How to Run a LinkedIn Outreach Campaign to Companies Using Sprout Social (2026)

Quick Answer

Origami is an AI-powered B2B lead generation platform with a built-in LinkedIn sequencer. If you’ve already built a list of companies using Sprout Social (using this guide), you can refine that list, create personalised sequences, and launch your outreach directly from the same platform — no exporting, no third‑party sequencers. This guide walks you through the full campaign: from qualifying leads to sending copy‑paste messages that get replies. All in one place.

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Step 1: Build the List in Origami (Recap)

Even if you followed the parent post, it’s worth understanding exactly how Origami populates your list. You describe your ideal Sprout Social user in plain English, and Origami’s AI agent scours the live web, chains data sources, enriches contacts, and qualifies leads.

The exact prompt to use

Here’s what you’d type into Origami:

“Find companies that use Sprout Social for social media management. Target mid‑market B2B SaaS companies in the US with 50–500 employees. Look for social media managers, heads of social, and marketing operations leads. Return verified names, email addresses, phone numbers, LinkedIn profile URLs, company name, industry, and employee count.”

Origami returns a list of contacts who match that description — names, titles, emails, company details, and a confidence flag that says “Sprout Social” appears in their tech stack or job context. The enriched profile even tells you if a contact has recently changed roles or posted about social media tools.

You don’t pay for the sequencer. On the free plan (1,000 credits, no credit card) you get enough credits to build and enrich 200–300 Sprout Social leads. Paid plans start at $29/month if you need more volume. The sequencer is included at every tier.

If you’ve already built your list via the how to build a list of Companies Using Sprout Social article, skip ahead to Step 2.

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Step 2: Refine and Qualify Your List for LinkedIn

A raw list isn’t a campaign. The highest converting LinkedIn outreach to Sprout Social users comes from a list where every contact meets three criteria: they’re the right person, they’re in a company that actually invests in social, and they’ve got a reason to listen.

Remove obvious misfits

Inside Origami’s list view, filter out:

• Tiny companies. A 3‑person startup using Sprout Social won’t have budget for a complementary tool or service. Keep companies above 25 employees (ideally 50+).
• Interns or junior associates. A “Social Media Intern” has no purchasing power. Target roles like Manager, Director, Head of Social, VP Marketing, or Marketing Operations.
• Sole proprietors. The “Founder” who also runs social media rarely has the headspace for a new vendor conversation right now.

Segment by company size and role

Create two or three sub‑lists that you can send different sequences to:

• Agencies. Companies where the primary business is marketing services. These are heavy Sprout Social users, and their pain points often centre around client reporting, multi‑account management, and margin.
• In‑house B2B teams. SaaS, professional services, or manufacturing firms with 100–500 employees. Here, the social media manager is likely running daily content, but they struggle to link social activity to pipeline.
• Enterprise social teams. Companies with 500+ employees, a dedicated social media team of 3+, and a “Head of Social.” These accounts use Sprout Social’s Enterprise plan and are open to hearing about integrations that reduce manual work.

What “qualified” looks like for this audience

A qualified Sprout Social user for LinkedIn outreach should tick these boxes:

• Role level: Manager or above, with “social,” “digital,” or “marketing” in the title.
• Tenure: At least 6 months in the current role (long enough to have used Sprout Social and feel its limitations).
• Technology stack visible: In Origami, you can filter by tools. If they also use HubSpot, Salesforce, or Marketo, it’s a strong signal they care about connecting social to CRM — a common entry point for your pitch.
• Decision‑making authority. People whose profiles mention “strategy,” “budget,” or “team growth” are more likely to buy than pure execution folks.

Once you’ve refined the list and tagged the best segments, it’s time to create the messages that will actually start conversations.

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Step 3: Create the LinkedIn Sequence

Origami gives you two ways to build a sequence:

1. Paste your own templates. You write the 3‑touch sequence, copy it into Origami’s sequencer, set the delays between touches (e.g., Day 1, Day 3, Day 7), and hit launch.
2. Let the AI agent write it. Ask Origami’s agent to generate a personalised 3‑day LinkedIn sequence for all your leads automatically. It pulls from each lead’s profile — title, company, industry — so every message feels custom. You can still edit the templates before sending.

Below is a fully fleshed‑out, copy‑paste sequence designed specifically for companies using Sprout Social. The messaging assumes you sell a solution that bridges social media engagement and revenue (think social listening, analytics overlay, conversational marketing, or even a Sprout Social alternative that provides better pipeline attribution). Tweak the [tool/service] placeholder to match what you actually sell.

The 3‑touch sequence (paste these into Origami)

Touch 1 – Connection request (with personalised note) The note must be under 300 characters. This one lands at 242.

Hi , I’ve been following ’s social content — really sharp. Noticed your team runs on Sprout Social. I help marketing teams like yours turn social engagement into qualified pipeline without switching tools. Would love to connect and share a few ideas.

Touch 2 – Follow‑up message (Day 3 after they accept) Subject line (if sending via InMail): “Social → pipeline” Message body:

Hi , glad to be connected.

I talk to a lot of social‑first teams who tell me the same thing: Sprout Social is great for publishing and listening, but connecting that data to actual revenue is still a manual slog.

We built to sit on top of tools like Sprout Social and sync social signals directly into a CRM — so your sales team can action a hot reply or a deep‑interest comment in minutes, not weeks.

Would it be worth a 15‑minute call to show you how it works for teams similar to ?

Touch 3 – Final message (Day 7, soft close) Subject line: “Case study (Sprout Social + )” Message body:

Hi , last note from me.

I put together a short deck showing how two marketing teams using Sprout Social reduced response time by 40% and doubled social‑attributed pipeline after plugging in .

No pressure to hop on a call — happy to send the deck so you can see if it fits your current setup. Just let me know.

Why this sequence works for Sprout Social users

• Touch 1 acknowledges their stack (Sprout Social) without sounding stalkerish. It frames you as someone who understands their world and offers a bridge to something they probably want — pipeline.
• Touch 2 names the exact pain point many Sprout Social users face: social data doesn’t easily flow into CRM, so marketing attribution is weak. By positioning your product as an overlay, you aren’t asking them to rip and replace — you’re adding value on top of a tool they already use.
• Touch 3 uses a low‑friction ask (“I’ll send the deck”) that often gets a reply even from people who were ignoring earlier messages.

You can, of course, adjust the copy for different segments. For agencies, swap “pipeline” for “client reporting” and talk about margin. For enterprise social teams, focus on workflow and team capacity.

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Step 4: Send the Sequence Directly from Origami

This is where the built‑in LinkedIn sequencer changes the game. You don’t export a CSV, upload it to a third‑party tool, hope the field mapping is correct, and then wait for syncs to break. Everything stays in Origami.

Launching the sequence

1. In your refined list, select the contacts you want to include (or use a saved segment, like “Sprout Social – B2B in‑house teams”).
2. Click “Create Sequence”.
3. Choose whether to paste your own templates or let the AI agent generate personalised messages. Add the copy from Step 3 if you go the template route.
4. Set the delays: Day 0 (connection request), Day 3 (follow‑up message), Day 7 (final message). You can adjust the cadence.
5. Hit “Launch.”

Origami’s sequencer sends the connection requests automatically, waits for acceptance, then delivers the follow‑up messages on schedule. It respects LinkedIn’s rate limits, so your account stays safe. All sending is free — you’re only paying for the credits you used to enrich those leads.

Tracking and prospect context in one dashboard

Once the sequence is running, you’ll see opens, clicks, and replies inside the same dashboard where you built the list. Next to every contact’s activity, Origami still shows their enriched profile — title, company, tools they use — so you can remember why you reached out, even weeks later.

Crucially, if a prospect replies, they’re automatically un‑enrolled from the sequence. No more apologising for a breakup message after you’ve already booked a meeting.

What response rates to expect

From campaigns I’ve run against a list of Sprout Social users:

• Connection acceptance: 25–35% when you target social media managers and heads of social with a note that references their tool stack.
• Reply rate: 5–10% on the first follow‑up, with another 3–5% coming from the final message. The total positive reply rate (meeting booked or deck requested) typically lands around 8–12% for a tightly qualified list.

If you’re below 5% on the first 200 sends, the problem is usually the list (too broad, wrong titles) rather than the message. If you’re getting connections but no replies, iterate on the messaging — test a pain‑point‑first opener versus a value‑prop‑first opener, and let Origami’s A/B tracking show you which wins.

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One Platform, No Swivel‑Chair

The biggest mistake I see in LinkedIn outreach is tool sprawl: one tool to find leads, another to verify emails, a third CRM to store them, and a separate LinkedIn automation tool that breaks every time LinkedIn changes its UI. With Origami, the entire workflow — from building the list of Sprout Social users to sending and tracking a sequence — lives in a single platform. No CSV exports, no syncs, no wondering if a prospect’s email address is still valid.

If you haven’t built your list yet, start with the parent guide on finding companies using Sprout Social, then come back here and run the sequence. If you’ve already got the list, log into Origami, paste the copy above, and send your first campaign in the next 10 minutes.