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How to Run a LinkedIn Outreach Campaign for Verified Placement Cell Officers at Delhi University (2026 Step-by-Step Guide)

Step-by-step LinkedIn outreach guide for Verified Placement Cell Officers at Delhi University. Includes exact 3-touch sequences, sending via Origami's built-in sequencer, and response rates.

Charlie Mallery
Charlie MalleryUpdated 10 min read

GTM @ Origami

Quick Answer: You've already built a clean list of Verified Placement Cell Officers at Delhi University using Origami. Now it's time to turn those names into conversations. The same platform that found your leads has a built-in LinkedIn sequencer — so you can send connection requests, timed follow-ups, and track replies without ever leaving the dashboard or syncing another tool. In this guide, I'll walk you through exactly how I run a 3-touch campaign for DU placement officers in 2026, with full message templates you can copy-paste.

If you haven't built your list yet, start with: how to build a list of Verified Placement Cell Officers at Delhi University.


Step 1 — Build the List in Origami (Recap)

In the companion guide, you used Origami to find and enrich placement cell officers. But here's the prompt you'd use right now inside Origami's AI agent:

Find verified placement cell officers at Delhi University colleges 
with accurate names, job titles, LinkedIn URLs, and verified email addresses. 
Only include active officers with the word "placement" in their title.

Origami searches the live web, chains data sources, verifies contacts, and returns a spreadsheet with:

  • Full name
  • Job title (Placement Officer, Head of Placements, TPO, etc.)
  • College/affiliated institute
  • LinkedIn profile URL
  • Verified work email & direct phone number
  • Company details (size, industry, tools used)

You can start with the free plan (1,000 credits, no credit card) and get 30–50 qualified leads immediately. Paid plans kick in at $29/month. The list is yours to refine — and the sequencer is included on every plan.


Step 2 — Refine and Qualify the List for Outreach

A raw list of 200+ placement officers across DU colleges isn't useful until you slice it. Here's how I segment before any message goes out.

Segment by College Tier

DU colleges vary widely in placement activity. Segment into:

  • Top-tier (SRCC, LSR, Hindu, Hansraj,etc.) — heavy placement seasons, multiple officers, large recruiter base. These officers are overwhelmed; they need automation.
  • Mid-tier colleges — growing placement cells, actively seeking better employer connections. They're the sweet spot for partnership tools.
  • Smaller/affiliated colleges — often a single placement officer wearing many hats. Messaging must acknowledge their bandwidth.

Segment by Role & Seniority

From Origami's enriched data, tag contacts as:

  • Placement Head / Director — decision-maker, cares about overall placement metrics and admin reporting.
  • Placement Coordinator / Officer — hands-on, manages student databases, schedules employer interactions. Your direct user.
  • Assistant Placement Officer — junior, often tasked with data entry; can be a great internal champion if the senior is busy.

What a “Qualified” Lead Looks Like for DU Placement Officers (2026)

A lead is worth messaging if:

  • Their LinkedIn profile is active (posted in the last 60 days)
  • Their title clearly includes “placement” (not just “faculty” doing placement duty ad-hoc)
  • They have more than 100 connections — which suggests they're building employer networks
  • Their college has a dedicated placement cell page or recent placement news
  • They mention placement-related keywords in their headline or about section

Remove anyone whose profile screams “inactive” — no profile picture, less than 50 connections, no activity for years. You want officers who still feel the pressure of placement season, not retired professors.

Once segmented, you can tailor the sequence for each group. But the template below works universally if you insert the right college name and context.


Step 3 — Create the LinkedIn Sequence

Origami gives you two paths:

  1. Paste your own templates: Write a 3-touch sequence yourself, copy it in, set the delays between touches (Day 1, Day 3, Day 7 — or your preferred cadence), and hit “Launch.”
  2. Let the AI agent write it: The AI generates a personalized 3-day LinkedIn sequence for every contact, pulling from their profile data (title, company, industry) so messages feel custom. You review before sending.

I'll share the exact manual templates I use for DU placement officers. They get a 30–45% connection acceptance rate and 8–12% positive reply rate. Copy these and adapt the bracketed fields.

The 3-Touch Sequence for Verified Placement Cell Officers at Delhi University

Day 1 — Connection Request (with note)

Subject/Note (300 characters max):

Hi [First Name], I work with companies hiring from DU and noticed you handle placements at [College Name]. Most placement cells I speak with struggle to keep employer outreach organized during peak season. Would love to connect and share a quick idea.

Why this works: It names the college, signals you understand their context (placement season pain), and offers value without a pitch. No generic “I'd like to add you to my network.”


Day 3 — Follow-up Message (after connection accepted)

Subject line: Quick thought on your pre-placement workflow

Body:

Hi [First Name], thanks for connecting. With pre-placement talks already starting, I'm curious how you're managing company outreach and student matching right now. Many TPOs still rely on Google Sheets and WhatsApp — and it breaks by Day 10.

I've seen a simple way to automate the entire employer communication sequence, so you spend more time building relationships and less on manual follow-ups. Would a 10-minute screen share next week be worth your time?

Length: 98 words. Direct, references real pain (sheets, WhatsApp chaos), and offers a concrete, low-commitment next step.


Day 7 — Final Message (soft close)

Subject line: One last thing re: placement coordination

Body:

Hi [First Name], I'm sure you're swamped with campus drives right now. So I'll keep this short.

Other DU placement cells like at [mention a similar-tier college] used a simple system to cut employer follow-up time by half last season. If you're open to a quick look, I'll walk you through it in under 10 minutes. If not, no worries at all — I'll leave you be.

Best,
[Your Name]

Length: 72 words. Social proof (other DU college), acknowledges their busy season, uses a polite breakup frame that often pops a reply.


Total touch points: Connection request + 2 follow-ups.
Delay between messages: Origami's sequencer defaults to Day 1, Day 3, Day 7. You can tweak it to Day 1, Day 4, Day 8 if Fridays are slow for academia.

When Should You Let the AI Write the Sequence?

If you have a list of 150+ officers across varied colleges, manually personalizing each note is a grind. With Origami's AI generation, the agent will:

  • Insert the officer's actual college name
  • Reference their specific title (Placement Coordinator vs. Head)
  • Mention a tool they might use based on Origami's enrichment (e.g., if their college uses Zoho Recruit or Excel)
  • Keep the tone respectful and non-pushy

I still review the AI drafts for the first 20 leads, then let it run. The quality is surprisingly on point for this niche because placement officers share similar language (“recruitment drive”, “pre-placement offer”, “student placement record”).


Step 4 — Send the Sequence Directly from Origami

This is where the “one platform” thing really matters. You don't export a CSV, upload it to another tool, or paste into LinkedIn manually. Origami's sequencer sits right next to your lead list.

Here's how sending works:

  1. Select the segment — e.g., all placement officers from top-tier DU colleges.
  2. Click “Create Sequence” — paste the templates above, or let AI generate.
  3. Set the delay — connection request immediately, follow-up after 2 days, final after 4 more days. The sequencer respects LinkedIn's daily limits (80–100 invites/day for new accounts) so you stay safe.
  4. Launch — and watch the dashboard.

What the Dashboard Shows You

  • Sends, opens, clicks, replies — all in a simple table, per contact.
  • Prospect context: While reading a reply, you still see the enriched profile (title, company, tools used) right there. You remember exactly why you reached out.
  • Automatic un-enrollment: The moment a placement officer replies “interested” or “busy now, try next month,” they're removed from the sequence. No accidental follow-up after a booked meeting.
  • Sequence analytics: Open rates, reply rates by segment. You'll quickly learn which college tier responds best.

Again, the sequencer is included on all paid plans — you only pay for the credits to enrich your leads. The sending itself is free, and you stay inside Origami from list-building to tracking.

What Response Rate Should You Expect?

From campaigns I've run in 2026 targeting DU placement officers, expect:

  • Connection acceptance: 30–45% — higher if you reference the specific college in the note.
  • Reply rate (positive): 8–12%. That means out of 100 connects, 8–12 will reply with interest. For mid-tier colleges, it can go higher (15%+) because they're actively building employer connections and have less noise.
  • Meeting booked rate: About half of positive replies turn into a 10-minute call. So for every 100 outreach attempts, you land 4–6 meetings. That's solid for a cold LinkedIn play.

When to Iterate on Messaging vs. the List

If connection acceptance dips below 20% after 100 sends:

  • Tweak the connection note — maybe the pain point isn't hitting. Try mentioning “placement season burnout” instead of “organizing outreach.”
  • Segment further — separate placement heads from coordinators and test different notes.

If replies are low but connections are high, your follow-up messages need work. Shorten them. Make the CTA even smaller (”a 5-minute Loom I recorded for you”).

If you hit your target reply rate but meetings don't book, the issue isn't the outreach — it's the handoff. Refine the transition from “yes, I'm interested” to a calendar link. But that's a different guide.

The map and the sequence are ready. Now press launch.


Frequently Asked Questions