an AI-powered B2B lead generation and outreach platform with a built-in LinkedIn sequencer. You don't just build a list of potential trusted advisors—you can refine it, write personalized sequences, and send them directly from the same dashboard. This guide walks you through the exact 3‑touch campaign that turns a raw prospect list into a vetted network of B2B sales advisors.

If you haven't built your initial list yet, start with our guide on how to build a list of Trusted Advisors in B2B Sales. It covers the one‑prompt method inside Origami that gets you verified names, emails, phone numbers, and company details for fractional VPs, GTM consultants, and hands‑on advisors. Once you have that list, the real work begins.

We'll go step by step—from list refinement to a complete, copy‑paste‑ready 3‑touch LinkedIn sequence. Every message is written for the specific psychology of someone who could become your trusted advisor. No fluff, just a campaign I've run multiple times in 2026 for clients building advisory boards.

Step 1: Build the Base List in Origami (If You Haven't Already)

Open Origami and type a prompt like this:

"I need a list of B2B sales leaders who are currently working as trusted advisors, fractional VPs of sales, or go‑to‑market consultants for early‑stage B2B SaaS companies. Focus on people active on LinkedIn, located in the United States, with verifiable email addresses and phone numbers. Exclude anyone employed full‑time at a single company."

Origami's AI agent searches the live web, chains data sources, enriches contacts, and qualifies leads—all from that single prompt. Within minutes you get a spreadsheet‑style list containing:

Full name
Verified email (not "guessed")
Phone number (when available)
Current title and company
LinkedIn profile URL
Past companies and roles
Recent LinkedIn activity indicators
Whether they've posted about advisory work

That output is your raw material. If you're just testing the waters, the free plan gives you 1,000 credits with no credit card required. Paid plans start at $29/month, but the LinkedIn sequencer itself is included on all paid plans—you only pay for the credits used to enrich your leads.

Step 2: Refine and Qualify the List for Outreach

A raw list from any tool contains noise. Here's how to turn a generic dump into a set of high‑probability invitations you'll actually get replies from.

Remove Obvious Misfits

Scan the title and company fields manually (or in Origami's table view) and cut anyone who:

Has a full‑time operational role (e.g., "VP Sales" at a single company with no mention of advisory/fractional work).
Hasn't posted anything on LinkedIn in the last 12 months—advisor influence requires visibility.
Is a founder running their own startup as a primary occupation; they're unlikely to take on an advisory role unless it's their business model.
Lives in a geography you can't work with (time zones matter for recurring advisor calls).

Segment by Relevance

Qualified advisors rarely fit a single bucket. Segment your remaining list into three tiers:

Domain experts – They've advised companies in your exact industry (e.g., martech, HR tech, fintech). Their network directly overlaps with your prospects.
Function veterans – They've been a VP Sales three times and now consult on sales process, playbooks, or hiring. They can advise on repeatable GTM motions even if the industry is different.
Network connectors – They sit on boards, run a podcast, or chair a peer group. They may not be deep operators anymore, but their rolodex is an asset.

For each tier, ask: Would I pay this person for a 60‑minute session tomorrow? If the answer isn't an immediate yes, they move to a "nurture" list for a lighter cadence later.

Define What "Qualified" Looks Like Here

A qualified trusted‑advisor prospect in 2026 typically:

Has "Advisor," "Fractional," or "Consultant" in their current headline OR lists 2+ advisory roles in their experience section.
References specific GTM plays, revenue milestones, or pipeline strategies in recent LinkedIn posts.
Engages with other advisors' content (sign they're part of the community).
Is not currently advising a direct competitor (search their recent recommendations).

Once your list passes these filters, you're left with 30–80 high‑confidence targets. That's the seed list for the sequence.

Step 3: Create the 3‑Touch LinkedIn Sequence

Here's the single biggest mistake I see with advisor outreach: asking for something before building any context. The best advisors are flattered to be asked, but they protect their time fiercely. Your sequence must acknowledge that, add a pinch of specificity, and give them an easy off‑ramp.

In Origami, when you create your sequencer campaign, you have two options:

Paste Your Own Templates – Write the 3‑touch sequence yourself, set the delays (e.g., Day 1, Day 3, Day 7), and launch. You keep full control over voice and angle.
Let the AI Agent Write It – Origami's agent can generate a personalized sequence for every lead automatically, pulling from their enriched profile data (title, company, industry, tools used) so each message feels custom.

Below, I'll give you the exact templates for option 1. If you're scaling beyond 50 people, I'd still start with these templates, test them for two weeks, and then switch to the AI‑written variant once you know what language works.

The Trusted Advisor 3‑Touch Sequence

Touch 1 — Connection Request (Day 1)

Carrier message: you can't send a long DM before they accept, but the 300‑character note is prime real estate.

Connection Request Note (300 characters max)

Hi [First Name], I'm building a small council of B2B sales advisors for my growth‑stage SaaS firm. Your work with [Company X or industry] stood out. Would love to connect and hear what you're seeing in the advisor space these days.

Why this works: It's not about you—it's about what they're seeing. It signals curiosity, not a sales pitch. And mentioning something specific (even their industry) shows you did your homework.

Touch 2 — Value‑First Follow‑up (Day 3)

They accepted. Now you have a 10‑day window before you become a forgotten notification. This message arrives three days after the connection, giving them time to check your profile.

LinkedIn Message

Thanks for connecting, [First Name]. I came across your post on [specific topic they posted about]—that framework around [key insight] is exactly the kind of thinking I'd want an advisor to bring to our GTM strategy.

I've been talking to a few fractional VPs this month to gut‑check our advisor model. If you have 15 minutes in the next week or two, I'd genuinely welcome your take. No pitch—just looking to learn from people who've done this well.

Why this works: You proved you read their content. The ask is small (15 minutes), the framing is peer‑to‑peer ("I'd welcome your take"), and you've removed the risk by declaring "no pitch."

If they didn't post recently, pivot to something equally specific: a common connection, a company they advised that you admire, or a mutual group they're in.

Touch 3 — Soft Close (Day 7)

By Day 7 you've either gotten a reply or you're in their "maybe later" folder. This is your last nudge, so make it respectful and useful.

LinkedIn Message

Hey [First Name], I know the calendar fills up fast. Just a quick note—I've been formalizing our advisor network and your profile genuinely fits the kind of people we want around the table.

If a brief intro call still makes sense, I'll keep it tight. If timing is off, no worries at all—happy to stay in touch. Either way, I appreciate the connection.

Why this works: It's warm, low‑pressure, and gives them an explicit out. That paradoxically increases reply rates because you're treating them like a busy professional, not a lead to be captured.

Step 4: Send the Sequence Directly from Origami

This is where most outreach processes fall apart: you export a CSV, upload it to some stand‑alone tool, map fields, break something, and end up sending "Hi {First_Name}" to a dozen people. None of that happens here.

No Export, No Switching Tools

Inside Origami, after you've refined your list and written your templates (or let the agent write them), you go to the Sequencer tab, select your contact list, and paste in the three touches. Set the delays—Day 1 connection request, Day 3 follow‑up, Day 7 final message—and hit Launch.

Origami's built‑in LinkedIn sequencer sends connection requests and follow‑up messages automatically, with the configurable gaps between touches. The platform respects LinkedIn's activity limits, so you won't accidentally get yourself flagged for spam. I usually set a daily cap of 20–30 connection requests for a new account and let the sequencer drip them out.

What Tracking Looks Like Inside the Same Dashboard

You don't need to jump to a separate analytics tool. The dashboard shows:

Opens (for InMail variants or if message preview is tracked—LinkedIn doesn't allow open tracking on standard messages, but you can track profile views as a proxy)
Clicks (if you include links)
Replies (this is the metric that matters)
Connection acceptance rate
Campaign progress (how many are in what touch)

Crucially, you can see a contact's enriched profile while looking at their activity. So when someone replies, you immediately remember: "Oh, this is the person who advised Company Y through a Series B and uses HubSpot—now I know the context for my response without opening a CRM."

Automatic Un‑enrollment

If someone replies—say, "Sure, let's chat"—they're automatically removed from the sequence. No blundering into a breakup message after you've already booked a call. It's a small feature that keeps you from looking like a robot. In 2026, that's table stakes.

What Response Rate to Expect

For a well‑refined advisor list (not a generic scrape), I typically see:

Connection acceptance: 40–55%
Reply rate on follow‑up messages: 12–18%
Conversion to a booked call: 6–10% of those contacted

If you're below those numbers after 100 touches, iterate on the list quality first (are you really hitting qualified advisors?) and then on the messaging. Usually, the list is the bottleneck.

The Sequencer Is Included—You're Only Paying for Enrichment

A quick note on pricing: the LinkedIn sequencer is included on all paid Origami plans. Your only cost is the credits you use to enrich leads—meaning you're not paying extra to send sequences. So if you've already built and enriched the list, sending is free. That's dramatically different from tools that charge per active sequence or per contact.

Iteration: When to Tweak the List vs. the Messaging

Low reply rates after 50–70 contacts? Before you rewrite all three messages, revisit the list.

Are you accidentally targeting full‑time VPs who have "Advisor" in their volunteer experience? That's a mismatch.
Are your prospects active on LinkedIn? Check their last post date. A dormant profile won't engage.
Did you go too niche? If you only have 15 people and none replied, it might be a sample‑size problem, not a messaging one.

Once the list is clean, tweak one variable at a time in the sequence. I start with the Day 1 note—changing how specific I make the mention of their work—and measure connection acceptance. Then move to Day 3's value angle if acceptance is good but replies sputter.

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How to Run a LinkedIn Outreach Campaign for Trusted Advisors in B2B Sales (2026)