How to Run a LinkedIn Outreach Campaign Targeting 6sense Users with Origami (2026)

Quick Answer

Origami now has a built-in LinkedIn sequencer – so the same platform you used to find and qualify 6sense evaluators can also run the outbound campaign. After you build a list of 6sense vs Origami prospects, you segment it, drop in a tailored 3-touch sequence, and launch. No CSV exports, no syncing a separate sequencer. This guide walks through exactly how to refine that list, what messaging actually works in 2026, and how to send it all from one dashboard.

---

Step 1: Build the list in Origami (if you haven’t already)

You’ve probably already done this, but just to recap the starting point: you tell Origami who you want to reach and it builds a clean list with verified emails, phone numbers, and enriched company data.

For this campaign, you’d type something like:

"Find B2B sales and marketing leaders at US companies (50–500 employees) that currently use 6sense, or have recently evaluated it. Include titles: VP of Sales, VP of Demand Gen, Head of Growth, CRO. Flag any accounts where people complain about 6sense cost, complexity, or intent data not converting."

Origami’s AI agent searches the live web, chains data sources, and returns a prospect table with names, titles, company descriptions, LinkedIn URLs, verified emails, and phone numbers. You get 1,000 credits free – no credit card – so you can build and test a list right now.

Once you have that CSV‑ready list, stay inside Origami. The real work is about to start.

---

Step 2: Refine and qualify the list for LinkedIn

A raw list of "people at companies that use 6sense" will waste your sequence. In 2026, a little segmentation turns a 2% reply rate into 8–12%.

Here’s what a qualified contact looks like for an Origami‑vs‑6sense conversation:

• Title: Not just any marketer. Focus on VP Demand Gen, Head of Growth, or CRO – people directly responsible for pipeline economics.
• Company size: 50–300 employees is the sweet spot. Big enough to have tried 6sense, small enough to feel the cost and admin burden.
• Tech stack flags: If Origami enriched their stack and you see tools like Salesforce Pardot, Marketo, or Demandbase, that’s a signal they’re already spending on ABM and may be looking for lighter alternatives.
• Social intent: Scroll their recent LinkedIn posts or comments. Phrases like “intent data isn’t actionable”, “too many false positives”, or “ABM platform pricing is out of hand” are buying triggers.

Segment the list inside Origami by tagging groups. My default segments:

• Active Complainers — have publicly criticised 6sense cost or complexity.
• Silent Evaluators — job changes to a new company that doesn’t use 6sense, or they follow comparison threads.
• Lookalikes — similar companies not yet using 6sense but heavy on ABM intent.

Remove contacts where the LinkedIn profile shows a clear 6sense champion (badge, employee advocacy). You’ll never convert a fan. Move them to a remarketing bucket for later.

Now you’ve got a vetted list of 30–100 contacts who will actually care about an Origami alternative.

---

Step 3: Create the LinkedIn sequence

Origami gives you two ways to build a sequence:

1. Paste your own templates – write a 3‑touch cadence (Day 1 connection, Day 3 follow‑up, Day 7 soft close) and paste them into the sequencer. Set your own delays.
2. Let the agent write it – ask the AI agent to generate a personalised 3‑day LinkedIn sequence for all leads. It reads each prospect’s title, company, and enriched signals, then writes messages that sound individually researched.

I’ll give you copy that works right now for the 6sense‑disillusioned audience. These messages reference real pain points, use the language of GTM leaders, and are short enough to read on a phone between meetings.

The 3‑touch sequence (copy and steal)

Day 1 – Connection request note (55 words)
Note field, no subject line.

Saw you’re leading growth at [company]. I talk to a lot of teams moving off 6sense after realising the intent data rarely turns into pipeline fast enough. Built a lightweight alternative that gives you live, qualified leads from a single prompt. Worth a 10‑min chat?

Day 3 – Follow‑up message (72 words)
Sent only if they accepted the connection.

Hey [Name], one thing we hear from 6sense users: the platform is powerful but needs a dedicated ops person to manage audiences and scoring. That’s before you see ROI.

Origami flips the model – you describe your ICP in plain English and it builds, enriches, and sequences lists automatically. No scoring models, no ops hire needed.

Happy to send a 2‑min video comparison. Just let me know.

Day 7 – Final message (soft close) (73 words)
Still no reply? Give them an easy off‑ramp.

No pressure, [Name]. If you’re evaluating cost per qualified lead, Origami starts at $29/month for 1,000 enriched contacts – and the LinkedIn sequencer is included for free. No hidden setup fees.

If this isn’t a priority right now, I’ll leave it here. Door’s open if you ever want to see how it compares.

[Your name]

Every message stays between 50 and 100 words. No pitches about “revolutionary AI”. Just clear, specific comparisons that matter to someone managing a 6sense contract.

---

Step 4: Send the sequence directly from Origami

This is where the “all‑in‑one” claim actually pays off. You don’t export the list to another tool. Inside Origami, after you’ve refined the list and pasted your sequence (or let the agent write it), you set your delay cadence (Day 1, Day 3, Day 7) and hit Launch.

The built-in sequencer does the rest:

• Sends connection requests with your note automatically.
• Follows up with messages on the exact days you set, as long as the prospect accepted the connection.
• Tracks opens, clicks, and replies right next to the enriched profile you already looked at – so when you see a reply, you instantly remember why you reached out (title, company, tools used, the specific prompt that surfaced them).
• If a prospect replies, they’re automatically unenrolled from the sequence. No risk of sending a “just checking in” note after they’ve already booked time.

Everything lives in one dashboard: list building, enrichment, sequencing, and performance. No CSV exports, no syncing tools that break, no juggling two different subscriptions.

One important note about pricing: the LinkedIn sequencer is included on all paid plans. You’re only paying for credits to enrich leads. The sending itself costs nothing extra.

What response rate should you expect?

For this specific audience (6sense evaluators and disenchanted users), I typically see:

• Connection acceptance: 35–45% if you’ve segmented well.
• Reply rate to the full sequence: 8–12%.
• Meeting booked: around 5% of the final list.

These numbers assume you’re sending to no more than 80–120 contacts per week, keeping the list ultra‑targeted. Broad blasts drop everything.

When to iterate

If after 100 sends your reply rate is below 3%, something’s off – either the list isn’t actually qualified, or the messaging doesn’t land. First, tune the copy (try a different hook in Day 1). If that doesn’t move the needle, go back to Step 2 and tighten your segmentation. The sequencer’s analytics will show you exactly where drop‑offs happen.

---