How to Run a LinkedIn Outreach Campaign Targeting Recently Funded Series B SaaS Companies in 2026

Quick Answer: Origami isn't just a list‑building tool — it comes with a built‑in LinkedIn sequencer that sends connections, follow‑ups, and tracks replies. The fastest way to run outreach to recently funded Series B SaaS companies is to build your list with a single prompt in Origami, refine it, then launch a 3‑touch sequence directly from the same dashboard. No CSVs, no syncing.

This guide walks you through doing exactly that. If you haven't built your list yet, start with our post on how to build a list of Recently Funded Series B SaaS Companies. Once you have the list, come back here and follow the steps below.

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Step 1: Build the List in Origami (Recap)

If you're starting from scratch — or just want to double‑check your targeting — here's the exact prompt you'd type into Origami.

Find recently funded Series B SaaS companies in the US. Include CEO, VP Sales, Head of Growth, and VP Marketing. Must have raised in the last 6 months, confirmed Series B round.

Origami's AI agent searches the live web, chains funding data from Crunchbase and PitchBook, enriches contacts from multiple sources, and qualifies leads automatically — all from that one prompt. You get back a list with:

• Verified names and job titles
• Business emails and direct phone numbers
• Company size, industry, and funding round details
• LinkedIn profiles for each contact

You can test it for free — 1,000 credits, no credit card required. That's easily enough to build a list of 200‑300 qualified prospects.

Already have your list? Great. Move on to Step 2.

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Step 2: Refine and Qualify Your List for LinkedIn

A raw list of 300 contacts isn't a campaign. You need to segment and prioritise so your messaging lands with the right intensity. Here's how I qualify a Series B SaaS list for LinkedIn outreach.

1. Remove bad fits

Scroll through the list in Origami and delete anyone who doesn't match your ideal profile. Common reasons to cut:

• Wrong seniority – If you sell to VPs and Heads, remove directors or individual contributors unless they're in a tiny company where they own the budget.
• Irrelevant function – A VP of Engineering at a Series B SaaS company isn't going to buy your outbound prospecting tool. Stick to revenue and marketing leaders.
• Wrong geography – If you only sell in North America, ditch EMEA contacts. Origami lets you filter by location natively.
• Extremely early‑stage post‑funding – Companies that closed their round 2 weeks ago are pure chaos. Give them a month to settle before reaching out. I usually keep only those who raised 2‑6 months ago.

2. Segment by buying trigger

For recently funded Series B SaaS companies, the buying trigger is almost always the same: they need to deploy capital quickly and show growth. But the urgency differs by department. I create three sub‑audiences:

• CEO/Founder – Highest pressure. They're thinking about 12‑month runway, hiring plans, and board expectations. Messages here should connect to strategic outcomes, not features.
• VP Sales / Head of Growth – They just got (or are about to get) new headcount and quota. They live and die by pipeline velocity. This is your easiest audience if you can prove you make their reps more productive.
• VP Marketing – They're likely ramping demand gen spend. If your tool influences pipeline or attribution, pitch that angle.

Origami shows you each contact's title and company details in the same view, so you can drag‑and‑drop prospects into custom segments or apply tags while reviewing. Keep it simple; three segments is plenty for LinkedIn.

3. What "qualified" looks like

A qualified lead for this list checks all of:

• Company raised a Series B round. Confirmed.
• Round closed between 2–6 months ago. Not earlier, not last week.
• Contact holds a revenue, growth, or exec title.
• Contact is active on LinkedIn (Origami often shows recent activity).
• Company has at least 50 employees (you'll waste time on teams of 12 where a CEO does everything).

Once refined, you'll likely have 100–150 solid prospects. That's plenty for a LinkedIn campaign that won't burn your account.

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Step 3: Create the LinkedIn Sequence

Now the list is tight, it's time to build the outreach sequence. Origami gives you two paths, and both live inside the same sequencer.

Path A: Paste Your Own Templates

Write your own 3‑touch sequence and drop the templates into Origami. You set the delays between touches — I use Day 1, Day 3, Day 7 — and hit Launch. The system takes care of sending each message with the correct timing.

Path B: Let the Agent Write It

Ask Origami's AI agent to generate a personalised 3‑day LinkedIn sequence for every lead in your list. The agent reads each contact's title, company, and industry data and crafts unique messages. If you're short on time (or you've never written for Series B founders before), this is a quick way to get going.

For this post, I'm going to give you the exact templates I'd use for Path A. You can copy these, tweak them for your product, and paste them straight into Origami's sequencer.

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The 3‑Touch LinkedIn Campaign: Recently Funded Series B SaaS

Who you're messaging: CEO, VP Sales, Head of Growth, VP Marketing at a SaaS company that raised a Series B round within the last 6 months.

Goal: Book a 15‑minute exploratory call.

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Touch 1 – Connection Request (Day 1)

LinkedIn connection notes are short. You get 300 characters, so every word counts. Anchor on their recent win (the funding) without sounding like a stock congratulator.

Congrats on the recent Series B! Noticed [Company] is scaling fast — I help B2B SaaS teams turn fresh funding into predictable pipeline without burning headcount. Would love to connect.

Why it works:

• References the funding event (relevance).
• Ties to a pain point (deploying capital efficiently).
• "Without burning headcount" signals you understand the pressure to hire smart, not just hire fast.

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Touch 2 – Follow‑Up Message (Day 3)

Only send this to people who accepted your connection. Keep it casual, and ask a low‑friction question that leads naturally to a call.

Subject line: Post‑Series B outbound strategy

Hey [First Name], thanks for connecting.

I've noticed a pattern with Series B SaaS teams: 3‑6 months post‑funding, outbound becomes the #1 priority, but also the biggest source of waste. Building lists, chasing wrong titles, rep time on unqualified accounts.

Is this something you're actively looking at right now? I'd be happy to share a framework we've built for turning funding into pipeline without bloating headcount.

Worth a 10‑min chat?

Why it works:

• Shifts from "congrats" to a specific, shared challenge.
• The phrase "actively looking at" filters out tyre‑kickers.
• "Framework" implies you're giving away IP, not selling.
• Soft close: "Worth a 10‑min chat?"

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Touch 3 – Final Message (Day 7)

This is the breakup email (well, LinkedIn message). The goal isn't to pitch harder; it's to leave the door open and give them an easy way out.

Subject line: Closing the loop — scaling post‑funding

Hi [First Name], circling back one last time.

Totally understand if scaling outbound isn't a priority right now. If it is on your roadmap for this quarter or next, I'm happy to hop on a quick call. No pitch — just a tactical conversation on what's worked for other funded SaaS teams at a similar stage.

If not, no worries at all. Thanks for connecting.

Why it works:

• Removes pressure entirely.
• "On your roadmap" gives permission to defer gracefully.
• "No pitch" differentiates you from 90% of inbox clutter.
• Polite, confident sign‑off.

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Customisation note: Replace bracketed fields like [Company] and [First Name] with Origami's dynamic tags. The sequencer fills these in automatically for each contact.

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Step 4: Send the Sequence Directly from Origami

Here's where Origami saves you the heavy lifting. You don't export a CSV, you don't upload to another tool, and you don't sit there copy‑pasting 150 notes manually.

Launch the campaign

Once your templates are set and delays configured, hit "Launch Sequence." Origami's built‑in LinkedIn sequencer will:

• Send connection requests with notes on Day 1.
• Automatically send Follow‑Up messages to everyone who accepted your connection, exactly when you scheduled (Day 3, Day 7).
• Respect LinkedIn's daily limits to keep your account safe.

You can set the delays to whatever works for your rhythm — Day 1 / 3 / 7 is my default, but some teams prefer Day 1 / 5 / 10 for slower‑moving executive audiences.

Track everything in one dashboard

This is the part I love. Because you built your list in Origami and are sending from Origami, all the context lives in the same place. When you open a prospect's profile in the dashboard, you see:

• Their original enriched profile (title, company, tools they use, recent news)
• The sequence they're enrolled in
• Which touches have been sent, opened, clicked, or replied to
• Timestamps for everything

If a VP Sales replies "Sounds interesting, send me some times," you can immediately click over to their company profile and see what tech stack they use, how many employees they have, and what round they raised — without switching tabs or digging through a CRM. That context makes your reply sharper.

Automatic un‑enrollment

Nobody wants to send a breakup message after a prospect already booked a meeting. Origami's sequencer detects replies (yes, it handles LinkedIn's message threading) and automatically removes them from the rest of the sequence. If someone says "Let's chat" on Day 3, they'll never see the Day 7 message. It just works.

What response rates to expect

With a well‑targeted list and the messaging above, here are realistic benchmarks for Series B SaaS audiences in 2026:

• Connection acceptance: 25‑35%. The funding hook works.
• Reply rate (after connecting): 8‑15% of accepted connections.
• Meeting booked: 2‑4% of the total list.

These numbers assume your list is legitimately well‑qualified (see Step 2) and you're not blasting 500 people a week. If you're seeing sub‑8% reply rates, the first thing to check isn't the messaging — it's the list. Are you reaching out to companies that raised 8+ months ago? Are you targeting the wrong title? Often, a 10‑minute refinement in Origami does more than rewriting five variations of the same message.

When to iterate

After the first 50 touches, look at the data:

• Low connection acceptance? Tweak the Connection Note. Try testing a version that uses a specific data point (like their exact round amount) instead of a generic congrats.
• High connections, low replies? Your Follow‑Up message isn't landing. I'd try making the Day 3 message even more specific, maybe calling out the fact that Series B SaaS companies typically have a 12‑18 month window to prove ROI before the next fundraise. That urgency can move the needle.
• Good replies but no meetings booked? The problem is likely your call‑to‑action. Replace "Worth a 10‑min chat?" with "Happy to send over a one‑pager — just let me know if you want it." Lower the ask.

If you changed the messaging and still see poor results, go back to the list. Segment by company size or round date and test subsets. Origami makes that easy because you're not locked into static exports.

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The Full Picture: One Platform, End‑to‑End

A lot of people think of Origami as a prospecting tool — a way to build lists. But the sequencer is bundled into every paid plan, and it's designed so you never leave the environment. You prompt to find leads, refine them, sequence them, send them, track replies, and even see the context that made the lead valuable in the first place. All from one dashboard.

The sequencer itself is free to use; you only pay for the credits you consume enriching contacts. Paid plans start at $29/month. That means you can run an entire LinkedIn campaign — list‑building through tracking — for less than the cost of a single premium LinkedIn Sales Navigator seat.

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