How to Run a LinkedIn Outreach Campaign to Mobile Game Devs in 2026: Sequences & Scripts

In 2026, running a LinkedIn outreach campaign to mobile game development companies requires more than a list — you need automated, multi-touch sequences that feel personal. Origami gives you a built-in LinkedIn sequencer (free on all paid plans) that lets you find leads, enrich them, sequence, send, and track — all from one platform.

Origami is an AI-powered B2B lead generation and outreach platform. Users describe their ideal customer in plain English, and Origami's AI agent searches the live web, chains data sources, enriches contacts, and qualifies leads — all from a single prompt. Output: a targeted prospect list with verified names, emails, phone numbers, and company details.

If you've already built your list using our guide on how to find and sell to mobile game development companies, you have a clean, enriched set of decision-makers. If not, start there first. Then come back here — I'm going to walk you through the exact LinkedIn outreach campaign that turns that list into real conversations with mobile game studios in 2026. No fluff, just the sequences, the send mechanics, and the numbers you can expect.

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Step 1: Refine and Segment Your Mobile Game Dev List

Your Origami list already contains verified names, titles, company details, and often the tech stack each studio uses. Don't spray the whole list with the same message. Mobile game development spans one-person indie shops, 50-person hypercasual factories, and AAA studios with hundreds of engineers. They don't have the same pain points.

Inside Origami, open your project and start filtering:

• Company size: Indie (1–10 employees), mid-market (11–100), large (100+). If you sell cloud infrastructure, large studios care about scaling; indies care about cost.
• Role/title: Head of User Acquisition, Game Producer, CTO, Studio Head, Monetization Manager. You don't want to pitch SDK integration to a creative director who only worries about art pipelines.
• Location: Eastern Europe has different monetization norms than North America. Time zones matter for follow-up cadence.
• Tech stack: Origami enriches contacts with tools they use — Unity, Unreal, AppLovin, IronSource, Firebase, Facebook Ads. If you're selling a mediation optimizer, filter for studios already using multiple ad networks.
• Signals of active development: Look for recent app updates, new job postings (Origami can show these if you've added that enrichment), or recent funding rounds. A studio that just raised $3M is way more likely to invest in a new UA tool than one that's running out of cash.

What does a qualified lead look like? For most B2B services targeting mobile game devs, it's a studio with at least one live game in the App Store/Google Play, active ad monetization or in-app purchases, and a team of 10+, with a role directly responsible for growth or technology decisions. Hobbyist weekend projects and agencies that only do porting usually aren't your buyers. Use Origami's tags to mark "priority" vs. "nurture" and only send the sequence to the top tier.

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Step 2: Create Your 3-Touch LinkedIn Sequence

Now the part you came for — the actual messages. Origami gives you two ways to build the sequence:

Option 1: Paste Your Own Templates

Write a 3-touch sequence yourself, set the delays (I recommend Day 1, Day 3, Day 7), and Origami will send them in order. Every message can use personalization tags like , , ``, and any custom field you’ve enriched.

Option 2: Let the AI Agent Write It

Instead of crafting templates, you can tell Origami's AI agent something like: "Write a 3-touch LinkedIn sequence for mobile game studio heads about optimizing ad mediation and ARPDAU. Mention their game title and tech stack if available. Keep messages under 80 words." The agent then generates unique, personalized sequences for every lead based on their enriched profile data — not mail-merge, but an AI-written message that references the lead's actual company and tech.

Below is a proven sequence you can steal and customize. I've written it for a product that helps mobile studios boost ad revenue without extra SDK bloat — a common value prop that works across monetization managers, heads of UA, and CTOs. Swap in your own specific benefit.

Day 1 — Connection request note (max 300 characters on LinkedIn, keep it tight):

"Hi , saw 's latest UA creative — clean hook. I help studios like increase ARPDAU by 15%+ with ad mediation tweaks that don't require new SDKs. Mind if I share a quick breakdown?"

Day 3 — First follow-up (sent as a regular message after connection accepted):

"Hi , hope the sprint week is going well. I recently audited 20 hypercasual games and found that optimizing the waterfall order can lift eCPM by 25% on Android. Since uses Unity Ads and AppLovin, there's likely an immediate gain. I put together a 2-minute Loom walking through the typical misconfigurations — want me to send it over?"

Day 7 — Final touch (soft close):

" — last ping from me. If scaling ad revenue while keeping the player experience smooth is on your roadmap for Q2, I'm happy to hop on a 15-minute call. No commitment, just a few pointers tailored to . Let me know if that's useful. Cheers."

A few notes on this sequence:

• Every message references the lead's game or tech stack. That's possible because Origami enriches those details before you send.
• The cadence is fast but not aggressive. Three touches in one week is enough to get a reply without making you feel spammy.
• The final message respects their time and ends the sequence gracefully. If they don't reply, they’re automatically removed from the sequence (more on that in a second).

If you're selling something else — a game analytics platform, creative testing tool, or live ops software — swap the metrics and examples. Keep the structure: personal opener, value + social proof, soft ask.

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Step 3: Send the Sequence Directly from Origami

Here’s where Origami separates itself from list-building tools. Once your templates are ready (or the AI has generated them), you don't export a CSV to yet another platform. You launch the sequence right inside Origami.

1. Go to the Sequences tab.
2. Select the segment of mobile game prospects you refined in Step 1.
3. Paste in your templates (or confirm the AI-generated messages).
4. Set delays: Day 1 (connection request), Day 3 (first follow-up), Day 7 (second follow-up).
5. Hit Launch.

Origami handles everything:

• Sends connection requests with your custom note.
• Monitors for acceptance, then automatically sends the next message after the delay.
• If a lead replies at any point, they exit the sequence instantly. No accidentally sending a "last ping" after they've already booked a meeting.

You monitor everything from the same dashboard where you built the list. Open rates, clicks, replies — all live. Even better, when you click on a contact's activity, you see their full enriched profile right there: title, company, tools they use, funding. So when someone replies, you know exactly why you reached out and what conversation you're supposed to continue.

The sequencer is included on all paid plans. You only pay for the credits you use to enrich leads — the sending itself is free. (Free plan gives you 1,000 credits to test the whole workflow with zero credit card.)

What results to expect:

For mobile game outreach in 2026, a well-targeted, personalized sequence typically yields:

• 25–35% connection acceptance rate.
• Of those, 10–15% reply to a follow-up.
• That translates to a 4–7% meeting booking rate — roughly 1 qualified conversation for every 15–20 leads you sequence.

These numbers assume your list is tight (studios actively developing games, roles directly relevant) and your value prop is clear. If after 50 sends you’re seeing lower response, iterate on the message angles before you redo the list. Try a UA-focused approach vs. a monetization angle, or test different soft asks (Loom link vs. simple question). The list itself may be fine; the hook might need work.

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