How to Run a LinkedIn Outreach Campaign to Decision-Makers at Mid-Tier Prop Trading Firms (2026 Guide)

Quick Answer: Origami gives you a targeted list of decision-makers at mid-tier prop trading firms, and its built-in LinkedIn sequencer lets you send multi-touch campaigns directly from the same dashboard — no exporting CSVs, no syncing five tools. If you already built your list using how to build a list of Decision-Makers at Mid-Tier Prop Trading Firms, here’s exactly how to refine it for LinkedIn, launch a sequence that speaks their language, and what kind of replies to expect.

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Step 1: Refine and Qualify Your List for LinkedIn

You don’t want to blast every name Origmai pulled. Mid-tier prop firms range from 20 to 200 traders, with technology maturity all over the map. Some run entirely on rented colo and a handful of leased lines; others have in-house FPGA teams. The titles that matter change with the tech stack.

Inside Origami, open your list and segment by:

• Decision-making roles: Filter for titles like Head of Trading, Director of Electronic Trading, CTO, Head of Execution Services, VP of Trading Technology, or Senior Risk Manager. COOs at smaller shops (fewer than 50 employees) also buy infrastructure tools.
• Firm size & location: Mid-tier is a revenue band, not a headcount number. I trim to prop firms with AUM or annual revenue between $50M and $500M. Geographically, I’ll often punch into Chicago, London, Amsterdam, and Singapore — the hubs where mid-tier shops cluster.
• Technology signals: Origami enriches contacts with details like StackShare data, job listings, and public infrastructure mentions. If you see “microwave network,” “FPGA,” “low-latency,” “time-series database,” or “risk analytics” in a contact’s profile or firm description, that’s a high-intent signal.
• Recency: Anyone who changed roles in the last 6 months is more likely to explore new approaches. Separate them into a “recent movers” sub-list for higher-touch outreach.

What “qualified” means for this audience: A qualified contact is someone who can say “yes” or “let’s test it” — typically a P&L holder for tech expenses, or a senior technologist whose recommendations carry weight. Pure execution traders rarely have buying power; I deprioritize them unless they’re tagged as “Head of” something.

After filtering, I save segmented views inside Origami. That way, the same list I’ll sequence from is already clean.

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Step 2: Create the LinkedIn Sequence (3-Touch, Copy-Paste Ready)

You’ve got two options inside Origami’s sequencer:

1. Paste your own templates: Write the messages yourself, insert variables like , , and ``, set your delay between touches, and hit launch.
2. Let the agent write it: Origami’s AI agent reads each lead’s enriched profile — title, company, technology signals, recent activity — and drafts a personalized 3-day sequence for every contact. You review, tweak, and approve.

Below is the exact sequence I’ve used to engage decision-makers at mid-tier prop trading firms. Steal it, adapt it, run it.

Touch 1: Connection Request + Note (Day 1)

Connection note (max 300 characters, but Origami will handle the formatting):

Hi , I follow ’s work in [mention specific market/strategy if known, else “systematic/FX/derivatives”] trading. Many mid-tier shops are rethinking how they bridge the infrastructure gap without the CapEx of a full low-latency rebuild. Would love to connect and see what you’re working on.

Why it works: No pitch. It acknowledges the exact challenge mid-tier firms face — competing with top-tier speed without top-tier budgets — and frames you as someone who thinks about the same problem.

Touch 2: Follow-Up Message (Day 4, only if connection accepted)

Thanks for connecting, . I’ve noticed a trend among prop shops in your revenue band: the latency gap between Tier‑1 firms and mid-tier operators is closing, but evaluating new infrastructure (FPGAs, microwave, colo expansions) often turns into a full-time job that distracts from trading. We’re helping a few firms navigate that without vendor lock-in. Happy to share what’s working, even if there’s no immediate project on your side.

Why it works: Adds value — a real observation — and removes pressure. Prop firm decision-makers are skeptical of salespeople who lead with “solution.” This says “I see the problem, I have data, no hard sell.”

Touch 3: Final Message – Soft Close (Day 7)

, quick last note — a prop firm we worked with recently shaved 30% off their order-to-trade latency without changing their core stack, just by optimizing connectivity and event processing layers. If latency, scalability, or risk management workload is on your radar this quarter, I’d be glad to walk you through what that looked like. If not, no worries at all. Either way, I’ll be following ’s progress.

Why it works: Peels back the curtain on a concrete result. The soft close (“if it’s on your radar”) invites a conversation without cornering anyone. Ending with “I’ll be following” leaves the door open for future engagement.

All three messages sit between 50 and 100 words. No fluff, no “leverage” or “synergy.” Just direct, industry-aligned language.

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Step 3: Send the Sequence Directly From Origami

Here’s where most people create friction — they export a CSV, upload it to a separate outreach tool, map fields, and pray nothing breaks. You don’t need to do any of that.

Inside Origami, you select your segmented list, choose the LinkedIn sequencer, drop in your templates (or let the agent write them), set the delay between touches, and click "Launch sequence." That’s it.

What happens under the hood:

• Touch 1 goes out as a connection request with the note you provided (or the agent’s version), queued to each lead’s local business hours. If you set a 3-day delay, Touch 2 only sends to those who accepted the connection — Origami waits for a confirmed connection before firing the follow-up message.
• Automatic un-enrollment: The moment a contact replies, they exit the sequence. No sending a breakup message after a meeting is already booked.
• All activity — connection acceptance rate, message opens, clicks, replies — shows up in the same dashboard where you built the list. While viewing a contact’s activity, you can still see their enriched profile (title, company, tech stack, tools used), so you know exactly why you reached out in the first place.

Cost note: The sequencer itself is included on all paid Origami plans. You only pay for the credits used to enrich and qualify your leads. Free plan gives 1,000 credits, no credit card required. Paid plans start at $29/month. You aren’t paying extra for sending — just for building the list.

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What Results to Expect (and When to Tweak)

I’ve run variations of this sequence across a few hundred mid-tier prop trading contacts. Here’s a rough benchmark:

• Connection acceptance rate: 25–35% with a well‑targeted, role‑filtered list.
• Reply rate (per accepted connection): 8–12%. That includes both positive replies (“Let’s chat”) and polite declines.
• Meeting booked rate: Around 3–5% of the total initial list, depending on timing and competitiveness of the offer.

Those numbers assume you’re not spraying and praying. If your connection acceptance dips below 20%, the problem is almost always the list — too many execution traders, firms that are too small, or contacts that haven’t been active on LinkedIn in months. Go back to Origami, tighten your role and activity filters, and re‑launch.

If your connection acceptance is solid but replies are low, iterate on the messaging. Try swapping in a different pain point in Touch 2: risk management workloads, regulatory capital costs, or scaling a systematic book. Mid-tier prop shop priorities shift fast; a slight change in angle can double replies.

Always let the data drive whether you fix the list or the copy. Origami’s dashboard shows you acceptance, open, and reply rates per segment, so you don’t guess.

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