LinkedIn Outreach for Singapore Video Production & Ad Agency Decision-Makers (2026)

If you've already built a list of Singapore video production and advertising agency decision-makers using Origami—the AI-powered platform that now includes a built-in LinkedIn sequencer—you're ready to turn that list into conversations. The parent guide walked you through how to build a list of Singapore video production and advertising agency decision-makers. This companion post covers exactly what to do after the list is built: refine it for outreach, craft messages that resonate with agency leaders in Singapore, load everything into Origami's sequencer, and hit send.

I'm not going to waste your time with theory. I've run this exact play for media production tools and managed services targeting Lion City agencies. What follows is a step-by-step walkthrough with real message templates you can copy, paste, and launch today.

---

Step 1 — Build the List in Origami (Recap)

You probably already have your list open in Origami. If not, here's the exact prompt you'd type to find the right people:

"Find me founders, managing directors, creative directors, and heads of production at video production companies and advertising agencies in Singapore. Focus on companies with 10–150 employees that produce commercial work—TV commercials, branded content, corporate video. Include verified work emails, LinkedIn profiles, and direct phone numbers where possible."

Origami then searches the live web, enriches each contact, and returns a table with names, titles, companies, industry, LinkedIn URLs, verified email addresses, and phone numbers. It's a targeted prospect list—not a scraped dump from a database. You'll also see when a contact was last enriched, so the data is fresh.

Even on the free plan (1,000 credits, no credit card), you can build this list. If you need more than a couple hundred leads, the paid plans start at $29/month. The key: the list lives inside the same platform you're going to use to sequence. No exporting CSVs, no Zapier tangles.

---

Step 2 — Refine and Qualify the List for LinkedIn

A raw list of 500 Singapore agency contacts isn't a campaign—it's a science fair. Before you load anyone into a sequence, you need to segment and quality-check.

What "qualified" looks like for SG video/ad agencies

You're not selling to everyone who owns a camera. In Singapore's market, "qualified" means:

• Role relevance: The person actually decides on tools, workflows, or partnerships. That's founders, managing directors, creative directors, heads of production, and sometimes senior producers. Avoid junior editors, pure animation specialists (unless you're selling render farms), and purely administrative roles.
• Agency type: Pure event video companies often buy differently than commercial production houses. Separate them. Big network agencies (Ogilvy, BBH, DDB) have different budget cycles than boutique creative shops (e.g., Zendyll, The Moving Visuals Co.).
• Scale signals: A five-person indie house in Joo Chiat might buy freemium first; a 50-strong production studio with offices in Paya Lebar iPark might need an enterprise trial. Segment by employee count.
• Recent activity: If Origami enriched social signals or recent funding/expansion data, flag agencies growing headcount or opening new divisions. They're in buying mode.

How to segment inside Origami

After you run your prompt, you'll see all contacts in a spreadsheet-like view. Use the filters:

• Filter title to keep "director", "head of", "founder", "producer".
• Filter company size: group into 1–10, 11–50, 51–150.
• Filter location: some agencies are HQ'd in Singapore but have regional teams. Keep the Singapore-based contacts unless you sell region-wide.
• Remove duplicates and contacts with low enrichment confidence (Origami flags these).

Tag the segments. I typically create three buckets:

1. Boutique creative studios (1–20 employees) — value speed and cost.
2. Mid-market production houses (21–80 employees) — care about client review cycles and crew management.
3. Large network/independent agencies (80+) — need enterprise-grade collaboration and security.

Each bucket will get a slightly different first message (I'll cover that in Step 3), but you can use one master sequence and let Origami's AI personalise based on profile data if you prefer.

One last QC step: scan the list for clearly wrong roles. If you see a "CFO" at a 12-person production house, that's probably a mis-enrichment. Delete it or mark it as not qualified. A clean list is the difference between a reply rate you brag about and one you blame LinkedIn for.

---

Step 3 — Create the LinkedIn Sequence

This is where most guides go vague. I'm going to give you full message copy that's worked for me when reaching out to Singapore video and advertising folks. You can paste these templates directly into Origami's sequencer, or you can let the AI agent generate a personalised version for each prospect.

Option A: Paste your own templates

You write the messages, set the delay between touches, and launch. You can use the exact templates below.

Option B: Let Origami's AI agent write it for you

Inside the sequencer, you can ask something like:

"Generate a 3-touch LinkedIn sequence for my Singapore video production and ad agency list. Keep the tone direct, reference the agency's recent work or niche, and make sure each follow-up adds new value—don't just repeat the first message."

Origami's agent will create personalised messages for each lead, pulling in their title, company, and any enriched details. I've tested both ways. If your list is under 50 contacts, hand-coding each first touch can work. For anything larger, the AI agent saves hours and still reads like a human wrote it.

But for this guide, we'll build the manual template first—you can always swap it with AI-generated variants later.

---

The 3-Touch LinkedIn Sequence (Exact Copy)

Sequence rhythm: Day 1 (connection request), Day 3 (follow-up message after acceptance), Day 7 (final message). Delays are configurable in Origami. I set them at 2 days between touche 1 and 2, then 4 days between 2 and 3. You can go 1/3/6 if you prefer—Singapore decision-makers check LinkedIn often, so a slightly tighter cadence is fine.

---

Touch 1 (Day 1) — Connection Request Note

This note is limited to 300 characters, so every word counts. I've got two variants: one for boutique/smaller agencies and one for larger shops.

For boutique/mid-market (up to ~50 staff):

"Hi [First Name], saw [Recent Campaign or Agency Reel]—lovely colour grade. I help Singapore studios cut 10+ hours/week of client revision admin. Would be keen to connect and share a few workflows that the post houses are adopting this year. – [Your Name]"

(If you don't have a specific campaign reference, use this narrower version):

"Hi [First Name], I work with video agencies in SG to streamline review & approval so creatives spend more time on craft. Heard your team does clever branded work—keen to connect. – [Your Name]"

For larger agencies/network shops (50+ staff):

"Hi [First Name], admired the integrated content your team did for [Client/Brand]. I help agency production heads reduce version chaos and cut approval cycles by 30%+. Appreciate the connection. – [Your Name]"

Notice the pattern: genuine compliment, specific pain point (revision admin, version chaos, approval cycles), and a non-salesy promise of value. No "I'd love to tell you about our amazing platform"—that gets left on read.

---

Touch 2 (Day 3) — Follow-Up Message (after connection accepted)

This message lands 2–3 days after they accept. By now they've likely forgotten the exact note, so you anchor with a brief reminder.

Version for boutique/mid-market:

"Hey [First Name], thanks for connecting. A few studios here have started using AI-first review tools to cut down on back-and-forth over frame-by-frame feedback. One team told me they saved 14 hours/week that they now put back into pre-production. Not sure if revision overhead is something on your radar, but I'm happy to share what I'm seeing. No pitch—just a casual chat."

Version for larger agencies:

"Hey [First Name], glad to connect. A couple of heads of production at regional agencies mentioned that versioning approvals for clients like FMCGs were eating 20% of their post timeline. Some are now using structured feedback layers to compress that to under 48 hours. If that resonates, I can send you a 2-minute breakdown of how they set it up. Otherwise, enjoy your week."

Why these work: they provide concrete, credible numbers (14 hours, 20% of timeline, 48 hours) without being pushy. They also show you understand the local industry ("post houses," "FMCGs," "regional agencies"). The "no pitch" framing lowers the guard.

---

Touch 3 (Day 7) — Final Message (Soft Close)

This is the breakup/give-up message. It must add value, close the loop gracefully, and leave the door open—all without sounding passive-aggressive.

"Hi [First Name], don't want to clutter your inbox. If streamlining client feedback or shortening post-production turnarounds ever becomes a priority, I've written a short teardown of how three Singapore studios improved their revision cycles without adding headcount. I'm happy to share it—no strings. Either way, keep up the great work. – [Your Name]"

You can replace the "teardown" with a case study or link to a resource you actually have. The asset gives you a valid reason to reach out later if they don't reply.

If you want to be more direct for larger agencies:

"Hi [First Name], I'll leave it here. If version chaos or approval bottlenecks ever slow your team down, the door's open. I've got a 5-minute walkthrough of how agency production leads are cutting post cycles from 10 days to 5. Here's the link: [Your Resources]. If not, all good—love the work. – [Your Name]"

---

Personalisation tokens in Origami

When you paste these templates into the Origami sequencer, use placeholders like , , , if the list has that field. For the boutique variant, I'd use:

"Hi , saw —lovely colour grade..."

If you didn't enrich campaign data, just drop that clause and use the alternative wording. The AI agent, when generating, will automatically pull relevant details from each lead's enrichment data, so you'll get a personalised opening line without any work.

---

Step 4 — Send the Sequence Directly From Origami

This is where Origami departs from the typical list-building tool. You don't export the leads, you don't upload them to a separate outreach platform, and you don't juggle between tabs. The built-in LinkedIn sequencer means you build the list, write (or generate) the messages, and launch—all in one place.

How to launch

1. Inside your refined list, click Sequencer or Launch Campaign.
2. Choose LinkedIn Outreach.
3. Paste your three message templates into the three touch slots. Set the delay: Day 1 (connection note), Day 3, Day 7.
4. Review the preview for a few random leads to check how personalisation fills in.
5. Hit Launch.

Origami sends connection requests with your custom note. Once a lead accepts, the sequencer automatically schedules the follow-up messages. If a lead doesn't accept within a set window (default 14 days), the sequence stalls—no follow-up pings a non-connection. That keeps your sender reputation clean.

Sending & tracking

Everything lives in the same dashboard where you built the list. You'll see:

• Opens and clicks on any links you included.
• Replies threaded under each contact.
• Connection acceptance rate and reply rate at campaign level.
• Prospect context: when you click into a contact's activity, you still see their enriched profile—title, company, tools used, enrichment date—so you remember exactly why you reached out.

Automatic un-enrollment

If someone replies—"Not interested," "Tell me more," or even "Stop emailing me"—the sequencer removes them from the active flow. No one gets a Day 7 "just checking in" after they've already told you to go away or booked a meeting. This saves relationships and embarrassment.

What you're actually paying for

The sequencer itself is included on all paid plans. You only pay for the credits used to enrich the leads you sequence. The outreach sending is free. So after you've built a qualified list (which costs credits), launching a well-structured LinkedIn campaign adds no extra platform cost. That's a different model than typical tools that charge per outreach mailbox or per sequence.

Expected response rates for SG agency decision-makers

From campaigns I've run and seen others run against this audience using a clean Origami list, here's what you can expect:

• Connection acceptance: 40–55% if your profile looks credible and your note doesn't scream "cold pitch."
• Reply rate (among accepted connections): 15–22%.
• Meeting booked from replies: roughly half of positive replies convert to a call—so 6–10% of your original list.

Variations happen based on your industry, timing, and whether the messaing resonates. If your connection rate is below 35%, tweak the first note—the compliment might be too generic or the pain point not specific enough. If your reply rate is low but acceptance is high, your Day 3 message likely isn't adding new value. Experiment with sharing a link to a resource vs. a story.

When to iterate messaging vs. the list

After 50–100 prospects, look at the data:

• Low connection acceptance → improve your profile (photo, headline, activity) or make the note more personal. Try referencing a mutual connection or Singapore-specific event.
• Acceptance good, reply low → Day 3 message needs a sharper value hook. Test offering a "1-minute video breakdown" vs. a written case study.
• Replies come in but no meetings → your value prop might be misaligned with their reality. Maybe they don't suffer from revision chaos—they suffer from client acquisition. Go back to your list criteria and ask: are you reaching the right role?

Origami's sequencing dashboard lets you clone a campaign and tweak the message variants, so A/B testing is straightforward.

---

One Workflow, From List to Conversation

You started with a prompt that described your ideal Singapore video production or ad agency decision-maker. Origami built the list. You refined it. You crafted (or generated) a 3-touch sequence with the exact copy above. And you launched—all inside the same tool, with tracking that shows you who's opening, clicking, and replying.

No CSV exports. No syncing with a separate outreach platform. No forgetting why you messaged someone because their profile data is sitting somewhere else. That's the real advantage: you see the full picture in one view.

If you haven't built the list yet, start with the parent guide on prospecting Singapore video production and advertising agencies. If you already have a list in Origami, take the sequence templates above, paste them in, and hit launch. You'll know within two weeks if the campaign resonates.

Tweak, learn, and repeat. That's how a practitioner runs outreach in 2026.