How to Run a LinkedIn Outreach Campaign to Odoo Partners in Germany & Switzerland (2026 Guide)

Quick Answer: After building a list of Odoo partners in Germany and Switzerland with Origami, use its built-in LinkedIn sequencer to launch personalized outreach—no CSV exports, no syncing. This guide walks you through refining your list, crafting a 3-touch sequence with copy you can steal, and sending it all from one platform.

If you haven't built your list yet, start here: how to build a list of Odoo partners in Germany and Switzerland.

---

Step 1: Refine and segment your list for LinkedIn outreach

Your Origami list came back with verified names, emails, phone numbers, and company details. But not every contact should get the same sequence. LinkedIn outreach works best when you segment by relevance, role, and pain point.

What to look at for Odoo partners in DACH

1. Partner tier – Odoo has official partner levels (Ready, Silver, Gold). Gold partners often have larger teams and more complex project pipelines. Silver partners are hungrier and easier to engage. Segment your list into gold vs. silver for different messaging.
2. Specialisation – Some partners focus on manufacturing, others on eCommerce, wholesale, or healthcare. If you sell a tool that fits a specific vertical, only target those. Origami enriches the data so you can see their website, tech stack, and often the industries they serve.
3. Company size and location – A 5-person Odoo integrator in Zurich behaves differently than a 50-person firm in Berlin. Group contacts by headcount (use filters in Origami) and DACH sub-region (DE vs. CH).
4. Role function – Common titles: Geschäftsführer/Managing Director, Sales Lead, Odoo Consultant, Marketing Manager. Decision-makers respond better to partnership or pipeline offers; technical roles to implementation support or tooling.

Remove generic info@ email addresses from your LinkedIn sequence (you already have those for email campaigns). For LinkedIn, you need real people—and Origami already gave you first and last names, plus LinkedIn profile URLs when available. Verify each contact has a LinkedIn presence; skip anyone without.

A “qualified” lead for this audience looks like:

• Confirmed Odoo partner status (Gold or Silver)
• Active presence in Germany or Switzerland
• Decision-maker or influencer in partnership/sales/project management
• Company actively hiring Odoo consultants (indicates growth and pipeline pressure)

Now you have a clean, targetable list.

---

Step 2: Create the LinkedIn outreach sequence

Origami gives you two ways to build your sequence: paste your own templates, or let the AI agent write one automatically based on each lead’s profile. Both run inside the built-in sequencer. You set the delay between touches, and every message keeps context you’ve already gathered.

Option A: Paste your own templates

Write a 3-touch sequence yourself—connection request, follow-up, soft close. Below is a full sequence you can steal, customised for Odoo partners in Germany and Switzerland. It opens at 50–100 words per message, no fluff, and addresses their real world.

Touch 1 – Connection request (Day 1)

Subject line (customise): Your work with Odoo implementations

Message:

Hi [First Name], I work with Odoo partners in the DACH region to fill their pipeline with qualified ERP implementation projects. Noticed your firm’s focus on [module/industry, if known, else: “Odoo solutions”]. Would love to connect and share what’s working for other partners this year. Best, [Your Name]

Why this works: It immediately signals you understand their niche (Odoo partners in DE/CH) and have something valuable (what’s working). No generic “saw we’re in the same industry.”

Touch 2 – Follow-up message (Day 3)

Subject line: One idea for your project pipeline

Message:

Danke für die Verbindung, [First Name]. Viele Odoo-Partner in Deutschland und der Schweiz sehen gerade eine starke Nachfrage nach lokalisierten ERP-Lösungen, haben aber Schwierigkeiten, Projekte tatsächlich abzuschliessen. Wir helfen Partnern wie Ihnen, 2–3 qualifizierte Leads pro Monat zu generieren – ohne Kaltakquise. Wenn du offen bist, schicke ich gern ein kurzes Fallbeispiel rüber.
(Translation: Thanks for connecting, [First Name]. Many Odoo partners in Germany and Switzerland are seeing strong demand for localised ERP solutions right now, but struggle to actually close projects. We help partners like you generate 2–3 qualified leads per month – without cold calling. If you’re open, I’m happy to send over a short case study.)

I used a touch of German because these partners operate daily in German-speaking business environments. It builds trust and shows you’re not a generic English-only automaton. (You can also do it fully in German for German contacts, and English for Swiss contacts where the partner language is English, or mix accordingly.)

Touch 3 – Soft close (Day 7)

Subject line: Wrapping up

Message:

Last one from me, [First Name]. If ERP pipeline is something you’d like to grow, I’d love to share a 5-minute Loom walking through how we help Odoo partners in the DACH region. Kein Druck, falls es gerade nicht passt. Simply let me know. Gruß, [Your Name]

Short, polite, with a very low-ask CTA (watch a Loom). The “last one” signals you won’t keep pestering, which increases response rates.

Option B: Let the agent write it automatically

If you’d rather not write templates, ask Origami’s AI agent to generate a personalised 3-day LinkedIn sequence for all your leads. The agent reads each contact’s title, company, industry, and tech stack, then crafts custom messages. For example, it might mention a partner’s specific Odoo module expertise or a recent job opening for an Odoo developer (a strong buying signal). Enable this with one click before launching the sequence.

Whether you paste your own or use the AI, Origami keeps your message context aligned because you’re looking at the same enriched profile while you sequence. No flipping between tools.

---

Step 3: Send the sequence directly from Origami

Here’s the part most tools make painful: actually sending. Not with Origami.

Your refined list is already in the platform. You click “Launch Sequence,” set the delay between touches (e.g., Day 1 connection, Day 3 follow-up, Day 7 final message), and Origami’s built-in LinkedIn sequencer does the work. It sends connection requests, then follow-ups, automatically—without CSV exports, without syncing to a separate outreach tool. The sequencer is included on all paid plans; you only ever pay for the credits you used to enrich leads.

What you see inside the dashboard

• Opens, clicks, replies – all tracked next to each contact.
• While viewing a contact’s activity, you can still see their enriched profile: title, company, tech tools, Odoo partner tier. So you never lose context.
• Auto-unenrollment: if someone replies, they immediately exit the sequence. You won’t send a templated breakup message after a booked meeting. Human replies trigger a notification so you can pick up the conversation natively.

One platform from list-building to outreach
Find, enrich, segment, write, send, track. No exporting CSVs. No syncing. No “did that message actually go out?” anxiety. For Odoo partners in Germany and Switzerland, this tight integration means you can iterate quickly—adjust messaging after 50 sends, not 500.

What response rates to expect

From campaigns we’ve run, you can expect:

• Connection acceptance: 25–35% (slightly lower if you target Geschäftsführer only, higher at Sales Lead level)
• Sequence reply rate: 10–20% of those who accept
• Booking rate (call/meeting): 3–5% of total reached

DACH professionals respond well to direct, value-first messaging. If you’re dipping below 15% acceptance after 100 sends, adjust your targeting (too broad) or the connection note (not specific enough). If replies are low, test different value propositions in Touch 2. The data sits in the same dashboard, so you can spot patterns in hours, not days.

---