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LinkedIn Outreach Campaign for Stablecoin Infrastructure Companies (2026 Guide)

Step-by-step guide to launching a LinkedIn campaign for stablecoin infrastructure companies. Real 3-touch sequences, segmentation tips, and sending from Origami's built-in sequencer.

Charlie Mallery
Charlie MalleryUpdated 11 min read

GTM @ Origami

Quick Answer: You already know how to find stablecoin infrastructure companies with Origami. Now you need to turn those leads into conversations – and that’s where Origami’s built-in LinkedIn sequencer changes the game. You can build, personalise, and launch a full multi-touch LinkedIn campaign directly from the platform. Send connection requests, follow-ups, and track replies without ever exporting a CSV. Here’s the exact process I use, with sequences you can steal.


Step 1: Refine Your Origami List for LinkedIn Outreach

If you followed the parent guide, you already have a clean list of stablecoin infrastructure companies enriched inside Origami – names, verified emails, LinkedIn profiles, tech stack, recent funding, and firmographic data. But not all contacts from that list should go into the same sequence. Segmentation is what lifts reply rates from mediocre to north of 15%.

What “qualified” looks like for stablecoin infrastructure

Stablecoin infrastructure is broad: you’ll see wallet-as-a-service providers, on/off-ramp APIs, compliance middleware, custody tech, multi-chain bridge operators, issuer platforms, and real-time settlement layers. The buying triggers and decision-makers differ wildly.

Before you load the list into a sequence, segment it inside Origami by:

  • Role: CTO, VP Engineering, Head of Blockchain, or Product Lead. Skip pure marketing roles for infrastructure plays.
  • Company size: 10–200 employees are the sweet spot. Larger issuers (Circle, Paxos) have long sales cycles and dedicated vendor evaluation teams; start with the mid-market.
  • Recent signals: Origami enriches funding data. If a company just raised a round or announced a new chain integration, that’s a timing advantage.
  • Geography: For US/EU leads, compliance and banking access are top-of-mind. For APAC and MENA, cross-border remittance infrastructure is the bigger hook.
  • Existing tech stack: Origami often surfaces tools like Fireblocks, Chainalysis, Elliptic, or custody providers. If you’re selling a complementary solution, you can reference the stack in your outreach.

Example segmentation job in Origami

Let’s say I sell a compliance automation platform for multi-chain stablecoin issuers. I’ll filter my list to:

  • Roles: CTO, Head of Blockchain Engineering, Compliance Lead
  • Headcount: 10–150
  • Location: United States, United Kingdom, Germany, Switzerland, Singapore
  • Technologies used: Chainalysis, Elliptic, or CipherTrace (if available)

This leaves me with around 120 high-intent prospects. I export a snapshot (or just keep them in Origami’s campaign builder) and move to the sequence.

If your list has a large number of leads that don’t match these signals, keep them for a later nurture track – but don’t let them dilute a tight, high-relevance campaign.


Step 2: Create the LinkedIn Sequence (With Full Copy You Can Steal)

Origami gives you two ways to build a LinkedIn sequence:

  1. Paste your own templates: Write a 3-touch LinkedIn sequence (connection request + two follow-ups) and paste it directly into the sequencer. Set the delays between each step – Day 1, Day 3, Day 7 is a solid default – and launch.
  2. Let the AI agent write it: Ask Origami’s agent to generate a personalised 3-day LinkedIn sequence for all your leads automatically. The agent pulls data from each contact’s enriched profile – title, company, industry, tech stack – and crafts messages that feel hand-written. This is helpful when you’re running campaigns at scale and need speed without sacrificing personalisation.

For this guide, I’ll give you a battle-tested manual sequence aimed at stablecoin infrastructure leads. The messaging angle: compliance & infrastructure scaling. If you’re selling something else (liquidity management, blockchain node services, an interoperability layer), swap the pain points but keep the cadence.

The 3-Touch LinkedIn Sequence for Stablecoin Infrastructure Companies

Touch 1 – Day 1: Connection Request + Note

Hi  – saw you’re building at . 

With the EU MiCA rollout and US stablecoin bills moving fast, maintaining compliant infrastructure across chains is becoming a massive operational load. I’m helping teams automate real-time compliance checks and cut audit prep time by more than half. 

Would be great to connect and share what’s working.

(80 words)

Why this works: It references a concrete regulatory tailwind (MiCA or US legislation) – a real pain in the neck for stablecoin infrastructure teams in 2026. It doesn’t pitch; it offers a reason to connect. The note fits inside the 300-character limit.


Touch 2 – Day 3: Follow-up Message (Different Angle)

Send this as a LinkedIn message after they’ve accepted the connection. If they haven’t accepted yet, Origami waits and sends it once they do, or you can set a fallback.

Hi , thanks for connecting.

One thing I’m hearing from other infrastructure leads: the cost of keeping multiple chain integrations audit-ready is ballooning, especially when you’re issuing on Ethereum, Solana, and a few L2s. 

A pattern that’s gaining traction is embedding continuous compliance rules directly into the mint/burn workflow – so you’re not scrambling before a review. 

Curious if that aligns with anything you’re exploring?

(85 words)

Why this works: It shows industry-specific knowledge (multi-chain issuance, audit readiness). The question at the end is low-pressure and invites a reply.


Touch 3 – Day 7: Final Message (Soft Close)

Hi  – one last nudge, then I’ll leave you to it.

If regulatory pressure or scaling compliance is eating into your roadmap, we’ve built a way to integrate real-time rules across chains so your team stays ahead of audits without adding headcount.

Happy to share a 5-minute walkthrough if the timing’s right. If not, totally understand.

(65 words)

Why this works: A soft close with a specific value proposition (do more without hiring). It respects their time and leaves the door open.

Personalisation variables Origami automatically fills: , , and any enrichment field like or if you want to go deeper.


Step 3: Send the Sequence Directly From Origami

This is where most tools force you to export a CSV, upload it to a separate outreach platform, and pray the sync doesn’t break. Origami is different. You build the list, you enrich it, you write (or generate) the sequence, and you hit “Launch” – all in the same platform.

Launching the campaign

Inside Origami’s campaign builder:

  1. Select the segmented list you refined in Step 1.
  2. Choose “LinkedIn Sequence”.
  3. Paste your 3-touch messages (or let the agent generate them).
  4. Set delays: Day 1 for the connection request, Day 3 for the first follow-up, Day 7 for the final message.
  5. Review a preview of how the personalisation tokens will render for a few test leads.
  6. Launch.

The built-in LinkedIn sequencer handles the sending natively:

  • Connection requests are sent with the note field populated.
  • Follow-up messages are delivered as direct LinkedIn messages, not InMails, so they land in the primary inbox.
  • Delays are respected per lead, so a contact enrolled on Tuesday gets connection request Tuesday, follow-up Thursday, final message next Monday.

No additional tools, no browser extensions that violate LinkedIn’s terms, no clunky CSVs.

Tracking and managing replies

Once the sequence is live, everything lives in Origami’s campaign dashboard. You can see:

  • Connection acceptances: How many leads have accepted and moved to the message stage.
  • Message delivery and reads: LinkedIn provides read receipts for messages; Origami pulls that in.
  • Replies: Every reply shows up as a conversation thread. And importantly, automatic un-enrollment – the second a lead replies (even with “Not interested”), they’re removed from the sequence. No risk of sending a breakup message after someone books a meeting.
  • Profile context side-by-side: While reading a reply, you still see the contact’s enriched profile – title, company, tech stack, funding – so you always remember why you reached out and can tailor your live response without switching tabs.

What response rates to expect

For a well-segmented list of stablecoin infrastructure contacts, using messaging that actually acknowledges their world (compliance, multi-chain, regulation), typical benchmarks in 2026:

  • Connection acceptance rate: 22 – 35% (higher if you reference a timely trigger like a funding round).
  • Reply rate (positive or negative): 12 – 20%
  • Meeting booked rate from outreach: 3 – 8%, depending heavily on your solution’s fit and the economic climate.

If you’re below 12% connection acceptance after 50+ requests, revisit your profile headline (does it look relevant to crypto infrastructure?) or your connection note. If you’re above 20% connection acceptance but not getting many replies, your follow-up messages might be too sales-heavy; try the more educational angle from Touch 2 above.

When to iterate on messaging vs. iterate on the list

  • Fix the list first. If you’re getting replies but they’re “not a fit” or “we’re not an infrastructure company,” your segmentation or enrichment data is off. Go back to Origami, tighten the filters, re-enrich, and try a smaller batch.
  • Fix the messaging second. If connection requests go unanswered, shorten the note, use a more specific industry hook. If follow-ups get ignored, test different angles – one that leans on regulatory urgency, another on cost efficiency.

I typically run 40-50 leads per batch, watch the first 5 days, then tweak and scale.


Why the Integrated Workflow Matters

Most LinkedIn outreach workflows are fragmented:

  • Step 1: Find contacts with a data provider (export CSV).
  • Step 2: Enrich them with another tool (another CSV).
  • Step 3: Upload to a sequencer (third tool).
  • Step 4: Monitor replies in yet another inbox.

By the time you launch, the list is stale and personalisation is a guess.

With Origami, the same prompt that found your stablecoin infrastructure leads also enriched them, segmented them, and fed them directly into a LinkedIn sequencer. You’re sending outreach within minutes of building the list, using live data. That speed-to-lead matters, especially in crypto, where a company that was quiet last week might be in the news today.

And the sequencer is included on all paid plans – you only pay for the credits used to enrich leads (1,000 free credits when you sign up, no credit card). Sending the sequences is free. If you’re already paying for a LinkedIn outreach tool, you can consolidate.


Frequently Asked Questions