Quick Answer: You've built a list of VP Sales at Series B SaaS companies in Origami, and now it's time to turn those contacts into conversations. The best way? A precise, multi-touch LinkedIn sequence sent directly from Origami's built-in sequencer — no CSV exports, no syncing tools. In this guide, I'll show you how to refine that list, steal a full 3-touch sequence with messaging that speaks directly to Series B sales leaders, and launch it all from the same platform.

This is the companion piece to my guide on building a list of VP Sales Series B SaaS Companies. Now that you've got a hundred or so qualified names, let's get them replying.

Step 1: Refine and Segment Your Origami List for LinkedIn Outreach

Not every VP on your list deserves an invite. Before you burn profile views and connection requests, spend 10 minutes slicing the list to only include people who will actually reply.

Inside Origami, your list already has enriched fields: full name, title, company, email, phone, tech stack, funding stage, and — crucially — a LinkedIn profile URL. You can filter and tag directly in the dashboard, no spreadsheet needed.

What a qualified LinkedIn target for a Series B VP Sales looks like:

LinkedIn profile is present and active. Origami flags this. If they haven't posted in 6 months, deprioritize.
Company revenue between $5M and $30M. That's the real Series B sweet spot. Their sales org is likely 5–15 AEs, maybe a first VP of Sales.
Recently hired (6–18 months in role). A VP who joined 2 months ago is still figuring out the CRM; one who joined 4 years ago is probably coasting. The ideal window is 6–18 months — enough time to see systemic problems but still hungry for solutions.
Uses a tech stack that signals scaling pain. If Origami shows Salesforce, Outreach, and a spreadsheet tool like Airtable or Notion as their tech stack, they're battling CRM hygiene and manual reporting. That's gold.
Geography. If you're selling a tool requiring demos in US time zones, filter by country or time zone to keep response rates high.

How to do it in Origami:

In your list, click Add Filter and create rules: tags:vp-sales-series-b, revenue:5000000-30000000, linkedin_active:true.
Use the tagging feature to mark leads that are high-priority. I usually tag anyone who recently posted about forecasting or hiring.
Remove VPs at companies with >100 employees or <20 employees — those feel more like late Stage A or Stage C in org structure, and my messaging won't land as hard.

You should end up with a clean list of 50–150 high-fit profiles. Now let's write them a sequence that actually works.

Step 2: Create the LinkedIn Outreach Sequence

Most people open with a generic note and get ignored. Series B VPs of Sales are drowning in pitches, so yours has to sound like you've been sitting in their weekly pipeline meeting.

In Origami, you have two ways to build your sequence:

Paste your own templates. Write a 3-touch sequence yourself, drop the copy into Origami's sequencer, set the delays between touches, and you're done.
Let the AI agent write it. Tell Origami's agent to generate a personalized 3-day LinkedIn sequence for each lead. It will pull in their title, company, industry, and recent job change to write messages that feel hand-typed. You can then review and tweak.

Below is the exact sequence I use for VP Sales Series B SaaS targets. Copy it, paste it into Origami, and customize only if you want.

Touch 1: Connection Request + Note (Day 1)

This goes in the LinkedIn connection invite note field (300-char limit). Keep it about them, not you.

Hi [First Name],

Saw you're leading sales at [Company]. I work with Series B VPs who are tired of manual forecasting and rep ramp taking 9+ months. Would be great to connect.

That's it. No pitch, no link, no "I see you went to...". Just a specific pain point and a reason to connect.

Touch 2: First Follow-Up (Day 3 after they accept)

Subject: Quick thought on [Company]'s pipeline

Hi [First Name], thanks for connecting.

Quick one — most Series B sales leaders I talk to are spending 10+ hours a week sanitizing CRM data just to get a trustworthy forecast. Yet the board still asks for spreadsheets.

We built a tool that automates that entire loop — forecast hygiene, rep activity roll-ups, and board-ready reports — in under 5 minutes.

Open to a 15-minute look this week?

Why this works: It names the exact time-wasting activity (CRM sanitization) and connects it to the board pressure they feel. No mention of AI, just outcome.

Touch 3: Final Message (Day 7)

Subject: One more thought on scaling [Company]'s revenue

[First Name],

I know scaling from $5M to $20M ARR is a different beast — hiring AEs, stacking the pipe, keeping the board calm.

If your current stack still can't tell you which rep is on pace by the 3rd week of the quarter, it might be worth a chat.

Happy to hop on a 15-min call this Thursday or Friday. Just let me know.

This uses the exact ARR range Series B VPs are obsessed with, plants a specific weekday for a call (makes it feel real), and leaves the door open without sounding desperate.

Why this sequence works:

Each touch brings a new angle: connection (day 1), operational pain (day 3), growth pressure (day 7).
All three messages use language I've heard Series B VPs actually use: "forecast hygiene," "$5M to $20M ARR," "board-ready reports."
There's no pitch until touch 2, and even then it's outcome-oriented.

Step 3: Send the Sequence Directly from Origami

Now the part that saves you hours of manual work: you never leave Origami.

In your refined list, select all leads you want to include.
Click Create Sequence → LinkedIn Sequence.
Choose your option: paste the templates above, or tell Origami's AI to write a bespoke version. I usually paste my proven copy, then let the agent tweak the first line per lead.
Set your delays:
- Touch 1: Send connection request on Day 0 (immediately).
- Touch 2: Wait until connection is accepted, then send 3 days later.
- Touch 3: Send 4 days after touch 2 (total 7 days from acceptance).
Hit Launch.

That's it. Origami's built-in LinkedIn sequencer sends the connection requests and follow-ups automatically with configurable delays, respecting LinkedIn's rate limits. You don't need to be online, and you don't need a separate LinkedIn automation tool.

What You See in the Dashboard

Connection acceptance rate. Typically for this audience, I see 35–45% accept rates if the profile is active and your list is clean.
Reply tracking. When a VP replies, you'll see it in the activity feed alongside their enriched profile — job title, company size, tools used. So you immediately know why you reached out and can have a smart conversation.
Automatic unenrollment. The moment someone replies, they exit the sequence. No risk of sending a follow-up after they've already booked a meeting.
Link click-throughs. If you include a Calendly link in touch 2 or 3, Origami shows opens and clicks.

All of this happens in the same dashboard where you built the list. Find leads, enrich, segment, sequence, send, reply — one platform.

Cost and Plans

The LinkedIn sequencer is included on all paid plans — starting at $29/month. You only pay for credits used to enrich leads. Sending sequences is unlimited (within LinkedIn's daily connection limits).
Free users get 1,000 enrichment credits (no credit card) to test building a list, but to unlock the sequencer you'll need a paid plan.

Response Rates and When to Iterate

For a well-targeted VP Sales Series B list, here's what I typically see after a 7-day sequence sent to 100 connections:

Connection accept rate: 35–45% (so ~40 new connections).
Replies from connection requests: 5–8% (a few will reply on the invite note itself).
Replies after follow-up messages: 12–18% of those who accepted but didn't reply initially — another 6–8 conversations.
Overall conversation rate: 15–20% of total invited.

That's 15–20 real conversations from 100 invites. Not bad for a few hours of work.

If you're below 25% connection acceptance, your list needs work — tighten your filters or check for stale profiles. If connections are good but follow-up replies are low, iterate the messaging. Start by swapping the pain point in Touch 2; maybe they don't relate to CRM sanitation, try "rep attrition in months 6-12."

Final Word

Selling to VP Sales Series B SaaS companies in 2026 isn't about clever templates or massive volume. It's about precision: knowing exactly who you're targeting, why they're in pain, and speaking to that directly over LinkedIn. Origami lets you do the entire workflow — from finding those leads to sending the sequence — in one place. The copy above works. Steal it, refine your list, and launch.

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2026 LinkedIn Outreach Sequence for VP Sales at Series B SaaS Companies