How to Run a LinkedIn Outreach Campaign for Shopify Plus Merchants Hiring a Head of Ecommerce (2026 Tactical Playbook)

Quick Answer: Origami has a built-in LinkedIn sequencer that lets you find, enrich, and message Shopify Plus merchants hiring a Head of Ecommerce — all from one platform. No CSVs, no syncing. You build a list, paste a sequence (or let the AI write it), and launch. Here’s the 2026 playbook for turning that list into conversations.

You’ve already used the parent guide to build a list of Shopify Plus merchants hiring a Head of Ecommerce. Now the real work starts: refining that list for LinkedIn, crafting a sequence that doesn’t sound like every other salesperson, and sending it directly from Origami’s sequencer — which is free to use on any paid plan.

This guide assumes your list is sitting in an Origami project. I’ll walk through segmenting it, writing three specific messages that reference the hiring trigger, and launching a campaign that gets replies. I’ve run this exact workflow; the templates here are what I’d send tomorrow.

Step 1: Refine & Segment Your List Before You Send a Single Message

Your raw list from Origami includes every Shopify Plus merchant with an active job posting for “Head of Ecommerce” (or similar titles). Not every contact on that list deserves a LinkedIn touch yet. You need to isolate the decision-maker and clean out noise.

1.1 Isolate the Right Contact Person

The job posting means the Head of Ecommerce role is empty. You won’t be messaging that person — they’re not hired yet. The hiring manager is usually the CEO, Founder, or COO. In Origami, your list already has enriched contact fields: name, title, email, LinkedIn URL, and company details.

Open the project, click Filter, and do this:

Title contains any of: CEO, Founder, Co-Founder, COO, President, Managing Director.
Exclude titles like “Head of Ecommerce”, “Ecommerce Director”, “VP Marketing” unless you suspect someone is wearing two hats (rare).
If the job was posted by a specific HR lead, Origami often surfaces that person’s name in the company-level data. Keep only the most senior operational leader.

You now have a list of people who can hire Head of Ecommerce candidates — and who will feel the pain of a drawn-out search.

1.2 Segment by Company Revenue & Location

A Shopify Plus store doing $3M ARR has different problems than one doing $30M. Segment into two buckets:

Mid-market ($3M–$15M revenue): The founder is probably still deeply involved in ops. They need a Head of Ecommerce to offload the day-to-day. Messaging should focus on time savings and de-risking the hire.
Scale-ups ($15M+): There’s already a leadership layer. They’re hiring to replace a Director or to build a bigger team. Messaging should lean toward strategic enablement for the incoming exec.

Also filter by country/region if your solution has geographic constraints. You can bulk-tag contacts right inside Origami.

1.3 Qualification Check: Is the Role Really Live?

A job posting from six months ago might be stale. In Origami, you’ll see a “First Seen” date for each lead. I recommend only keeping leads where the role was first spotted in the last 45 days. If you see the same merchant reposted the role twice in that window, they’re actively struggling to fill it — gold.

At this stage, your refined list should be 50–200 contacts. Small enough to personalize at scale, big enough for meaningful sequence data.

Step 2: Create the LinkedIn Sequence (Two Ways)

Origami gives you two options for building the sequence:

Paste your own templates – You write a 3-touch sequence, plug it into the sequencer, and let Origami handle sending and timing.
Let the AI agent write it – Origami’s agent reads each lead’s profile (title, company, industry, job posting context) and generates a personalized 3-day sequence automatically. Every message feels custom because it uses the data you enriched.

I’ll show you a set of proven templates you can paste. Even if you let the AI generate messages, you’ll want a baseline to review the copy.

The 3-Touch LinkedIn Sequence for Shopify Plus Merchants Hiring a Head of Ecommerce

This sequence follows a connection request + two follow-up messages. Delays are configurable; I use Day 1 (connection request), Day 3 (first follow-up), Day 7 (final touch). Adjust based on your audience’s response patterns — tech-savvy founders often reply faster.

Touch 1 – Connection Request Note (Day 1)

This goes into the “Add a note” field when you send the connection request. 300-character limit, so make every word pull its weight. Reference the job opening directly.

Template:

Hi [FirstName], saw [Company] is hiring a Head of Ecommerce. Scaling Shopify Plus ops while recruiting is a tough balancing act. I help growth-stage merchants shorten that learning curve for new leadership. Would like to connect.

Why it works: It acknowledges the trigger (hiring), positions you as a peer who gets the challenge, and doesn’t ask for anything.

Touch 2 – Follow-Up Message After Connection (Day 3)

Only sent if the connection request was accepted. This is a plain LinkedIn message. Keep it under 600 characters — no one reads longer on mobile.

Subject: Quick thought re: your Head of Ecommerce search

Body:

Thanks for connecting, [FirstName]. I know finding someone who truly understands Shopify Plus, team building, and revenue ops is brutal. We actually put together a short list of the 5 non-obvious skills to look for in that first 90-day hire — based on conversations with founders who’ve nailed it. Happy to share it if you’d find it useful. No pitch, just something to help.

Why it works: You’re giving immediate value without asking for a call. The “5 skills” asset is a proven door-opener. If they reply, they exit the sequence automatically — no awkward follow-ups.

Touch 3 – Soft Close (Day 7)

Last touch. Don’t be desperate. Offer a low-friction way to stay in touch.

Subject: One last note

Body:

Hi [FirstName], just a quick one. If your hiring timeline gets pushed or the new Head of Ecommerce needs a faster ramp on the tech stack side, I’d be glad to chat. Either way, best of luck with the search — getting the right person changes everything. Let me know if I can help in the future.

Why it works: Ends the sequence gracefully, leaves the door open. No “breakup” if they haven’t replied; it’s just a respectful final touch.

How to Paste These into Origami’s Sequencer

In your Origami project, select the refined list.
Click Sequences > New LinkedIn Sequence.
Choose Manual Templates. Paste each step into the template builder.
Set delays: Connection request immediate → Touch 2 after 2 days → Touch 3 after 4 days (so Day 1, Day 3, Day 7).
Save the sequence. Origami will automatically insert [FirstName], [Company], and other fields from your enriched data.

If you prefer the AI-generated route, just toggle to AI Sequence and prompt it with: “Write a 3-message LinkedIn outreach about supporting Shopify Plus brands that are hiring a Head of Ecommerce. Tone consultative, no jargon.” The agent will generate variations for each contact — you can approve or tweak before launch.

Step 3: Launch the Sequence Directly from Origami

This is where Origami saves you hours of exporting, syncing, and switching tools. You build the list and send the sequence in the same dashboard.

3.1 Sending & Tracking

Once your sequence is saved, hit Launch on the project. Origami’s team-sequence feature will:

Send connection requests with your note.
Monitor for acceptances, then send the next touch automatically.
Track opens, clicks, and replies.

All activity appears in a single feed per contact. While looking at a reply or click event, you can still see the enriched profile — job posting context, company tools used, recent funding, etc. You know exactly why you reached out without leaving the platform.

3.2 Automatic Un-Enrollment

If a lead replies to any message, they exit the sequence instantly. No one receives a breakup template after they’ve already booked a meeting. Origami also pauses the sequence if a connection request is pending longer than 14 days, preventing stale invitations.

3.3 What Response Rate to Expect

For this specific audience — founders/CEOs of Shopify Plus brands actively hiring — I’ve seen reply rates between 8% and 14% on the first touch (acceptance + reply) and an additional 5–7% on the follow-ups. These are people who live in LinkedIn and feel the pressure of the hire. The “5 skills” asset usually drives half the positive replies.

If your rate drops below 6%, check two things: messaging relevance (are you referencing the hire?) and list freshness (are the job postings older than 60 days?). Fix the messaging first, then tighten the list.

Step 4: When to Iterate on Messaging vs. Iterate on the List

You’ll know within 48–72 hours if a sequence needs work. Here’s a simple rule of thumb:

Low connection acceptance rate (<25%): Your list targeting is off, or the connection note doesn’t resonate. Check if you’re reaching the right title (maybe it’s a COO, not CEO) and if the note feels like a template. Segment further by revenue before rewriting.
High acceptance, low reply rate (<5%): The follow-up isn’t adding value. Swap the asset or the opener. Try asking a question instead: “What’s the number one thing keeping you up about this hire?”
Replies but no meetings: The soft close needs more clarity. Instead of “chat,” offer a 15-minute call specifically to review their tech stack or hiring criteria.

Origami’s analytics break this down per sequence step, so you can pinpoint the leak.

One Platform, From List to Meeting

The biggest time-waster in LinkedIn outreach used to be juggling tools: one for lists, one for sending, one for tracking. Origami eliminates that. You describe your ideal customer in plain English (or use a pre-built project from the parent guide), the AI builds and enriches the list, and the built-in sequencer handles all LinkedIn activity. No exporting CSVs. No syncing. The dashboard shows you opens, clicks, and replies next to the original enrichment data, so you always know why you’re messaging someone.

If you haven’t built your list yet, go back to the guide on finding Shopify Plus merchants hiring a Head of Ecommerce. Then come here, copy the sequences, and launch in under 15 minutes.

I’ve used this exact playbook to book conversations with founders while they’re still writing the job description. The early timing is the unfair advantage — own it.

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How to Run a LinkedIn Outreach Campaign for Shopify Plus Merchants Hiring a Head of Ecommerce (2026 Tactical Playbook)