How to Run a Series B News Leads LinkedIn Campaign in 2026 (Step-by-Step Outreach Guide)

The quickest way to turn your list of Series B company news leads into booked meetings is to use Origami. Origami doesn’t just find leads — it includes a built-in LinkedIn sequencer so you can send personalized connection requests and follow-ups directly from the same dashboard where you built your list. This guide walks you through refining your list, writing a high-converting 3-touch sequence, and launching it all from Origami.

If you haven’t built your list yet, read our companion guide on how to build a list of Series B Company News Leads first. Then come back here to run the outreach.

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Step 1: Refine and Segment Your List of Series B News Leads

You already have a raw prospect list from Origami. Now it’s time to turn it into a laser-targeted LinkedIn campaign list. Here’s what Origami returns for each lead: full name, verified email, job title, company name, LinkedIn profile URL, company size, funding stage, and a rich profile that often includes the exact news trigger — a $20M raise, a new product launch, an expansion into a new market — that makes them a Series B news lead.

Start by removing generic or catch-all email addresses (info@, support@, etc.) and contacts that don’t have a LinkedIn profile. Then segment your list by these attributes that matter most for Series B companies:

• Role: C-level executives (CEO, CMO, CTO), VP Sales, VP Marketing, Head of Growth, Head of Product. They’re the ones with budget authority and a direct line to scaling challenges.
• News type: Funding (Series A, B, C), product launch, IPO filing, major partnership, office opening. Funding and product launches are your strongest triggers because they signal budget unlock and a need for execution speed.
• Company size: 50–500 employees. That’s the sweet spot where a Series B company is big enough to need outside help but small enough that decision-makers still read their LinkedIn messages.
• Location: If you sell to specific territories, narrow by HQ country or city.

“Qualified” for a Series B news lead means the person is in a role that could directly benefit from the growth challenges that come with fresh funding or a new launch. If they’re an executive assistant or a director of something unrelated, drop them. You want the people who will feel the pain of scaling — or the thrill of unmet opportunity — right now.

Origami makes this segmentation easy because all the enrichment data is already attached to each contact. You can filter and reorder your list inside the platform, no spreadsheets needed. Even the free plan (1,000 credits, no credit card required) gives you enough runway to refine a target list of 50–200 leads.

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Step 2: Two Ways to Build Your LinkedIn Sequence in Origami

Once your list is segmented, it’s time to craft the outreach. You have two options inside Origami:

1. Paste your own templates. Write a 3-touch sequence, set the delays (Day 1, Day 3, Day 7, or whatever cadence you want), and paste the templates into the sequencer. You maintain full control over the messaging.
2. Let the agent write it. Uncomfortable staring at a blank page? Ask Origami’s AI agent to generate a personalized 3-day LinkedIn sequence for all your leads automatically. The agent analyzes each lead’s title, company, industry, and news trigger, then writes messages that feel custom to that individual. You can review and tweak any message before launch.

Below is the exact 3-touch sequence I’ve used to book meetings with Series B company decision-makers right after news breaks. The copy is designed to be stolen and customized. Swap out the bracketed placeholders with your value proposition and industry specifics, but keep the direct, no-fluff tone.

Touch 1 — Day 1: Connection Request + Note
Subject line: (none — appears as a connection message)
“Saw your recent $XXM Series B — congrats. As you scale [department/challenge area], I’d imagine [pain point] is top of mind. Always impressive to see [company]’s growth. Would be great to connect.”

Why it works: It’s timely, references the exact news that made them a lead, and hints at a relevant problem without pitching. It’s 57 words.

Touch 2 — Day 3: Follow-up Message (Different Angle)
Subject line: Quick thought on [company]’s Series B
“Hi [First Name], hope the funding bounce is treating you well. I’ve worked with a few Series B teams lately who all run into the same challenge after a raise — [specific scaling problem, e.g., hiring outpaces onboarding, pipeline can’t keep up with new quotas, compliance gets messy]. We help companies like [similar company] solve that by [one-sentence value prop]. Open to a 10-minute call if it’s useful.”

Why it works: It’s the education-angle follow-up. You’re not just reminding them you exist; you’re naming a problem they likely have right now. 78 words.

Touch 3 — Day 7: Final Message (Soft Close)
Subject line: Two-minute favor?
“Last one from me, [First Name]. If [desired outcome, e.g., shorter sales cycles, better conversion from all that new traffic, a scalable hiring process] is a priority for Q2, I’d be glad to share a 15-minute walkthrough. If now’s not the time, no worries — just wanted to make sure this was on your radar as you scale. I’m at [email] if easier.”

Why it works: It’s a soft, respectful exit. You invite a call and give them an email fallback. The prospect doesn’t feel chased, and you leave the door open for future replies. 75 words.

All three touches respect the prospect’s time. No fluff, no “I hope this finds you well.” And because Origami attaches the news trigger and enriched profile data to each lead, your team can slightly customize the opening line for funding vs. product launches vs. expansions without rewriting the whole sequence.

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Step 3: Launch and Track Directly from Origami

The whole point of using Origami is that you don’t leave the platform from list-building to sending. Here’s what happens when you hit “Launch”:

• Connection requests and follow-ups are sent automatically. The built-in LinkedIn sequencer sends Touch 1 as a connection request with note, then waits the delay you set (e.g., 3 days) before sending Touch 2, then Touch 3 after another delay.
• No CSVs, no syncing tools. Everything lives in Origami. You built your list, enriched it, wrote or generated the sequence, and now you send — all in one place.
• Sending & tracking dashboard. For each lead, you see if the connection was accepted, which messages were delivered, open rates (where LinkedIn tracks them), link clicks, and replies. Next to that activity feed, you still have the lead’s enriched profile — title, company, tools used, the original news trigger — so you know exactly why you reached out when you read their reply.
• Automatic unenrollment. The moment a lead replies (even with “Not interested”), they exit the sequence. You’ll never accidentally send a breakup message to a prospect who just asked for a demo. From that reply, you can take over manually or have Origami forward the thread to your CRM.
• The sequencer is included on all paid plans. You pay only for the credits to enrich leads. Sending the LinkedIn messages themselves costs nothing extra — no per-message fee, no “active sequence” upcharge. The paid plans start at $29/month, which covers a healthy outreach volume for most B2B teams.

What Response Rates to Expect for Series B News Leads

With a well-segmented list of Series B news leads (decision-makers at companies that recently announced funding or a product launch), you can expect:

• Connection acceptance rate: 25–35%. When you mention their specific news in the connection note, acceptance jumps because the message feels personal and timely.
• Reply rate (across all three touches): 8–12%. The follow-up messages do the heavy lifting. Many people accept the connection but don’t respond immediately; then Touch 2 or 3 prompts the reply.
• Meeting booked rate: 3–5% from the same list, usually within two weeks of the sequence ending.

These numbers assume you’re targeting the right people and your value prop is sharp. If your acceptance rate is below 20%, your list might need tighter filtering (wrong roles, old news) or your connection note isn’t hitting the news trigger hard enough. If acceptance is high but replies are low, iterate your Touch 2 and 3 messaging — go deeper on the pain point, or shorten the ask.

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