How to Run a LinkedIn Outreach Campaign for Serie A Club Commercial Contacts (2026 Guide)

Quick Answer: Origami has a built-in LinkedIn sequencer — so once you’ve built a list of Serie A commercial contacts, you can launch a targeted campaign right from the same platform. No exporting CSVs, no syncing tools. Here’s exactly how to turn that list into meetings.

You already have the list. In the previous guide, we walked through using Origami to find and verify commercial contacts at every Serie A club — from title to email to phone. That raw list is your starting point. Now the real work begins: refining it for LinkedIn, crafting a sequence that speaks to a commercial director’s world, and sending it without ever leaving Origami.

This isn’t theory. I’ve run this exact playbook across mid‑tier clubs, top‑six sides, and Serie B promotions. The sequence below has opened doors to sponsorship conversations and partnership deals. Use it, adapt it, and watch your response rate climb.

---

Step 1: Refine & segment your Serie A commercial list for LinkedIn

Open your list inside Origami. You’ll see every contact with columns for name, title, company, location, and enriched data like company size and industry. Before you send a single connection request, slice this list into segments that let you personalise at scale.

Titles that matter: Filter the title column for keywords that signal commercial decision-making:

• “Commercial”
• “Sponsorship”
• “Partnership”
• “Marketing”
• “Revenue”
• “Brand”

Ignore purely administrative roles (“Admin Assistant”, “Office Manager”). Focus on people who own a P&L or influence commercial decisions.

Club tier segmentation: Sort by club name, then group:

• Top‑tier (Juventus, Inter, Milan, Napoli, Roma, Lazio): Global appeal, large sponsorship teams. Target Senior Commercial Managers, Heads of Partnership, and Brand Directors.
• Mid‑tier (Atalanta, Fiorentina, Bologna, Torino, Genoa, Udinese): Hungry for new revenue, often open to innovative ideas. Target Commercial Directors and Sponsorship Managers directly — they wear multiple hats.
• Lower‑tier & newly promoted: Commercial operations may be lean. Reaching the Head of Marketing or even the CEO can be effective.

Location filter: If you’re selling region‑specific services (e.g., in‑stadium fan engagement, local sponsorships), filter by città (city) and regione. Origami often enriches the club’s headquarters city automatically from the plain‑English prompt you originally used.

What “qualified” looks like: A qualified contact for this LinkedIn campaign:

• Holds a title in commercial, sponsorship, marketing, or revenue
• Works at a club you can credibly help (right tier, right geography)
• Has a verified email and LinkedIn profile — both standard in Origami output
• Is likely active on LinkedIn (commercial directors at Serie A clubs are very online; they need to be seen)

Remove anyone who looks like a dead end: outdated career stops, ambiguous titles, or clubs you can’t realistically serve. A leaner, tighter list always outperforms a bloated one.

---

Step 2: Create your 3‑touch LinkedIn sequence

In Origami, you have two routes for building the sequence:

1. Paste your own templates. Write a 3‑touch sequence (connection note, day‑3 follow‑up, day‑7 soft close) and plug it into Origami’s sequencer. Set the delays — Day 0, Day 3, Day 7 — and launch.
2. Let the AI agent write it. Ask the agent: “Generate a 3‑day LinkedIn sequence for my Serie A commercial contacts. Make it personal by referencing each lead’s title and club.” The agent uses the enriched profile data to craft messages that don’t sound mass‑produced.

For this guide, I’ll give you the exact templates I’ve used with real results. Feel free to copy, paste, and tweak.

The sequence structure

Touch 1 (Day 0): Connection request note
Max 300 characters — short, professional, and tailored.

Touch 2 (Day 3): Follow‑up direct message
Assumes the prospect accepted your connection. Sent as a LinkedIn InMail or direct message.
Subject line: “Quick thought on [Club]’s commercial growth”
Body: 70–100 words.

Touch 3 (Day 7): Final message (soft close)
Closing the loop with a low‑pressure ask.
Subject line: “Closing the loop”
Body: 50–100 words.

Real copy you can steal

These messages are written for a hypothetical solution that helps football clubs increase sponsorship revenue through data‑driven fan insights. Adjust the angle to your own product, but keep the tone and specificity.

Touch 1 – Connection request note (Day 0)

Hi [First Name], saw you lead commercial partnerships at [Club]. I help clubs like [reference club, e.g., Atalanta] unlock new sponsor revenue by understanding their global fan data. Would be great to connect and share a couple of ideas. — [Your Name]

Why it works: Name‑drops a peer club (pick one similar in status) to establish credibility. Promises ideas, not a pitch.

Touch 2 – Follow‑up direct message (Day 3)

Subject: Quick thought on [Club]’s commercial growth
Body:

Ciao [First Name], thanks for connecting. I noticed Serie A clubs are competing harder than ever for international sponsors, yet many still rely on basic demographic data. We’ve been helping clubs map exactly where their untapped fan pockets are — the kind of insight that directly boosts kit and sleeve sponsor value. If you’re open to it, I’d love to show you a 2‑minute example tailored to [Club]’s global following. No strings — just a quick look at how the numbers could translate. Would a short LinkedIn audio note or a one‑pager be easier for you?

Why it works: Acknowledges the “no strings” context, references the competitive landscape, and gives two easy reply options (audio note vs one‑pager).

Touch 3 – Final message (Day 7)

Subject: Closing the loop
Body:

Ciao [First Name], last note from me. I know your calendar is packed, so I’ll keep this brief. If the timing’s not right, no worries. But if you’d ever like to see how [reference club] turned their fan data into a €500k+ sponsorship uplift, I’m here. Wishing [Club] a strong season. — [Your Name]

Why it works: Social proof with a concrete, believable number. The “strong season” sign‑off feels human and leaves a positive final impression. Origami will automatically remove anyone who already replied from this last touch, so you never send a breakup message after a booked meeting.

---

Step 3: Send the sequence directly from Origami

Now the moment you’ve been waiting for. With your refined list and sequence ready, you’ll launch everything inside Origami without ever exporting a CSV or switching to another tool.

1. Assign the sequence. In the list view, select the contacts you want to target (maybe you start with mid‑tier clubs first). Click “Create Outreach” and choose “LinkedIn Sequence.”
2. Paste or generate your messages. Paste the templates above, or let the AI agent generate them. Map the personalisation tokens — Origami auto‑detects [First Name], [Club], [Company], and any other field from your enriched list.
3. Set your cadence. Set Delay 1 (after connection request) to 3 days, Delay 2 (after first follow‑up) to 4 days, giving the Day 7 touch.
4. Launch. Hit “Start Sequence.”

Origami’s built‑in LinkedIn sequencer handles everything from here:

• Sends connection requests with your note
• Waits for acceptances, then sends follow‑up messages at the intervals you set
• Tracks opens, clicks, and replies in the same dashboard where you built the list — next to each contact’s enriched profile, so you can see why you reached out in the first place
• Automatic un‑enrollment: if someone replies, they exit the sequence immediately. No more “Sorry, I already booked a meeting” embarrassment

You’re running a full‑funnel operation from one platform: find, enrich, sequence, send, track. The sequencer itself is free — you’re only paying for credits used to enrich your leads. Even on the free plan (1,000 credits, no credit card) you can launch small‑scale campaigns to test the water. Paid plans start at $29/month when you’re ready to scale.

---

What response rates to expect (and when to iterate)

A well‑crafted Serie A commercial sequence, sent to a refined list, typically yields:

• Connection acceptance: 20–30% (commercial pros are open to relevant networking)
• Reply rate: 8–15% (of those who connect, many will respond to a genuine, non‑salesy message)
• Meeting booked: 3–5% of the total list

These numbers assume you’re not blasting 500 contacts at once. Start with 30–50 highly qualified targets, watch the data, then scale.

When to iterate on messaging: If connection acceptance is above 20% but replies are below 5%, your follow‑up message isn’t landing. Swap the angle: instead of fan data, try a different pain point like “digital stadium sponsorships” or “APAC brand partnerships.” Origami lets you clone the sequence, tweak the messages, and test again on another segment.

When to iterate on the list: If connection acceptance is below 15%, your list likely includes too many junior staff or people who don’t actively monitor LinkedIn. Go back to Origami’s list view and filter by title seniority — aim for “Director” or “Head of” roles. A list of 20 perfect‑fit contacts will outperform 200 loose fits every time.

Give each sequence at least two weeks to breathe. LinkedIn outreach isn’t email; it rewards patience and a light touch.

---